Available to hire
Freelance-ready graphic designer with 5+ years of experience creating branded presentation and brand template systems for B2B and consumer clients. Strong focus on typography, visual hierarchy, and consistency with brand guidelines.
Remote for 3.5+ years with Wati, a Hong Kong-based B2B SaaS company, delivering polished, deadline-driven design work independently. Skilled in Adobe InDesign and PowerPoint, plus the broader Adobe Creative Suite and modern design tools like Figma and XD.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Designer at Wati (B2B SaaS)
November 1, 2022 - PresentBuilt a comprehensive website design system (components, typography, color) for wati.io, applying brand guidelines consistently across deliverables. Revamped the core wati.io website with clean, branded layouts to enhance experience for 3M monthly visitors. Designed “Wati Academy,” a structured e-learning template system that drove enrollment of 12,500+ users. Redesign work also improved pricing page clarity, contributing to an 8.3% annual plan adoption rate (up from 5%). Delivered polished, deadline-driven design assets while working fully remote for a Hong Kong-headquartered SaaS company.
Graphic Designer at AdmitKard (EdTech)
December 1, 2021 - September 1, 2022Produced branded presentation and campaign templates for paid advertising, helping boost ad engagement by 30%. Maintained consistent brand templates and layouts across five social channels (Meta, LinkedIn, YouTube, Quora, Twitter).
Graphic Designer at IoTfy (IoT Software)
May 1, 2021 - December 1, 2021Delivered end-to-end UI assets including custom icons, illustrations, and Lottie animations for mobile applications. Created motion videos and social promos to explain complex IoT concepts to a consumer audience.
Freelance Graphic Designer
March 1, 2020 - April 1, 2021Partnered with early-stage startups (including Graphity, Kursha, and The SEO 13) to build foundational brand identities. Built the MVP UI and a clickable prototype for MailKeets (SaaS), establishing initial user flows.
Education
Qualifications
Industry Experience
Software & Internet, Education, Computers & Electronics, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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