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Content marketing professional with 3+ years of experience building multi-channel content programs, launching campaigns, and guiding audience journeys across technology, financial services, public sector, and community organizations. Known for strong writing and visual judgment, with practical experience in YouTube, Instagram, short-form video, content calendars, trend research, performance analysis, and conversion-focused content.…Content marketing professional with 3+ years of experience building multi-channel content programs, launching campaigns, and guiding audience journeys across technology, financial services, public sector, and community organizations. Known for strong writing and visual judgment, with practical experience in YouTube, Instagram, short-form video, content calendars, trend research, performance analysis, and conversion-focused content.

Gabriela Flores

Digital Marketer, Marketing Analyst, Conversion Rate Optimization Expert, +2

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Content marketing professional with 3+ years of experience building multi-channel content programs, launching campaigns, and guiding audience journeys across technology, financial services, public sector, and community organizations. Known for strong writing and visual judgment, with practical experience in YouTube, Instagram, short-form video, content calendars, trend research, performance analysis, and conversion-focused content.…Content marketing professional with 3+ years of experience building multi-channel content programs, launching campaigns, and guiding audience journeys across technology, financial services, public sector, and community organizations. Known for strong writing and visual judgment, with practical experience in YouTube, Instagram, short-form video, content calendars, trend research, performance analysis, and conversion-focused content.

Available to hire

Content marketing professional with 3+ years of experience building multi-channel content programs, launching campaigns, and guiding audience journeys across technology, financial services, public sector, and community organizations. Known for strong writing and visual judgment, with practical experience in YouTube, Instagram, short-form video, content calendars, trend research, performance analysis, and conversion-focused content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Associate (Volunteer) at Athens Women’s Football Summit

May 1, 2025 - July 1, 2026

Produced social campaigns, speaker clips, event storytelling, registration content, and promotional materials for a global women’s football industry summit. Used social and attendee feedback to improve publishing plans and community engagement across a distributed volunteer team.

Marketing Specialist at Intel Corporation

July 1, 2024 - July 1, 2025

Built content campaigns for 25+ AI PC developer and partner programs, turning technical topics into short-form videos, LinkedIn/Instagram content, webinar clips, blogs, landing pages, and email journeys. Used audience feedback, competitor scans, platform trends, and GA4/HubSpot performance data to refine content hooks, formats, publishing cadence, and calls to action, contributing to a 34% YoY increase in MQL volume. Partnered with product, sales, creative, and web teams to ensure content alignment with audience needs and campaign milestones across a distributed organization.

Marketing Intern — Customer Marketing & Advocacy at Workiva

May 1, 2024 - July 1, 2024

Created customer stories, launch content, one-pagers, FAQs, webinar clips, and social posts that made complex sustainability, financial wellness, audit, and GRC topics approachable for professional audiences. Researched 15+ competitors and customer questions to inform content themes, proof points, and campaign messaging; sales use of customer content increased by 30%. Coordinated a content funnel from educational webinars and social posts to landing pages and follow-up email, improving qualified registration conversion by 19%.

Digital Marketing Intern at Maricopa Association of Governments

August 1, 2023 - March 1, 2024

Created social and web content for a regional electrification-readiness program, adapting complex information into practical posts, short videos, carousel-style graphic elements, newsletters, and event resources. Managed a monthly content calendar across LinkedIn, Facebook, Instagram, email, and web; social engagement increased by 38% within four months. Used audience feedback, registrations, and engagement patterns to refresh topics and calls to action, increasing qualified workshop registrations by 30%.

Marketing Intern at Actian (a Division of HCLSoftware)

May 1, 2023 - January 1, 2024

Helped launch a global ESG content campaign across executive blogs, landing pages, email, social, webinars, and speaking materials, increasing ESG webpage traffic by 40%. Turned research and technical subject-matter input into visual explainers, articles, short video concepts, and customer-focused content for data, governance, and sustainability audiences. Tested email subjects, content framing, and calls to action using segmentation and A/B testing, increasing email engagement by 22%.

Marketing Communications Coordinator at America Reads, Arizona State University

October 1, 2021 - May 1, 2023

Created story-led content for student volunteers, tutors, school partners, and community audiences across email, web, social, webinars, newsletters, and event campaign channels. Used engagement data to refine content themes and outreach timing, increasing email open rates from 34% to 51% and generating 250+ program registrations.