Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Content & marketing leader with 10+ years’ experience managing end-to-end campaigns across social media, email, LinkedIn, paid advertising, and digital channels. Skilled in brand messaging, audience-focused copy and creative, and performance optimization across the full customer journey. Experienced in B2B and B2C environments, combining strong editorial judgment with commercial marketing insight to drive engagement, generate leads, increase registrations, and strengthen brand authority through integrated, multi-platform campaign execution.…Content & marketing leader with 10+ years’ experience managing end-to-end campaigns across social media, email, LinkedIn, paid advertising, and digital channels. Skilled in brand messaging, audience-focused copy and creative, and performance optimization across the full customer journey. Experienced in B2B and B2C environments, combining strong editorial judgment with commercial marketing insight to drive engagement, generate leads, increase registrations, and strengthen brand authority through integrated, multi-platform campaign execution.

Diana Vaculová

Brand Strategist, Marketing Strategist, Content Strategist, +4





Content & marketing leader with 10+ years’ experience managing end-to-end campaigns across social media, email, LinkedIn, paid advertising, and digital channels. Skilled in brand messaging, audience-focused copy and creative, and performance optimization across the full customer journey. Experienced in B2B and B2C environments, combining strong editorial judgment with commercial marketing insight to drive engagement, generate leads, increase registrations, and strengthen brand authority through integrated, multi-platform campaign execution.…Content & marketing leader with 10+ years’ experience managing end-to-end campaigns across social media, email, LinkedIn, paid advertising, and digital channels. Skilled in brand messaging, audience-focused copy and creative, and performance optimization across the full customer journey. Experienced in B2B and B2C environments, combining strong editorial judgment with commercial marketing insight to drive engagement, generate leads, increase registrations, and strengthen brand authority through integrated, multi-platform campaign execution.

Available to hire

Content & marketing leader with 10+ years’ experience managing end-to-end campaigns across social media, email, LinkedIn, paid advertising, and digital channels. Skilled in brand messaging, audience-focused copy and creative, and performance optimization across the full customer journey.

Experienced in B2B and B2C environments, combining strong editorial judgment with commercial marketing insight to drive engagement, generate leads, increase registrations, and strengthen brand authority through integrated, multi-platform campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Slovak

Fluent

Work Experience

Content and Marketing Manager

April 2, 2026 - August 2, 2026

Led end-to-end content and campaign strategy across social media, email, LinkedIn, paid advertising, and other digital marketing channels. Managed campaigns for major initiatives including masterclasses, speaker programmes, and lead generation. Created audience-focused copy and creative content to build brand awareness, drive engagement, generate leads, and increase registrations. Managed email marketing, landing pages, social media content, paid Meta (Meta ads) campaigns, and campaign funnels from concept through execution. Built and maintained content calendars and coordinated cross-platform delivery to ensure consistent messaging, brand voice, and deadlines. Optimized customer journeys across landing pages, registration flows, email sequences, and campaign communications to support conversions. Integrated storytelling and editorial judgment with commercial marketing insights to connect with professional audiences and support business growth.

Marketing Manager at Mangrove Housing Limited

September 1, 2025 - February 1, 2026

Directed and delivered a full-scale organizational rebrand, overseeing brand strategy, visual identity development, and messaging alignment to reposition the organization for growth. Prepared and executed launch rollout strategy, coordinating digital assets, brand collateral, and cross-platform communications to maximize impact. Planned and delivered integrated multi-channel campaigns using Meta Business Suite, Canva, and Mailchimp; aligned paid and organic strategies to drive awareness and audience growth. Coordinated ambassador and sponsor communications, developed partnership materials, and ensured cohesive branding and promotional strategies. Developed and implemented content calendars, brand guidelines, and social media frameworks to ensure consistency across digital touchpoints. Designed social media and email assets to support fundraising, advocacy, and stakeholder engagement. Monitored campaign performance using platform analytics, refining strategy to improve reach and audie

Lead Content Editor & Marketing Specialist at Mangrove Housing Limited

March 1, 2025 - August 1, 2025

Wrote and edited content for occupational health, DNA and drug testing, and background checks, ensuring compliance with evolving regulations and industry trends. Managed SEO strategies and developed social media content to enhance engagement and visibility. Played a key role in shaping content strategy, contributing to increased website traffic and improved conversion rates. Produced social media outputs, including creation of graphic and video content.

Content Editor & Marketing Specialist at Health Street Market

June 1, 2022 - February 1, 2025

Created and edited digital content with strong focus on SEO and user engagement. Contributed to social media planning and broader digital marketing strategies. Used Google Analytics and keyword research tools to assess traffic trends and refine SEO approaches.

Media Planner

July 1, 2020 - June 1, 2022

Senior Project Manager

July 1, 2020 - June 1, 2022

Led cross-media marketing campaigns (print, digital, and video) from concept through delivery. Sold advertising space across print and digital platforms to key industry stakeholders. Liaised with clients and stakeholders to align content and campaign objectives. Produced performance summaries and SEO reports to support strategic decision-making. Defined the editorial arc and strategic direction for each campaign. Mentored new team members, supporting onboarding and professional development. Collaborated with journalists, influencers, thought leaders, and patient organizations to create compelling, audience-focused content. Supported business development team with strategic planning and execution; ensured timely delivery of high-quality, results-driven campaigns.