Available to hire
Performance marketing and growth professional with 13 years of combined sales, customer support, digital marketing, project management, and consulting experience, including 9+ years in paid and organic marketing. Full-funnel operator across Google Ads, Meta Ads, paid social, SEO/AEO, lead generation, e-commerce, CRO, analytics, and creative/UGC systems.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Marketing & Growth Consultant (Independent) | The Media Global at The Media Global
August 1, 2025 - PresentAdvises and executes paid + organic growth for D2C/e-commerce/international brands: positioning, funnel diagnosis, full-funnel execution. Runs Google Ads/Meta Ads, SEO/AEO, CRO, and analytics setup using GA4/GTM/Looker Studio. Serves as embedded growth/marketing lead for contract engagements and supports B2B market development work (genomics/diagnostics-related growth). Founded practitioner-led growth consulting venture focused on AI Growth Operating Systems, growth audits, revenue intelligence, retention, automation and performance marketing. Built and shipped Essentialsify (AI tools platform) and founder operating stack tools.
Marketing & Growth Consultant (Independent) at The Media Global
August 1, 2025 - PresentAdvises and executes paid + organic growth for D2C, e-commerce and international brands. Runs Google Ads and Meta Ads, SEO/AEO, CRO and analytics setup using GA4, Google Tag Manager and Looker Studio. Works as an embedded growth/marketing lead on contract engagements and supports B2B market development work. Founded the practitioner-led growth consulting venture focused on AI Growth Operating Systems, growth audits, revenue intelligence and performance marketing.
Digital, Social & Paid Media / Project Manager at Acro Engineering Company
January 1, 2023 - August 1, 2025Managed paid + organic marketing for hardware, gaming and PC-peripheral brands including NVIDIA, Corsair, DeepCool, XPG and others. Owned KPI tracking, media plans, reporting and budget decks for brand-assigned campaigns. Handled Google Ads across multiple formats (Search/Display/Shopping/PMax) and ran paid social campaigns for awareness, engagement, leads and D2C sales. Led product marketing efforts across 20+ Ant Esports products from prototype to launch and coordinated cross-functional delivery across group companies.
Department Manager - Digital Marketing & Social Media at FabCafe Pvt Ltd (Fabindia initiative)
January 1, 2022 - January 1, 2023Owned digital marketing for cafe and fine-dine restaurant chains under a Fabindia initiative, including Meta campaigns and analytics coordination. Managed large-scale influencer marketing and celebrity collaborations (80+ referenced). Ran Amazon sales for in-house snack products and supported on-site decor plus photography/video for digital content. Led a team of 4 and reported to brand manager while working with top management across pan-India operations.
Department Manager - Digital Marketing & Social Media at FabCafe Pvt Ltd (a Fabindia initiative)
January 1, 2022 - January 1, 2023Owned digital marketing for cafe and fine-dine restaurant chains under Fabindia initiative. Managed Meta campaigns, analytics and coordination for print/media. Ran large-scale influencer marketing with celebrity collaborations and handled on-site decor, photography and video shoots for digital content. Led a team of 4 and reported to the brand manager while supporting pan-India operations.
Digital Marketing Lead / Assistant Manager at Pragmatic Educational Society / International Institute of Security Studies
January 1, 2021 - January 1, 2022Led lead generation, website management, paid campaigns and social/video strategy for cybersecurity education and training initiatives. Owned full budget and student acquisition funnel performance, maintaining strong ROAS over time. Delivered digital marketing training to students and supported cybersecurity education positioning related to EC-Council, NSDC and Skill India ecosystems.
Lead Generation Executive at Zed-Axis Technologies
January 1, 2020 - PresentRan organic B2B lead generation for enterprise software/SAP-related solutions and large organizations. Built prospect exposure across enterprise workflows, SAP concepts, prospecting and large-account communication.
Digital Marketing Manager at 24x7 Internet Technologies (24XITPL)
January 1, 2020 - January 1, 2021Managed 8+ clients across sectors and led a team of 4–8 (design, web development, content, video editing). Supported agency client acquisition and owned client communication, lead generation, and multi-account campaign execution. Built and optimized Google Ads and Meta Ads campaigns and conversion assets (websites/landing pages/content systems). Executed SEO and content activities including guest posts and backlinks.
SEO Executive / Digital Marketing Executive at CubexSoft Technologies
January 1, 2018 - January 1, 2020Executed end-to-end SEO across on-page and off-page optimization including keyword research, backlinks, interlinking, schema, blog writing and CMS website creation. Worked across software/product brands and supported international selling via directory submissions and email-migration ecosystem understanding (PST/OST and related formats). Built SEO knowledge around DA/PA, technical SEO and content publishing quality.
Social Media Intern at Ant-PC / Acro Engineering Company
January 1, 2017 - January 1, 2018Managed social media posting and content execution aligned to brand voice, including text posts, images and videos. Handled early digital marketing responsibilities and supported budget handling and ROI fundamentals.
Chat Support Executive at Tech Guys
January 1, 2015 - January 1, 2017Resolved user queries through chat support, maintained daily query/escalation records and supported feature rollout operations. Improved professional English communication and digital service operations exposure.
Fashion Consultant / Sales Executive at Wills Lifestyle (ITC), John Players, Puma
January 1, 2013 - January 1, 2015Provided customer styling recommendations, product selection and in-store purchase support in fashion retail. Built foundational skills in upselling, customer insights, pressure handling, inventory awareness and retail conversion behavior.
Education
Bachelor of Arts - History, Political Science & Economics at Delhi University
January 1, 2013 - January 1, 2016Diploma in Digital Marketing & Strategy (Certified Digital Marketer) at Delhi School of Digital Marketing / DIDM
January 1, 2017 - August 27, 2026Master's in Economics at Not specified
January 11, 2030 - August 27, 2026Bachelor of Arts - History, Political Science & Economics at Delhi University
January 1, 2013 - January 1, 2016Diploma in Digital Marketing & Strategy / Certified Digital Marketer at Delhi School of Digital Marketing (DIDM)
January 1, 2017 - August 27, 2026Qualifications
Master's in Economics (currently pursuing)
January 11, 2030 - August 27, 2026Google Ads Certification
January 11, 2030 - August 27, 2026Meta (Facebook) Ads Blueprint Certification
January 11, 2030 - August 27, 2026AI-Driven Content Mastery for Marketers (course)
January 11, 2030 - August 27, 2026AI-Enhanced Growth Marketing (course)
January 11, 2030 - August 27, 2026Udemy online classes (general)
January 1, 2016 - August 27, 2026Google Ads Certification
January 11, 2030 - August 27, 2026Meta (Facebook) Ads Blueprint Certification
January 11, 2030 - August 27, 2026AI-Driven Content Mastery for Marketers
January 11, 2030 - August 27, 2026AI-Enhanced Growth Marketing
January 11, 2030 - August 27, 2026Industry Experience
Computers & Electronics, Education, Government, Gaming, Retail, Software & Internet, Consumer Goods, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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