I’m a social media and community management professional with 10+ years of experience building brand presence from the ground up through hands-on content creation, organic channel growth, and community engagement. I focus on making strategies that feel human—using clear visual storytelling, consistent posting, and real audience interaction—while keeping performance measurable with analytics and reporting. I’ve led digital marketing and brand direction across multi-channel setups, partnering with stakeholders and clients to manage content calendars, KPIs, and campaign execution (including SEO/SEM/email). I’m comfortable running the full loop independently—from planning and publishing to performance analysis—and I also support small business clients with end-to-end Instagram launch packages and ongoing community management.

Jenya Jilina

I’m a social media and community management professional with 10+ years of experience building brand presence from the ground up through hands-on content creation, organic channel growth, and community engagement. I focus on making strategies that feel human—using clear visual storytelling, consistent posting, and real audience interaction—while keeping performance measurable with analytics and reporting. I’ve led digital marketing and brand direction across multi-channel setups, partnering with stakeholders and clients to manage content calendars, KPIs, and campaign execution (including SEO/SEM/email). I’m comfortable running the full loop independently—from planning and publishing to performance analysis—and I also support small business clients with end-to-end Instagram launch packages and ongoing community management.

Available to hire

I’m a social media and community management professional with 10+ years of experience building brand presence from the ground up through hands-on content creation, organic channel growth, and community engagement. I focus on making strategies that feel human—using clear visual storytelling, consistent posting, and real audience interaction—while keeping performance measurable with analytics and reporting.

I’ve led digital marketing and brand direction across multi-channel setups, partnering with stakeholders and clients to manage content calendars, KPIs, and campaign execution (including SEO/SEM/email). I’m comfortable running the full loop independently—from planning and publishing to performance analysis—and I also support small business clients with end-to-end Instagram launch packages and ongoing community management.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
Russian
Fluent
English
Advanced
German
Intermediate

Work Experience

Co-Founder at L’Atelier du Petit Gilet
January 1, 2026 - Present
Built the brand identity and social/digital presence for a new venture, covering concept, content development, and channel setup from launch planning through the establishment of ongoing digital presence.
Community Manager at Freelance
January 1, 2026 - Present
Run end-to-end community management for small business clients, including Instagram profile setup, content strategy, visual identity support, content calendar planning, publishing, community engagement, and lightweight reporting tailored to each client’s size and budget.
Co-Founder at L'Atelier du Petit Gilet (brand launch)
January 1, 2026 - Present
Built the brand identity and digital presence for the launch of a new venture.
Co-fondatrice at L'Atelier du Petit Gilet
January 1, 2026 - Present
Construction de l'identité de marque et de la présence digitale pour le lancement d'une nouvelle activité.
Digital Marketing Coordinator at PrivatConcept SA
January 1, 2023 - Present
Steered digital marketing for premium projects including websites, social media, and visual content.
Head of Brand & Digital Marketing at Twelo
January 1, 2023 - Present
Led brand direction and ran all of the group's digital platforms and social channels.
COO | Head of Brand & Digital Marketing at Twelco
January 1, 2023 - Present
Owns GA4-based reporting and KPI monitoring across group digital and B2B channels, and coordinates media buy execution. Provides executive leadership across R&D and sales/field operations, aligning growth initiatives with company strategy and capacity.
Pilote du marketing digital at Coordination Marketing Digital PrivatConcept SA
January 1, 2023 - Present
Pilotage du marketing digital (sites web, réseaux sociaux, contenus visuels) pour des projets haut de gamme.
COO | Responsable Marque & Marketing Digital at Twelco
January 1, 2023 - Present
Direction de la marque et pilotage de l'ensemble des plateformes digitales et réseaux sociaux du groupe.
Digital Marketing, Marketing Development & Growth Manager at Alchem Life Europe
January 1, 2019 - January 1, 2021
Directed organic and social content strategy for an international healthcare brand; managed a 10-person team. Grew engagement via content and organic channels, improving website engagement and conversions, and produced newsletter/CRM content using Mailchimp to increase subscribers and resend performance.
Head of Digital Marketing & Growth at Alchem Life Europe
January 1, 2019 - January 1, 2021
Integrated multichannel campaigns (SEO, SEM, email, social) and led go-to-market brand strategy for an international health player.
Head of Digital Marketing & Growth at AlchemLife Europe
January 1, 2019 - January 1, 2021
Led a 10-person marketing team and directed an agency partner (Plug Media). Owned an annual marketing budget of £80K across digital, PR, and trade marketing. Turned around the Amazon channel (sales +549.7%, sessions +200% YoY from 2019 to 2020) without Amazon ad spend via listing and content optimization. Improved website traffic (+17%) via programmatic display (Amazon DSP + open DSP) and increased conversion rate (0.36% to 0.43%), with sessions +54% and users +66% MoM (GA/GSC). Secured 77 press placements in national UK media and led national account negotiations with major retailers (e.g., Boots, Lloyds Pharmacy, Holland & Barrett), delivering 300+ store listings each. Directed a B2B field team (8 reps, 2,330 accounts) with orders +60% MoM and grew CRM/email performance via Mailchimp (131 new subscribers in 2 months; 27%+ resend open rate).
Responsable Marketing Digital & Croissance at AlchemLife Europe
January 1, 2019 - January 1, 2021
Conception et exécution de campagnes intégrées multicanal (SEO, SEM, email, réseaux sociaux) et stratégie go-to-market pour un acteur international de la santé.
Coordination de projets — Conformité & opérations at Dover Corporation
January 1, 2018 - January 1, 2018
Coordination de projets orientés conformité et opérations.
Coordination de projets — Business Développement at ALI&CO SA (Marc-André Cartier, chocolatier)
January 1, 2016 - January 1, 2017
Coordination de projets liés au business développement (chocolatier).
Marketing, PR & Business Development at Alchem Life Europe
January 1, 2014 - December 31, 2014
Managed digital marketing channels and website content; handled press relations and promotional campaigns.
Coordination de projets — Business Operations at DG Investment Holding
January 1, 2014 - January 1, 2016
Coordination de projets orientés business operations.
Marketing, RP & Développement Commercial at Antidot Drink
January 1, 2014 - January 1, 2014
Gestion des canaux de marketing digital et du contenu web ; relations presse et campagnes promotionnelles.
Marketing & Business Development at InterSoccer
January 1, 2013 - December 31, 2013
Deployed social, SEO, and email content campaigns and used CRM analytics to optimize community engagement and acquisition.
Marketing & Développement Commercial at InterSoccer
January 1, 2013 - January 1, 2013
Déploiement de campagnes de marketing digital (SEO, email, réseaux sociaux, web) et partenariats B2B.
Co-Founder at Meeting Point Bar & Snack
January 1, 2012 - January 1, 2013
Co-founded and built brand identity, social presence, and a community-driven acquisition strategy for a new concept.
Co-founder, Brand & Acquisition Strategy at Meeting Point Bar & Snack
January 1, 2012 - December 31, 2013
Co-founded the business and led brand development and customer acquisition strategy.

Education

Bachelor of Science in International Hospitali ty Management at École Hôtelière de Lausanne
January 1, 2010 - January 1, 2014
Bachelor, Management at École hôtelière de Lausanne
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods, Education