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Lauren Hanson is a performance marketing executive with 6 years’ experience across paid social, content, SEO and B2B strategy, with a creative eye for what drives engagement. She leads end-to-end campaigns across Meta, Google and TikTok, using structured creative testing and performance data to drive measurable growth. She has grown Meta-generated revenue from £8k to £44k in six months, built repeatable testing frameworks, and turns weekly performance reporting into clear recommendations for stakeholders. Her background spans campaign development, creative briefing, analysis, and reporting across PPC, SEO, social and email.…Lauren Hanson is a performance marketing executive with 6 years’ experience across paid social, content, SEO and B2B strategy, with a creative eye for what drives engagement. She leads end-to-end campaigns across Meta, Google and TikTok, using structured creative testing and performance data to drive measurable growth. She has grown Meta-generated revenue from £8k to £44k in six months, built repeatable testing frameworks, and turns weekly performance reporting into clear recommendations for stakeholders. Her background spans campaign development, creative briefing, analysis, and reporting across PPC, SEO, social and email.

Lauren Hanson

Digital Marketer, Performance Marketer, SEO Expert, +2

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Lauren Hanson is a performance marketing executive with 6 years’ experience across paid social, content, SEO and B2B strategy, with a creative eye for what drives engagement. She leads end-to-end campaigns across Meta, Google and TikTok, using structured creative testing and performance data to drive measurable growth. She has grown Meta-generated revenue from £8k to £44k in six months, built repeatable testing frameworks, and turns weekly performance reporting into clear recommendations for stakeholders. Her background spans campaign development, creative briefing, analysis, and reporting across PPC, SEO, social and email.…Lauren Hanson is a performance marketing executive with 6 years’ experience across paid social, content, SEO and B2B strategy, with a creative eye for what drives engagement. She leads end-to-end campaigns across Meta, Google and TikTok, using structured creative testing and performance data to drive measurable growth. She has grown Meta-generated revenue from £8k to £44k in six months, built repeatable testing frameworks, and turns weekly performance reporting into clear recommendations for stakeholders. Her background spans campaign development, creative briefing, analysis, and reporting across PPC, SEO, social and email.

Available to hire

Lauren Hanson is a performance marketing executive with 6 years’ experience across paid social, content, SEO and B2B strategy, with a creative eye for what drives engagement. She leads end-to-end campaigns across Meta, Google and TikTok, using structured creative testing and performance data to drive measurable growth.

She has grown Meta-generated revenue from £8k to £44k in six months, built repeatable testing frameworks, and turns weekly performance reporting into clear recommendations for stakeholders. Her background spans campaign development, creative briefing, analysis, and reporting across PPC, SEO, social and email.

Skills

Language

Work Experience

Performance Marketing Executive at SportsShoes.com

February 1, 2025 - January 1, 2026

Led end-to-end paid social strategy across Meta, Google and TikTok. Managed campaign development including briefs, positioning and messaging, balancing conversion goals with brand awareness. Grew Meta-generated revenue from £8k to £44k in 6 months through structured, repeatable creative testing. Handled paid social content strategy, campaign reporting and analysis, and worked within a structured testing framework to explain drivers of results.

Senior Marketing Executive at SmartSearch

January 1, 2021 - January 1, 2025

Supported the Head of Marketing to hit 100% of lead targets across PPC, SEO, email, events, social and PR. Delivered a 9-month website redesign and migration (600+ pages) applying SEO best practices and consistent standards to improve UX and conversion, driving a 24% increase in traffic. Evaluated AI tools for safety and suitability (e.g., rival flow/frase-style tools) to accelerate delivery without compromising SEO/SEO performance. Produced written and visual content across web, social, blogs and brochures, and monitored performance using GA4, HubSpot, Ahrefs and Google Ads to provide regular reports and data-led recommendations.

Graduate Digital Marketing & Product Trader at Buy It Direct

January 1, 2020 - January 1, 2021

Executed day-to-day social media posting and scheduling using Monday.com/Later. Grew social followers by 6% in 3 months. Built creative UGC and influencer content briefs and worked with buyers to identify best-performing products for sampling and influencer campaigns. Supported SEO as part of the role using tools including Ahrefs and Google Search Console alongside PPC and SEO teams to improve product visibility.