Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Highly motivated and strategic Senior Marketing Manager with 6+ years of experience optimizing paid and organic digital channels to drive brand awareness, qualified traffic, and conversions across online platforms. Proven ability to develop and execute data-driven strategies, manage budgets, and lead teams to achieve ambitious performance goals. Passionate about the fashion and creative industries, committed to building strong brand presence. Experienced in paid search, paid social, display advertising, email marketing, SEO analytics and reporting, with hands-on proficiency in Google Analytics (and GA4), Adobe Analytics, and campaign optimization through advanced data analysis and segmentation.…Highly motivated and strategic Senior Marketing Manager with 6+ years of experience optimizing paid and organic digital channels to drive brand awareness, qualified traffic, and conversions across online platforms. Proven ability to develop and execute data-driven strategies, manage budgets, and lead teams to achieve ambitious performance goals. Passionate about the fashion and creative industries, committed to building strong brand presence. Experienced in paid search, paid social, display advertising, email marketing, SEO analytics and reporting, with hands-on proficiency in Google Analytics (and GA4), Adobe Analytics, and campaign optimization through advanced data analysis and segmentation.

Despina Oustria

PPC Manager, Digital Marketer, SEO Expert, +7





Highly motivated and strategic Senior Marketing Manager with 6+ years of experience optimizing paid and organic digital channels to drive brand awareness, qualified traffic, and conversions across online platforms. Proven ability to develop and execute data-driven strategies, manage budgets, and lead teams to achieve ambitious performance goals. Passionate about the fashion and creative industries, committed to building strong brand presence. Experienced in paid search, paid social, display advertising, email marketing, SEO analytics and reporting, with hands-on proficiency in Google Analytics (and GA4), Adobe Analytics, and campaign optimization through advanced data analysis and segmentation.…Highly motivated and strategic Senior Marketing Manager with 6+ years of experience optimizing paid and organic digital channels to drive brand awareness, qualified traffic, and conversions across online platforms. Proven ability to develop and execute data-driven strategies, manage budgets, and lead teams to achieve ambitious performance goals. Passionate about the fashion and creative industries, committed to building strong brand presence. Experienced in paid search, paid social, display advertising, email marketing, SEO analytics and reporting, with hands-on proficiency in Google Analytics (and GA4), Adobe Analytics, and campaign optimization through advanced data analysis and segmentation.

Available to hire

Highly motivated and strategic Senior Marketing Manager with 6+ years of experience optimizing paid and organic digital channels to drive brand awareness, qualified traffic, and conversions across online platforms. Proven ability to develop and execute data-driven strategies, manage budgets, and lead teams to achieve ambitious performance goals.

Passionate about the fashion and creative industries, committed to building strong brand presence. Experienced in paid search, paid social, display advertising, email marketing, SEO analytics and reporting, with hands-on proficiency in Google Analytics (and GA4), Adobe Analytics, and campaign optimization through advanced data analysis and segmentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

French

Intermediate

Work Experience

Senior Marketing Manager at DO L

January 1, 2021 - January 1, 2026

Managed and coached a team of 4 marketing executives, generating £0.45M in leads and further £0.2M in revenue. Controlled a £250k marketing budget across 35 campaigns covering PPC, paid social, and external agencies. Developed and executed comprehensive digital marketing strategies across paid search, social media advertising, and display advertising, delivering a 56% increase in website traffic, 50% growth in direct revenue, and 30% increase in leads year-on-year. Leveraged advanced data analytics to optimize campaigns, achieving a 25% increase in ROAS. Maintained relationships with Product, Sales, and third-party agencies to ensure consistent messaging and brand awareness. Led the team’s seamless transition from Universal Analytics to Google Analytics 4, including delivery of training for 15 people to meet KPIs and reporting requirements. Recognized as recipient of “Performer of the Quarter” award for exceptional performance.

Senior Marketing Manager at Worldwide Business Research

January 1, 2021 - Present

Led end-to-end brand and digital campaigns for international conferences, blending creative storytelling with data-driven strategy to elevate brand experience and audience engagement. Directed cross-platform campaigns (social, paid, web) to position events as must-attend experiences, driving 56% growth in digital engagement. Collaborated with design, content, and production teams to deliver cohesive brand messaging and visually engaging campaigns. Mentored a marketing team of 4 and helped deliver 35 annual projects. Recognised as “Performer of the Quarter” twice for exceptional creativity and campaign impact.

Senior Marketing Manager at Despina O ustria -Lockhart (Employer not specified)

January 1, 2021 - January 1, 2026

Managed and coached a team of 4 marketing executives, generating £0.45M in leads and £0.2M revenue, and controlled a £250k marketing budget across 35 campaigns across PPC, paid social, and external agencies. Developed and executed data-driven digital marketing strategies for paid search, social media advertising, and display advertising, delivering a 56% increase in website traffic. Achieved “best ever” marketing campaign results via targeted messaging segmented by audience, resulting in 50% growth in direct revenue and 30% increase in leads year-on-year. Leveraged advanced data analysis to optimize campaigns, delivering 25% increase in ROAS. Built and maintained ~30 senior stakeholder relationships with Production, Sales, and third-party agencies to ensure consistent messaging and brand awareness. Led team transition from Universal Analytics to Google Analytics, including training for 15 people and ensuring KPI fulfilment and reporting requirements. Recognized as “Performer o

Email Marketing Executive at DO L Desp in a O ustr ia -L ock h art Prin te rp ix

January 1, 2020 - Present

End-to-end responsibility for email marketing across 6 MeC (eCommerce) consumers, orchestrating key inputs including copy, artwork, and data. Executed leading practices for list management and deliverability by segmenting audiences based on demographic and behavioral attributes, resulting in £0.6M sales annually. Managed a team of developers to maintain the website and online promotions, achieving a peak cadence of ~100 updates per year.

Email Marketing Executive at Printerpix

January 1, 2020 - December 31, 2020

Managed the creative lifecycle of email marketing for a consumer eCommerce brand, ensuring campaigns reflected brand tone, visual identity, and storytelling. Partnered with design and development teams to deliver visually rich, high-conversion communications reaching 6M+ consumers and driving £0.6M in annual sales. Balanced creativity with performance metrics to achieve strong engagement while maintaining brand consistency.

Email Marketing Executive at D O L (Company not specified)

January 1, 2020 - Present

End-to-end responsibility for email marketing across 6 MeCommerce consumers, orchestrating all inputs including copy, artwork, and data. Executed best practices for list management and deliverability by segmenting audiences based on demographic and behavioural attributes, resulting in £0.6M sales annually. Managed a team of developers to maintain the website and online promotions, achieving a peak cadence of ~100 updates per year.

Marketing Intern at Maison Assouline

January 1, 2019 - June 30, 2019

Supported brand marketing for a global luxury publisher, collaborating on visual campaigns and experiential activations celebrating art, culture, and design. Co-led a pop-up exhibition at Bonhams Auction House, curating guest experience and event flow that attracted 1,300 visitors in five days. Delivered insights on content performance to refine social media storytelling strategy and boosted engagement by 25%.

Marketing Intern at Maison Assouline

January 1, 2019 - July 31, 2019

Analyzed the brand’s social media campaign performance to refine content marketing strategy, resulting in 25% increase in engagement. Led the organization of a pop-up exhibition at Bonhams Auction House, attracting 1,300 visitors in five days and increasing store footfall by 10%.