Graphic Designer | Video Editor at Hackta Solutions (Rawalpindi)

Monitored and analyzed performance of digital ad campaigns. Managed and optimized Google Ads and Meta Ads campaigns to improve performance and ROI, providing insights and strategies to increase reach, engagement, and conversions. Assisted with audience targeting, budget management, and performance analysis. Designed engaging graphics for social media and digital platforms, including promotional creatives, thumbnails, banners, and marketing materials. Produced short-form video content including reels and YouTube videos; managed own YouTube channel (Totty Fruity Zone) focused on creative entertainment content. Used AI tools for video creation, storytelling, voiceovers, editing, and content development. Handled the full content creation process: ideation, production, editing, thumbnails, titles, and YouTube optimization.

Assistant Manager / Social Media Manager at Malik Global Visa Consultants

Managed daily office operations and supervised staff to ensure smooth workflows. Handled HR responsibilities including CV management, candidate screening, interview coordination, recruitment, and employee communication. Coordinated team activities, assigned tasks, monitored performance, and supported overall staff management. Managed company social media platforms with content planning, posting, and audience engagement. Planned, monitored, and managed Meta (Facebook & Instagram) advertising campaigns for lead generation; analyzed ad performance and optimized campaigns to improve marketing results. Maintained office records, reports, HR documentation, and performance updates, while assisting management with administrative tasks, problem-solving, and day-to-day business operations.