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Creative with 15+ years experience in art direction, omnichannel activations, and creative management. Bringing a passion for brand strategy, visual communication and positive leadership to an agency near you.…

Kevin Gruber

Creative Director, Art Director, Designer, +3

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Creative with 15+ years experience in art direction, omnichannel activations, and creative management. Bringing a passion for brand strategy, visual communication and positive leadership to an agency near you.…

Available to hire

Creative with 15+ years experience in art direction, omnichannel activations, and creative management. Bringing a passion for brand strategy, visual communication and positive leadership to an agency near you.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Poster

Intermediate

Work Experience

Soda Sense Art/Design Director at Soda Sense

January 1, 2025 - Present

Sole responsibility for creating all design assets across major touchpoints, including B2B, D2C, eCommerce, email, events, paid media, packaging, trade shows, and website/landing pages. Manages and executes creative requests from multiple stakeholders end-to-end: develops briefs, project schedules, traffic management, facilitates creative reviews, and runs team status meetings. Created visual identities and product photography for Soda Sense brands, including Soda Sense CO2, Sensation Water Machine, and Soda Sense Flavors.

Art/Design Director at Soda Sense

January 1, 2025 - Present

Solely responsible for designing marketing assets across all major touchpoints including B2B, D2C, eCommerce, email, events, paid media, packaging, trade shows, and website/landing pages. Manages and executes creative requests from multiple stakeholders end-to-end: develops briefs, builds project schedules, coordinates traffic, facilitates creative reviews, and runs team status meetings. Created visual identities and product photography for all Soda Sense brands: Soda Sense CO2, Sensation Water Machine, and Soda Sense Flavors.

Director of Creative/Design Services at Tribune Publishing (Media News Group)

January 1, 2019 - January 1, 2025

Directed creative for branded marketing materials supporting digital acquisition and subscriber retention initiatives across 50+ individual publications. Developed the operating model for creative budget management and cross-functional workflow across digital and print. Managed a team of eight designers, copywriters, production artists, front-end developers, and video editors.

Creative Director at Arc Worldwide (Leo Burnett Group)

January 1, 2013 - January 1, 2019

Led and mentored a creative team of nine art directors and copywriters for Molson Coors. Developed national retail programs for Coors Light/Coors Banquet and orchestrated product and lifestyle photo shoots, retail brand books/guidelines, promotions, and point-of-sale materials. Oversaw national in-store marketing, eCommerce, and customer channel activations for Tide, Gain, and Downy at Procter & Gamble, partnering with cross-functional teams and vendor partners to maintain brand standards across touchpoints. Concepted and executed the “All For Your One” campaign for Ann & Robert H. Lurie Children’s Hospital, leading the photo shoot that captured original photography and footage used across digital, print, and onsite assets.