Senior Art Director, Lead Illustrator, and Storyboard Artist with 20 years of experience leading visual campaigns for government institutions and global brands across the UAE, turning complex briefs and data into world-class visual narratives. Currently directing a multi-disciplinary creative team for the Arab Federation for Digital Economy, producing illustrated data reporting and publications distributed to major international institutions—while also delivering cinematic storyboarding, character-led brand systems, and high-impact campaign identity work.

Ahmed El Bahe

Senior Art Director, Lead Illustrator, and Storyboard Artist with 20 years of experience leading visual campaigns for government institutions and global brands across the UAE, turning complex briefs and data into world-class visual narratives. Currently directing a multi-disciplinary creative team for the Arab Federation for Digital Economy, producing illustrated data reporting and publications distributed to major international institutions—while also delivering cinematic storyboarding, character-led brand systems, and high-impact campaign identity work.

Available to hire

Senior Art Director, Lead Illustrator, and Storyboard Artist with 20 years of experience leading visual campaigns for government institutions and global brands across the UAE, turning complex briefs and data into world-class visual narratives.

Currently directing a multi-disciplinary creative team for the Arab Federation for Digital Economy, producing illustrated data reporting and publications distributed to major international institutions—while also delivering cinematic storyboarding, character-led brand systems, and high-impact campaign identity work.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Senior Art Director at Arab Federation for Digital Economy (affiliated with the Arab League)
February 1, 2022 - Present
Direct art direction and visual data design for high-level economic reports and comparative infographics distributed to major international institutions. Lead a multi-disciplinary creative team of illustrators, designers, and copywriters, translating complex statistical data into visual narratives and publications. Manage end-to-end creative workflows and production pipelines to meet delivery deadlines with zero budget overruns. Oversee departmental operations and resource allocation across simultaneous regional and international publication launches.
Creative Team Lead at E7 Group
February 1, 2019 - December 31, 2022
Led visual direction and key design decisions for high-stakes corporate and governmental marketing campaigns aligned with client design specifications. Supervised and mentored a multi-disciplinary team of graphic designers and illustrators to improve output quality and reduce revision cycles. Partnered with cross-department leads to align marketing visions with corporate business objectives for global clients. Established quality control frameworks for digital assets and creative outputs to improve campaign performance and engagement across digital platforms. Managed end-to-end workflows from concept to delivery across multiple simultaneous corporate accounts.
Storyboard Artist & Visual Concept Designer at MullenLowe MENA (Omnicom)
March 1, 2017 - June 30, 2018
Developed frame-by-frame storyboards for TV and digital campaigns to accelerate client approval pipelines. Produced visual concepts and layouts across multiple media, including large-scale billboards, print, and interactive packaging. Transformed complex script narratives into keyframe concepts and presented them to high-profile stakeholders. Strengthened cross-platform brand identity through custom iconography, character mascots, and typography tailored to client specifications.
Packaging Designer at Fujairah Plastic Factories Group
March 1, 2014 - November 30, 2016
Collaborated with cross-functional design and marketing teams to align packaging specifications with client budgets and market trends. Developed packaging concepts using design software, transforming hand sketches into high-fidelity mock-ups. Integrated brand identity into final packaging graphics with copywriters and graphic designers. Evaluated consumer trends and packaging materials to deliver prototypes that optimize cost-efficiency and minimize material waste. Presented structural designs and prototypes to executive management to secure approvals.
Senior Graphic Designer at Hala Printing Co. (Saudi Research & Media Group)
January 1, 2011 - November 30, 2013
Conceptualized and designed templates for magazines, flyers, and brochures aligned to client needs. Partnered with sales and marketing teams to develop strategic visual campaigns for new product launches. Created brand identities and logos to strengthen brand equity and consistency across clients in multiple industries. Managed a multi-client project pipeline by coordinating revisions, stakeholder input, and final deliverables.
Senior Graphic Designer & Illustrator at Dubai Department of Economy and Tourism
May 1, 2005 - July 31, 2010
Designed and developed an official festival character mascot from concept to final rendering as the primary marketing face for the event. Authored a comprehensive Character and Festival Style Guide defining character poses, color palettes, typography, and layout usage across all merchandise. Hand-drew and digitally rendered bespoke graphic assets and logos aligned with official brand guidelines. Developed visual narratives and concepts through custom illustration and collaborated with the Creative Director on multi-channel marketing materials. Served as lead illustrator for collaborative projects with copywriters and web designers while maintaining premium aesthetic quality and brand consistency.

Education

Add your educational history here.

Qualifications

Bachelor's Degree
January 11, 2030 - August 27, 2026
Introduction to Generative AI with Adobe Express
January 11, 2030 - August 27, 2026
AI Tools for Creatives: Powered by Adobe Firefly
January 11, 2030 - August 27, 2026
Automate Your Workflows with Generative AI
January 11, 2030 - August 27, 2026
Integrating Generative AI into the Creative Process
January 11, 2030 - August 27, 2026
AI Foundations for Creativity: Using Adobe Firefly and the Creative Cloud Ecosystem
January 11, 2030 - August 27, 2026
Introduction to Generative AI with Adobe Express (Adobe)
January 1, 2020 - August 27, 2026
AI Tools for Creatives: Powered by Adobe Firefly (Adobe)
January 1, 2020 - August 27, 2026
Automate Your Workflows with Generative AI (Adobe)
January 1, 2020 - August 27, 2026
Integrating Generative AI into the Creative Process (Dave Birss)
January 1, 2020 - August 27, 2026
AI Foundations for Creativity: Using Adobe Firefly and the Creative Cloud Ecosystem (Adobe)
January 1, 2020 - August 27, 2026

Industry Experience

Government, Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality
    Arab Federation for Digital Economy

    Worked on (The Arab Index), a major flagship project translating complex data across every aspect of life in Arab countries - rates, ratings, and metrics - into clear infographics, data visualizations, and charts. The final index and its results were presented to the European Union and the United Nations. Also designed the organization’s full range of economic and digital publications/books.