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I am a content strategist and brand marketing leader with experience developing and implementing content strategy across social platforms— from launch campaigns and video concepts through ongoing community engagement. I have led content programs end-to-end, partnering with cross-functional teams including Engineering, Sales, Digital, and Communications to keep content aligned with brand vision and audience needs. My core strengths include content strategy, trend and competitor research, oversight of video and short-form content, and performance analysis to test and scale successful formats. I have experience across luxury goods, SaaS, education, and manufacturing/direct-selling industries, building content functions in lean teams and leading flagship programs in international organizations.…I am a content strategist and brand marketing leader with experience developing and implementing content strategy across social platforms— from launch campaigns and video concepts through ongoing community engagement. I have led content programs end-to-end, partnering with cross-functional teams including Engineering, Sales, Digital, and Communications to keep content aligned with brand vision and audience needs. My core strengths include content strategy, trend and competitor research, oversight of video and short-form content, and performance analysis to test and scale successful formats. I have experience across luxury goods, SaaS, education, and manufacturing/direct-selling industries, building content functions in lean teams and leading flagship programs in international organizations.

Stefanie Ender

Brand Strategist, Content Strategist, Marketing Strategist, +1

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I am a content strategist and brand marketing leader with experience developing and implementing content strategy across social platforms— from launch campaigns and video concepts through ongoing community engagement. I have led content programs end-to-end, partnering with cross-functional teams including Engineering, Sales, Digital, and Communications to keep content aligned with brand vision and audience needs. My core strengths include content strategy, trend and competitor research, oversight of video and short-form content, and performance analysis to test and scale successful formats. I have experience across luxury goods, SaaS, education, and manufacturing/direct-selling industries, building content functions in lean teams and leading flagship programs in international organizations.…I am a content strategist and brand marketing leader with experience developing and implementing content strategy across social platforms— from launch campaigns and video concepts through ongoing community engagement. I have led content programs end-to-end, partnering with cross-functional teams including Engineering, Sales, Digital, and Communications to keep content aligned with brand vision and audience needs. My core strengths include content strategy, trend and competitor research, oversight of video and short-form content, and performance analysis to test and scale successful formats. I have experience across luxury goods, SaaS, education, and manufacturing/direct-selling industries, building content functions in lean teams and leading flagship programs in international organizations.

Available to hire

I am a content strategist and brand marketing leader with experience developing and implementing content strategy across social platforms— from launch campaigns and video concepts through ongoing community engagement. I have led content programs end-to-end, partnering with cross-functional teams including Engineering, Sales, Digital, and Communications to keep content aligned with brand vision and audience needs.

My core strengths include content strategy, trend and competitor research, oversight of video and short-form content, and performance analysis to test and scale successful formats. I have experience across luxury goods, SaaS, education, and manufacturing/direct-selling industries, building content functions in lean teams and leading flagship programs in international organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior Content Marketing Manager, Corporate Marketing at Vorwerk International

February 1, 2021 - December 1, 2025

Led strategy and execution for Vorwerk’s flagship global campaigns and product launches (Thermomix® TM7, Kobold VK7/VR7, Advisor Brand Campaign), driving brand visibility and recruitment impact across international markets. Owned end-to-end campaign development from strategic brief and market insights through cross-functional execution, aligning content with business goals and measurable outcomes. Acted as senior deputy to the Head of Content and bridged Marketing with Engineering, Sales, Digital, and Corporate Communications to ensure consistent, on-brand execution at scale. Mentored junior team members and served as native-English copywriter/editor across Marketing and beyond; owned brand voice, budget, and content strategy as global Brand Ambassador.

Head of Marketing at Obersee Bilingual School

January 1, 2018 - January 1, 2020

Led website launch (2019) including brand strategy and design guidelines to modernize the school’s market presence. Built and launched the school’s first customer reference and alumni program. Managed and produced video content and testimonial campaigns to support enrollment marketing.

Head of Social Marketing at Obersee Bilingual School

January 1, 2017 - December 1, 2018

Launched the school’s first thought leadership blog (2018) and developed and implemented content strategy across website, social media, and campaigns. Launched the school’s social media presence in 2017, driving continual engagement growth and measurable conversion increases in enrollment enquiries and lead generation, positioning the school ahead of competitors.

Marketing Manager at Medallia, Inc.

January 1, 2016 - January 1, 2017

Led global B2B campaign marketing strategies across US, EMEA, and APAC, aligning programs with revenue and growth objectives. Strengthened brand positioning through strategic advertising and communications, including webinar program management.

Sailing Expedition Captain / Operator at Travel Sabbatical (Mediterranean & Caribbean)

January 1, 2015 - January 1, 2016

Completed a transformative sailing expedition, captaining and managing a transatlantic sailing voyage from Europe to the Caribbean. Led navigation, operational planning, risk management, and onboard logistics while living at sea for an extended period, demonstrating long-term planning and leadership.

Marketing Manager at Attensity, Inc.

January 1, 2008 - January 1, 2013

Executed international event and webinar programs across the US, UK, and Europe, generating 500+ new leads per webinar.

International Sales & Travel Retail Manager at Lulu Guinness, Ltd.

January 1, 2006 - December 1, 2007

Expanded global wholesale and travel retail network by 21%, managing operations across 32 countries and 155 doors while developing franchise opportunities in key emerging markets (Brazil, UAE, Qatar, Russia, and more). Achieved a 13% sales uplift within six months of leading the US market.

Administrative and Curatorial Assistant at Legion of Honor Fine Arts Museum

January 1, 2003 - Present

Analyzed and researched upcoming curatorial projects in the Graphic Arts department. Assisted with exhibition layouts, framing and space requirements, and signage for administrative work in the Achenbach curatorial department.

Senior Sales Manager, UK and International Wholesale at Burberry Ltd.

January 1, 2003 - January 1, 2006

Drove £5M in annual wholesale sales for accessories by managing key accounts, aligning product strategy with brand direction, and optimizing stock fulfilment and merchandising.