Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior go-to-market and growth professional with over nine years’ experience translating strategy into commercially grounded, operationally viable execution across financial services and tech-adjacent environments. Most recently at ANZ Business & Private Bank operating at the intersection of product, marketing, commercial and frontline channels, leading GTM launches across SME products that span direct, partner-referred and human-touch (banker-led) motions. Combines a strong commercial lens with proven ability to design operating frameworks, mobilise cross-functional teams and lift performance through funnel optimisation and data-led decision making.…Senior go-to-market and growth professional with over nine years’ experience translating strategy into commercially grounded, operationally viable execution across financial services and tech-adjacent environments. Most recently at ANZ Business & Private Bank operating at the intersection of product, marketing, commercial and frontline channels, leading GTM launches across SME products that span direct, partner-referred and human-touch (banker-led) motions. Combines a strong commercial lens with proven ability to design operating frameworks, mobilise cross-functional teams and lift performance through funnel optimisation and data-led decision making.

Zoe Renwick-Kay

Product Marketer, Marketing Strategist, Marketing Consultant, +4





Senior go-to-market and growth professional with over nine years’ experience translating strategy into commercially grounded, operationally viable execution across financial services and tech-adjacent environments. Most recently at ANZ Business & Private Bank operating at the intersection of product, marketing, commercial and frontline channels, leading GTM launches across SME products that span direct, partner-referred and human-touch (banker-led) motions. Combines a strong commercial lens with proven ability to design operating frameworks, mobilise cross-functional teams and lift performance through funnel optimisation and data-led decision making.…Senior go-to-market and growth professional with over nine years’ experience translating strategy into commercially grounded, operationally viable execution across financial services and tech-adjacent environments. Most recently at ANZ Business & Private Bank operating at the intersection of product, marketing, commercial and frontline channels, leading GTM launches across SME products that span direct, partner-referred and human-touch (banker-led) motions. Combines a strong commercial lens with proven ability to design operating frameworks, mobilise cross-functional teams and lift performance through funnel optimisation and data-led decision making.

Available to hire

Senior go-to-market and growth professional with over nine years’ experience translating strategy into commercially grounded, operationally viable execution across financial services and tech-adjacent environments.

Most recently at ANZ Business & Private Bank operating at the intersection of product, marketing, commercial and frontline channels, leading GTM launches across SME products that span direct, partner-referred and human-touch (banker-led) motions. Combines a strong commercial lens with proven ability to design operating frameworks, mobilise cross-functional teams and lift performance through funnel optimisation and data-led decision making.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Marketing Manager – Business & Private Bank at ANZ Bank

August 1, 2024 - March 31, 2026

Owned go-to-market strategy and execution across SME transaction, deposits, lending and credit card portfolios, translating expansion strategy into channel-ready plans across direct, partner and banker-led motions. Operationalised cross-functional launches, mobilising Product, Tech, Digital, Risk, Legal, Pricing and Marketing to deliver coordinated rollouts. Partnered with Commercial Finance, Product and Risk to ensure GTM initiatives were commercially sound and operationally viable, including business case development and pricing/positioning inputs. Designed frontline enablement and contact strategies for bankers and direct channels. Tracked GTM performance using funnel analytics and customer insight to lift conversion, activation and retention. Led agile, cross-functional squads with consistent ways of working and improved delivery cadence and visibility.

Senior Account Manager at Anchora (MarTech Consultancy)

January 1, 2024 - August 1, 2024

Senior client lead across SaaS/subscription-adjacent clients, advising financial services and enterprise clients on go-to-market, CRM and MarTech strategy. Translated client business objectives into commercial proposals, GTM roadmaps and delivery plans across the Adobe stack (Adobe Campaign, AJO, AEP, AEM). Negotiated commercial contracts, managed senior stakeholder relationships, and led cross-functional delivery across business and technology functions. Built pitch narratives, decks and webinars to support new business, account growth and partner-led initiatives.

Lifecycle Marketing Manager – Business Banking at ANZ Bank

July 1, 2021 - December 31, 2023

Translated business strategy and growth targets into lifecycle GTM plans and contact strategies across the SME customer base spanning onboarding, acquisition, engagement and retention. Designed and launched the first end-to-end onboarding journey for SME business customers using segmentation and funnel analysis to create a multi-stage, multi-channel journey. Led delivery across discovery, launch and ongoing optimisation coordinating execution across product, frontline, digital and service teams. Improved ways of working by introducing Jira and sprint rituals, acting as Scrum Master to enhance transparency, prioritisation and delivery confidence. Managed campaign execution across CRM, email, direct mail and digital channels in line with risk and compliance requirements.

Marketing Specialist at Z Energy Ltd.

March 1, 2019 - June 30, 2021

Led go-to-market planning and execution for new product and loyalty initiatives, translating strategy into channel-ready campaigns across retail, digital and direct channels, coordinating rollouts across 200+ Z sites nationally. Partnered with commercial and pricing teams to ensure promotional activity was commercially sound; tracked funnel performance and used data insights to optimise campaign conversion and revenue outcomes. Coordinated cross-functional stakeholders across Sales, Operations and Customer Experience to deliver launches on time; developed frontline execution guides and briefing materials for retail staff.

Senior Marketing Executive at Thinking Works

January 1, 2018 - December 31, 2018

Digital Content Manager (Contract) at Easy Social Media

October 1, 2017 - January 1, 2018

Marketing Manager (eCommerce) at Bluebells

July 1, 2016 - October 1, 2017

Accountant at EY

February 1, 2016 - June 30, 2016