I am a strategic operations and audiovisual professional with six years of experience at Reggaeton Beach Festival, where I have grown from creating high-impact visual content to managing tours, artists, venues, sponsorships and brand activations. I enjoy connecting creative storytelling, digital strategy and influencer marketing with the operational detail required to deliver large-scale events successfully. I work confidently in high-pressure environments, coordinating multidisciplinary teams across production, technical operations and hospitality. My strengths include tour and road management, artist relations, rider supervision, timing management, backstage coordination, audiovisual production and social media strategy. I am friendly, adaptable and focused on solving problems while maintaining strong attention to detail.

Alexander López Valencia

I am a strategic operations and audiovisual professional with six years of experience at Reggaeton Beach Festival, where I have grown from creating high-impact visual content to managing tours, artists, venues, sponsorships and brand activations. I enjoy connecting creative storytelling, digital strategy and influencer marketing with the operational detail required to deliver large-scale events successfully. I work confidently in high-pressure environments, coordinating multidisciplinary teams across production, technical operations and hospitality. My strengths include tour and road management, artist relations, rider supervision, timing management, backstage coordination, audiovisual production and social media strategy. I am friendly, adaptable and focused on solving problems while maintaining strong attention to detail.

Available to hire

I am a strategic operations and audiovisual professional with six years of experience at Reggaeton Beach Festival, where I have grown from creating high-impact visual content to managing tours, artists, venues, sponsorships and brand activations. I enjoy connecting creative storytelling, digital strategy and influencer marketing with the operational detail required to deliver large-scale events successfully.

I work confidently in high-pressure environments, coordinating multidisciplinary teams across production, technical operations and hospitality. My strengths include tour and road management, artist relations, rider supervision, timing management, backstage coordination, audiovisual production and social media strategy. I am friendly, adaptable and focused on solving problems while maintaining strong attention to detail.

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Work Experience

Responsable de Operaciones, Tour Management y Patrocinios at Reggaeton Beach Festival (RBF) | DQuality Group
January 1, 2023 - Present
Manage tours and act as the direct link between the festival organization and artists' teams, coordinating travel, access requirements and operational needs. Supervise artist relations and hospitality, including rider compliance, backstage requirements and preventive venue logistics inspections. Manage strategic sponsorship partnerships and coordinate brand activations to meet commercial objectives. Lead operational problem-solving in high-pressure environments while coordinating multidisciplinary teams across production, technical operations and hospitality.
Estratega de Contenido y Producción Audiovisual at Reggaeton Beach Festival (RBF) | DQuality Group
January 1, 2020 - January 1, 2023
Defined the visual narrative and selected footage for tours. Audited, curated and managed more than 2,800 hours of audiovisual assets. Executed TikTok and Instagram campaigns focused on audience retention and engagement. Developed a digital strategy that achieved 2.1 million followers on TikTok for a previous brand. Produced and edited audiovisual content using advanced editing, motion graphics and fast-paced production workflows.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services