Available to hire
Social native with a director’s eye and a creator’s instincts - fluent in platform dynamics, algorithms and culture. Leads multi-market campaigns and builds community-first content engines to make brands impossible to ignore.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Work Experience
Career Break
October 1, 2025 - PresentPlanned family transition prompted a mini career break. Currently seeking full and long-term employment as the next step in career.
Senior Social Media Advisor at University of Melbourne
August 1, 2025 - September 1, 2025Took over an established content calendar mid-cycle with no handover gap, keeping scheduled campaigns on track. Grew core platform audience by 3–7% in six weeks during a leadership transition.
Communications & Content Consultant at Oliver Hume Real Estate Group
April 1, 2025 - July 1, 2025Coached senior executives through a LinkedIn advocacy programme, roughly doubling corporate channel engagement over three months. Launched new social channels and set initial B2B and B2C content strategy.
Senior Social Media Advisor at Victoria University
August 1, 2024 - December 1, 2024Provided executive advisory and monitoring through a high-profile reputational issue to protect the university’s public standing. Introduced a clearer agency reporting cadence to tighten accountability.
Digital Marketing Projects Lead at Mott MacDonald
November 1, 2022 - March 1, 2024Set social vision and strategic direction for a global brand programme across AU/NZ, UK and US, lifting brand advocacy by around 70%. Delivered end-to-end owned, paid and organic social strategy with regular performance and growth reporting to global leadership. Partnered with marketing, product and operations teams across 7 offices to keep every touchpoint consistent locally and globally.
Social Media Specialist at Arup
March 1, 2021 - March 1, 2022Ran high-stakes live event comms for COP26, including coordinating a CEO appearance on Sky News. Built a debrief process adopted by other regional teams, cutting turnaround time by ~30%. Maintained consistent messaging across a broad mix of channels and global stakeholders.
Social Media Manager at Lendlease
August 1, 2018 - October 1, 2020Directed the Elephant Park launch campaign from concept to cut, integrating push across paid social, out-of-home and on-site activations: 1M+ impressions, 500K video views, 100K clicks on a £7K budget. Briefed and managed external production and media agencies accountable to brand standards; beat industry CPC benchmarks on paid Meta. Sourced and managed influencer relationships end-to-end, from outreach through content approval.
National Social Media Manager at GLL (Better UK)
July 1, 2015 - August 1, 2018Built a UGC strategy that turned the Better community into a content engine, empowering venue teams nationwide to create on-brand content. Led, mentored and developed a team of five in a high-energy creative culture; ran multiple concurrent campaigns, timelines and priorities without losing quality.
Senior Social & Digital Strategist at DDB
January 1, 2014 - January 1, 2015Social Media Manager at Railbank & CommSec
August 1, 2012 - November 1, 2014Ran always-on B2C social for one of Australia’s largest consumer brands across campaign, service and community content at national scale. Grew CommSec’s social presence, turning markets and investing content into platform-native formats that built an engaged finance community. Worked hand in hand with internal creative teams and external agencies on national campaign launches.
Social Strategist & Community Manager at Wunderman
November 1, 2011 - August 1, 2012Agency-side strategist across major consumer clients, turning briefs into platform-native ideas from strategy through publishing and reporting. Built and moderated always-on communities, giving clients a direct line to their audiences and a steady flow of insights.
Social Media Consultant at Resource Techniques
January 1, 2008 - January 1, 2011Temporary Roles
January 1, 2005 - January 1, 2008Education
BA (Hons) Business Management at Liverpool John Moores University
January 1, 2008 - January 1, 2008Qualifications
Industry Experience
Financial Services, Government, Real Estate & Construction, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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