Copywriter and email marketer with 3+ years of experience crafting persuasive content for coaches, course creators, and financial brands. I translate complex ideas into clear, audience-focused messaging that increases engagement and drives conversions. I research target audiences, build content strategies, and produce high-quality sales and marketing copy (emails, blogs, and web copy) under tight deadlines—while collaborating closely with subject-matter experts to ensure accuracy, brand alignment, and results.

Blessing Benjamin

Copywriter and email marketer with 3+ years of experience crafting persuasive content for coaches, course creators, and financial brands. I translate complex ideas into clear, audience-focused messaging that increases engagement and drives conversions. I research target audiences, build content strategies, and produce high-quality sales and marketing copy (emails, blogs, and web copy) under tight deadlines—while collaborating closely with subject-matter experts to ensure accuracy, brand alignment, and results.

Available to hire

Copywriter and email marketer with 3+ years of experience crafting persuasive content for coaches, course creators, and financial brands. I translate complex ideas into clear, audience-focused messaging that increases engagement and drives conversions.

I research target audiences, build content strategies, and produce high-quality sales and marketing copy (emails, blogs, and web copy) under tight deadlines—while collaborating closely with subject-matter experts to ensure accuracy, brand alignment, and results.

See more

Work Experience

Copy writer at Werkberry
August 1, 2023 - August 1, 2025
Developed and executed content for financial products, including investment services, insurance plans, and retirement solutions. Wrote engaging blog posts, email campaigns, social media updates, and web copy that contributed to a 25% increase in lead generation and a 15% boost in conversion rates. Collaborated with financial analysts and product managers to translate complex financial concepts into clear, accessible content for diverse audiences. Conducted market research and competitive analysis to guide content strategy and identify audience engagement opportunities. Edited and proofread content to ensure clarity, accuracy, and compliance with brand guidelines and regulatory requirements. Key achievements include increasing website traffic by 30% via strategic SEO content and targeted campaigns, and improving user engagement metrics by 20% through a content strategy overhaul.
Content writer at Kakadu Plum
November 1, 2022 - December 1, 2023
Created persuasive marketing copy for course creators and online educators, including sales pages, email sequences, and promotional materials. Worked with clients to understand target audiences, define key messages, and develop content strategies that drive course enrollments and customer satisfaction. Designed and implemented content plans for webinars, eBooks, and online courses, achieving a 40% increase in course sign-ups. Key achievements include building a sales funnel strategy that resulted in a 35% increase in course registrations and strengthening client relationships to drive a 50% increase in repeat business.
Copy writer at Kagban
April 1, 2020 - February 1, 2021
Supported the creation of marketing materials for financial services, including brochures, ads, and social media content. Assisted senior copywriters by conducting research, drafting initial content, and editing for clarity and effectiveness. Contributed ideas during brainstorming sessions and content strategy meetings. Key achievements include supporting a marketing campaign that generated a 10% increase in client acquisition and being recognized for attention to detail and creativity aligned with brand voice and objectives.

Education

Bachelor of Science in Mass Communication at National Open University, Nigeria
January 11, 2030 - April 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Media & Entertainment, Professional Services