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Aleksandra Razakova

Available to hire

I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions.

About

I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries.

I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.

  • 14 years' experience
  • Joined August 2026

Languages

  • RussianFluent
  • EnglishIntermediate

Industry experience

  • Software & Internet
  • Professional Services
  • Retail
  • Computers & Electronics

More experts

Work experience· 5 roles

Technical Web Analyst · Resonads GmbHApr 2021 – Present · 5 yrs 8 mos

Set up, managed, and troubleshot advanced website tracking in Universal Analytics and Google Analytics 4. Conducted analytics audits, created tailored Google Sheets reports, developed client-side and server-side tagging solutions using custom JavaScript, and supported HubSpot integrations. Implemented conversion tracking across Google Ads, Meta, and TikTok. Used Google Analytics 4, Google Tag Manager, Google Sheets, Zapier, and HubSpot.

Senior Digital Analyst · KwantyxJan 2020 – Oct 2023 · 3 yrs 10 mos

Managed advanced tracking for websites and apps using Universal Analytics, Google Analytics 4, and Firebase. Conducted detailed analytics audits, resolved measurement issues, created customized Looker Studio reports, developed client-side and server-side GTM solutions with custom JavaScript, and provided comprehensive documentation to support project handoffs. Worked with BigQuery, Looker Studio, Firebase, Google Analytics 4, and Google Tag Manager.

Google Implementation Specialist · ExceptionalWebJan 2017 – Apr 2022 · 5 yrs 4 mos

Implemented and maintained advanced website and app tracking in Universal Analytics and Google Analytics 4. Developed client-side and server-side GTM solutions, including custom JavaScript. Set up conversion tracking and dynamic remarketing for Google Ads, Meta, and Microsoft Ads, addressed attribution issues, documented implementations, and supported A/B testing with Google Optimize. Also conducted user behavior and campaign analyses using Mouseflow.

Measurement Specialist · FreelanceDec 2014 – Present · 12 yrs
Web Analyst · Superstroy.ruOct 2012 – Nov 2014 · 2 yrs 2 mos

Education

Master of Computer Science · Ural Federal University2009 – 2011
Bachelor of Computer Science · Ural Federal University2005 – 2009

Certifications and awards

Google Analytics Individual Qualification2030 – 2026
Exploring and Preparing Your Data with BigQuery2022 – 2026

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