Available to hire
I’m a marketing and brand manager with a passion for the intersection of creative content, data-driven CRM, and modern retail. I love telling audience-relevant stories that feel beautiful—and perform measurably in the digital space.
I bridge creative and operational teams with strong communication and emotional intelligence, turning brand goals into executed campaigns across social, e-commerce, POS activations, and automated CRM journeys.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
French
Fluent
English
Advanced
German
Advanced
Spanish; Castilian
Beginner
Work Experience
Assistant Brand Manager & Marketing at Verfora SA
January 1, 2025 - January 1, 2026Operational management of marketing plans, including stock monitoring, purchase orders, and logistics coordination for promotional materials. Supported brand visibility in-store and digitally through POS materials, posters, product sheets, and giveaways, in collaboration with graphic designers and digital agencies. Managed product data via ERP/PIM systems and supported partner e-commerce integrations. Contributed to product launches (sales arguments, presentations, training videos) and organized events (pharmacist trainings, seminars, field activations). Conducted competitive analysis to inform recommendations on products, communication, and pricing. Onboarded and trained an intern and ensured continuity during a managerial transition through daily coordination with Sales, Supply Chain, Regulatory, and Quality teams.
Auxiliary Scientific Technician (civil service) at MEG — Genève
November 1, 2022 - December 1, 2023Provided logistical and technical support for relocating museum collection storage facilities and assisted with installing unpacked artworks. Worked with the Asia, America, and Oceania collections.
E-CRM Marketing Assistant at Bongénie Grieder
January 1, 2022 - August 1, 2022Designed and developed innovative newsletter templates and monitored performance using Salesforce Marketing Cloud. Automated email campaigns and implemented dynamic content. Coordinated email and Wallet campaigns (Captain Wallet). Analyzed and reported on digital partnerships and marketing performance, managed an editorial calendar in Asana, and performed competitive monitoring for continuous optimization.
Junior Digital Marketing & Communication Strategy Consultant at ZNC Consulting
December 1, 2020 - June 1, 2021Created engaging social media and newsletter content. Developed visual identity assets such as logos, brand guidelines, and marketing materials. Managed Facebook Ads campaigns, optimized customer database strategy, and tracked marketing performance. Supported project management for new service development and produced video/multimedia content including editing.
Education
Executive Master's Degree in Luxury Marketing at CREAINSCEE, Geneva
January 1, 2020 - January 1, 2022Bachelor's Degree in Tourism & Management at HEs-SO Valais, Sierre
January 1, 2017 - January 1, 2020Executive Master's Degree in Luxury Marketing at CREAINSSEE
January 1, 2020 - January 1, 2022Bachelor's Degree in Tourism & Management at HES-SO Valais
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Retail, Healthcare, Media & Entertainment, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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