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Business Development and Marketing professional with 15+ years of experience driving business growth, increasing occupancy and visitor traffic, and improving profitability through strategic partnerships, marketing initiatives, and data-driven reporting. Experienced in commercial leadership across retail and property leasing, plus strong social media and content performance. Open to remote work, with a track record of turning around business performance, securing anchor tenants, and scaling visitor traffic through collaborations, sponsorships, and integrated digital campaigns across multiple channels.…Business Development and Marketing professional with 15+ years of experience driving business growth, increasing occupancy and visitor traffic, and improving profitability through strategic partnerships, marketing initiatives, and data-driven reporting. Experienced in commercial leadership across retail and property leasing, plus strong social media and content performance. Open to remote work, with a track record of turning around business performance, securing anchor tenants, and scaling visitor traffic through collaborations, sponsorships, and integrated digital campaigns across multiple channels.

Tri Wahyuningsih

Project Manager, Marketing Strategist, PPC Manager, +6

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Business Development and Marketing professional with 15+ years of experience driving business growth, increasing occupancy and visitor traffic, and improving profitability through strategic partnerships, marketing initiatives, and data-driven reporting. Experienced in commercial leadership across retail and property leasing, plus strong social media and content performance. Open to remote work, with a track record of turning around business performance, securing anchor tenants, and scaling visitor traffic through collaborations, sponsorships, and integrated digital campaigns across multiple channels.…Business Development and Marketing professional with 15+ years of experience driving business growth, increasing occupancy and visitor traffic, and improving profitability through strategic partnerships, marketing initiatives, and data-driven reporting. Experienced in commercial leadership across retail and property leasing, plus strong social media and content performance. Open to remote work, with a track record of turning around business performance, securing anchor tenants, and scaling visitor traffic through collaborations, sponsorships, and integrated digital campaigns across multiple channels.

Available to hire

Business Development and Marketing professional with 15+ years of experience driving business growth, increasing occupancy and visitor traffic, and improving profitability through strategic partnerships, marketing initiatives, and data-driven reporting. Experienced in commercial leadership across retail and property leasing, plus strong social media and content performance.

Open to remote work, with a track record of turning around business performance, securing anchor tenants, and scaling visitor traffic through collaborations, sponsorships, and integrated digital campaigns across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Leasing & Marketing Manager at Inti Usaha Nusantara

August 3, 2026 - Present

Manage leasing activities, tenant acquisition, and business relationships with a target of 25% occupancy growth by December 2026. Develop marketing campaigns and publish content 1–2 times weekly across Website, YouTube, Instagram, and Facebook, managing digital content end-to-end to drive engagement and sales growth with a target of 20% marketing improvement.

Marketing & Commercial Manager at Retail Connection Indonesia

July 1, 2025 - Present

Improved social media traffic, engagement, and follower growth by 20% through promotional content and digital campaigns. Increased occupancy from 67% to 89% by securing two anchor tenants (3,700 sqm) and five mini-anchor tenants. Increased visitor traffic by 30% through partnerships with Bus Kita and the Directorate General of Land Transportation. Turned performance from a loss of IDR 1.2 billion to a profit of IDR 385 million within 10 months through commercial and marketing execution.

Commercial Manager at Grand Paragon Mall Jakarta

December 1, 2024 - June 30, 2025

Collaborated with MRT Jakarta to increase visitor traffic by 30%. Improved occupancy from 58% to 79% by securing key tenants, including a 2,000 sqm Fitness Center and a 350 sqm Bakmi Naga outlet. Grew social media engagement on Instagram (23%), TikTok (36%), and Facebook (11%).

Marcomm Manager at Mall BTM Bogor

November 1, 2022 - November 30, 2024

Increased visitor traffic by 25% and grew social media followers by 200%. Secured sponsorship and in-kind support worth IDR 300 million annually from partners including Scuba, Grab, and Gojek.

Marcomm Manager at Lippo Malls Indonesia

January 1, 2013 - October 31, 2022

Generated IDR 1 billion in sponsorship and media branding revenue through strategic partnerships and advertising initiatives. Achieved a 20% increase in visitor traffic during the COVID-19 pandemic via creative marketing strategies. Partnered with DAMRI to launch an airport shuttle service, increasing visitor traffic by 20%.

Business Development Manager at Blu Plaza

December 1, 2011 - December 31, 2012

Secured IDR 300 million in sponsorship value through program marketing and business development, increasing visitor traffic by 30%. Partnered with the Directorate General of Land Transportation to install mall directional signage, increasing visitor traffic by 25%. Introduced an ATM Center to support a 10% increase in tenant occupancy.

Chief Event & Promotion at Mall BTM Bogor

August 1, 2007 - November 30, 2011

Secured sponsorship marketing program by Collata valued at IDR 275 million with substantial media exposure. Increased mall traffic through high-impact campaigns and community engagement by 30%. Led the annual BTM All Night Long event, attracting over 5,000 attendees each year-end.

Coordinator Event & Promotion at Margocity Mall

December 1, 2006 - July 31, 2007

Originated the concept for a MURI Award-winning Biggest chocolate castle project, partnering with Tulip and securing IDR 400 million in sponsorship value. Delivered a 25% increase in visitor traffic through large-scale events attracting over 1,000 attendees.

Event & Promotion / Earlier Career Coordinator at Margocity Mall

December 1, 2006 - July 31, 2007

Originated the concept for a MURI Award-winning Biggest Chocolate Castle project, partnering with Tulip and securing IDR 400 million in sponsorship value. Drove a 25% increase in visitor traffic through large-scale events attracting over 1,000 attendees.

Event & Promotion Year End Coordinator at Margocity Mall

December 1, 2006 - July 31, 2007

Originated the concept for a MURI Award-winning Biggest Chocolate Castle installation, partnering with Tulip and securing IDR 400 million in sponsorship value. Delivered a 25% increase in visitor traffic through large-scale events attracting over 1,000 attendees.

Chief Event & Promotion at Depok Town Square

March 1, 2006 - November 30, 2006

Generated IDR 200 million in media branding revenue from Nokia. Led a 2,000-attendee event with Bisnis Indonesia, increasing visitor traffic by 30%. Secured IDR 100 million in sponsorship from a lighting brand for mall decorations. Increased occupancy by 15% through SME (UMKM) tenant acquisition.

Event, Promotion, Creative & Business Planning Roles at SEIBU – PASARAYA GRANDE

November 1, 1996 - September 30, 2005

Created and implemented themed mall decoration concepts, driving a 25% increase in visitor traffic.

Event, Promotion, Creative & Business Planning Role at SEIBU – PASARAYA GRANDE

November 1, 1996 - September 30, 2005

Created and implemented themed mall decoration concepts, driving a 25% increase in visitor traffic.

Earlier career roles (Event, Promotion, Creative & Business Planning) at SEIBU – Pasaraya Grande

November 1, 1996 - September 30, 2005

Created and implemented themed mall decoration concepts driving a 25% increase in visitor traffic. Worked across event, promotion, creative, and business planning responsibilities over the period.