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I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries. I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.…I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries. I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.

Aleksandra Razakova

Data Analyst, Marketing Analyst, Digital Marketer

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I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries. I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.…I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries. I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.

Available to hire

I am a digital analytics and measurement specialist with more than 14 years of experience helping businesses understand user behavior, improve tracking, and make better marketing decisions. I specialize in web and app analytics, Google Analytics 4, tag management, conversion tracking, attribution, reporting, and A/B testing across a wide range of platforms and industries.

I enjoy solving complex measurement challenges and turning data into clear, actionable insights. I work closely with technical and marketing teams, create practical documentation, and build reliable reporting solutions that support business growth. I am detail-oriented, collaborative, and always interested in learning new tools and improving analytics processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Intermediate

Work Experience

Technical Web Analyst at Resonads GmbH

April 28, 2021 - Present

Set up, managed, and troubleshot advanced website tracking in Universal Analytics and Google Analytics 4. Conducted analytics audits, created tailored Google Sheets reports, developed client-side and server-side tagging solutions using custom JavaScript, and supported HubSpot integrations. Implemented conversion tracking across Google Ads, Meta, and TikTok. Used Google Analytics 4, Google Tag Manager, Google Sheets, Zapier, and HubSpot.

Senior Digital Analyst at Kwantyx

January 1, 2020 - October 31, 2023

Managed advanced tracking for websites and apps using Universal Analytics, Google Analytics 4, and Firebase. Conducted detailed analytics audits, resolved measurement issues, created customized Looker Studio reports, developed client-side and server-side GTM solutions with custom JavaScript, and provided comprehensive documentation to support project handoffs. Worked with BigQuery, Looker Studio, Firebase, Google Analytics 4, and Google Tag Manager.

Google Implementation Specialist at ExceptionalWeb

January 1, 2017 - April 30, 2022

Implemented and maintained advanced website and app tracking in Universal Analytics and Google Analytics 4. Developed client-side and server-side GTM solutions, including custom JavaScript. Set up conversion tracking and dynamic remarketing for Google Ads, Meta, and Microsoft Ads, addressed attribution issues, documented implementations, and supported A/B testing with Google Optimize. Also conducted user behavior and campaign analyses using Mouseflow.

Measurement Specialist at Freelance

December 1, 2014 - Present

Set up, managed, and troubleshot advanced tracking for websites and apps using Google Analytics 4, Firebase, Mixpanel, Amplitude, and Yandex Metrika. Conducted analytics audits, resolved tracking issues, created custom reports in Looker Studio, Power BI, and Google Sheets, and developed advanced client-side and server-side tagging solutions with custom JavaScript. Implemented conversion tracking and dynamic remarketing across advertising platforms, solved attribution problems, documented projects, and supported A/B testing with Google Optimize, Optimizely, and VWO.

Web Analyst at Superstroy.ru

October 1, 2012 - November 30, 2014

Managed website and app tracking using Google Analytics, Flurry, and Yandex Metrika. Created KPI systems and reports for multiple departments of an online store, conducted analytics audits, implemented conversion tracking and dynamic remarketing, analyzed user behavior and campaigns, supported A/B testing, and segmented the customer base.