Freelance (Marketing & Social Media Support) at Iqra Iqbal (Clothing Brand)

Collaborated with bloggers to promote brand awareness. Assisted the marketing and social media team with product shoot support and edited photos/videos for posting. Updated posts and managed social media communications.

Collaborated with bloggers to promote brand awareness; Assisted marketing and social media team; product shoot editing and posting; social media communications at Iqra Iqbal (Clothing Brand)

Collaborated with bloggers to promote brand awareness. Assisted the marketing and social media team in product shoot support, photo/video editing, and content posting. Updated posts and managed social media communications.

Marketing / Social Media Support at Iqra Iqbal (Clothing Brand)

Collaborated with bloggers to promote brand awareness. Assisted the marketing and social media team in product shoot support, picture/video editing, and content posting. Updated social media posts and managed social media communications.

Freelance marketing support focused on brand promotion and content handling, including collaborating with bloggers, assisting marketing/social media teams, editing product and promotional photos/videos, posting and managing communications on social media.

Freelance (Brand & Social Media Support) at Iqra Iqbal (Clothing Brand) / Freelance

Collaborated with bloggers to promote brand awareness. Assisted the marketing and social media team with product shoot coordination, editing pictures/videos, and posting content. Updated social media posts and managed social communications to support brand visibility.

Freelance (Marketing & Social Media Support) / Iqra Iqbal at Iqra Iqbal (Clothing Brand)

Collaborated with bloggers to promote brand awareness. Assisted the marketing and social media team in product shoot coordination and in editing/posting pictures and videos. Updated posts and managed social media communications for the brand.

HR Associate at DS Promotions Ltd (UK based remote)

Assisted clients in selecting suitable candidates for their businesses. Followed up with prospects and generated leads for DS Promotions’ clients. Provided after-sales support to customers from various charity organizations and energy companies including British Heart Foundation, RST, and Hive Outfitters.

HR Associate (Remote) at DS Promotions Ltd (UK based remote)

Assisted clients in choosing suitable candidates for their businesses. Followed up with prospects and generated leads for DS Promotions' clients. Provided after-sales services to customers from various charity organizations and energy companies such as British Heart Foundation, RST, and Hive Outfitters.

Assistant Manager (Visual/Shopify & Marketing Coordination) at Visual

Managed website and product operations on Shopify. Coordinated with the marketing team on website and mobile app banners/artworks. Maintained model and product shoot status files and followed up with marketing for shoot articles. Coordinated with the design team for product details such as fabric composition and care instructions.

Assistant Manager, Visual at Visual

Managed website and product operations on Shopify. Coordinated with the marketing team for website/mobile app banners and artworks. Maintained model and product shoot status files and followed up with marketing regarding shoot items. Coordinated with the design team for product details such as fabric composition and care instructions.

Assistant Manager Visual (Website and product management on Shopify) at Outfitters

Managed website and product operations on Shopify. Coordinated with the marketing team on banners and artwork for the website and mobile app. Maintained model and product shoot status files and followed up with the marketing team. Coordinated with the design team for product details such as fabric composition and care instructions.

Assistant Manager, Visual (Website & Product Management) at Outfitters

Managed website and product management on Shopify. Coordinated with the marketing team for banners and artworks for website/mobile app. Maintained model and product shoot status files and followed up with marketing for shoot articles. Coordinated with design team on product details such as fabric composition and care instructions.

Assistant Manager, Visual at Visual (Retail/E-commerce operations)

Managed website and product operations on Shopify. Coordinated with the marketing team on banners and artworks for the website and mobile app. Maintained model and product shoot status files and followed up with marketing teams regarding shoot articles. Coordinated with the design team for product details such as fabric composition and care instructions.

Assistant Manager (Visual) at Visual

Managed website and product operations on Shopify. Coordinated with the marketing team on banners and artworks for the website and mobile app. Maintained model and product shoot status files and followed up with marketing regarding shoot articles. Coordinated with the design team for product details including fabric composition and care instructions.

Assistant Manager Key Accounts at Nestlé Pakistan Ltd.

Participated in customer and channel strategy development and ensured commercial plan execution aligned to the 2019–2020 timeline. Prepared and processed 105 offsettings for timely payment knock-offs. Managed trade terms (TTS) by coordinating sales forecasts (volume, value, investment to trade). Delivered financial reporting, analysis, trend analysis, forecasting, and budgeting for investment with controls and ROI maximization. Supported monthly closing, reconciliation, and reporting deadlines.

Assistant Manager, Key Accounts at Nestlé Pakistan Ltd.

Contributed to customer and channel strategy development and ensured commercial plan execution within timeline requirements. Processed 105 offsetting transactions to knock off client payments in a timely manner. Managed TTS by coordinating with sales forecast (volume, value, investment to trade) to align with monthly planning and yearly targets. Produced financial reporting, financial analysis, trend analysis, forecasting and budgeting of investment, financial controls, investment analysis and ROI maximization. Conducted continuous analysis to improve investment effectiveness for sales growth and met critical deadlines including monthly closing, reconciliation and reporting.

Assistant Manager (Key Accounts) at Nestlé Pakistan Ltd.

Participated in customer and channel strategy development and ensured commercial plan execution aligned with the 2019–2020 timeline. Prepared and processed 105 offsettings to knock off client payments in a timely manner. Managed TTS by coordinating with sales forecasting (volume, value, investment to the trade) to align with monthly business planning and yearly targets. Performed financial reporting, analysis, trend analysis, forecasting, and budgeting of trade investment; managed financial controls and maximized ROI. Conducted continuous analysis to improve execution of trade investment activities and met key business/corporate deadlines including monthly closing, reconciliation, and reporting.

Assistant Manager Nestrade Business at Nestlé Pakistan Ltd.

Drove development of the new Educational Institution channel for Nestrade—Impulse category, contributing 10.3% growth. Coordinated with Nestlé Global, source markets, and internal technical/regulatory teams for label changes and FERT code activation in Pakistan. Conducted consumer connects to understand shopper/consumer behavior for in-store brand promotions. Planned and executed in-store and trade discounts to accelerate Nestrade sales and ensured promotional investment delivered 100%+ ROI through evaluation.

Assistant Manager, Nestrade Business at Nestlé Pakistan Ltd.

Drove development of a new educational institution channel within Nestrade-Impulse category, contributing 10.3% growth. Coordinated with Nestlé Global, source markets, and Nestlé Pakistan technical/regulatory teams for label changes and FERT code activation of Nestrade products in Pakistan. Conducted consumer connections to understand shopper and consumer behavior for in-store brand promotional activities. Planned and executed in-store and trade discounts to accelerate Nestrade sales while ensuring promotional investment generated 100%+ ROI through proper execution and evaluation.

Assistant Manager (Nestrade Business) at Nestlé Pakistan Ltd.

Drove development of a new educational institution channel to Nestrade-Impulse category, contributing 10.3% growth. Coordinated with Nestlé Global, source markets, and Nestlé Pakistan technical/regulatory teams for label changes and FERT code activation for Nestrade products in Pakistan. Conducted consumer connects to understand shopper/consumer behavior for in-store brand promotional activities. Planned and executed in-store and trade discounts to accelerate Nestrade sales, ensuring promotional investments generated 100%+ ROI through execution and evaluation.