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Dynamic entrepreneur and marketing strategist with 12+ years of experience in content marketing, social media management, Amazon brand management, and e-commerce strategy. I’ve worked with nationally recognized brands on Amazon Seller/Vendor accounts, social media growth, and digital marketing, and I’m passionate about helping businesses build an effective online presence. I’m the founder of Anyway Socks, a mission-driven e-commerce brand supporting domestic abuse survivors through donations to organizations and shelters. I also previously led Rasmic, a full-service digital marketing and Amazon management agency, where I managed listings, campaigns, and end-to-end e-commerce operations across multiple product categories.…Dynamic entrepreneur and marketing strategist with 12+ years of experience in content marketing, social media management, Amazon brand management, and e-commerce strategy. I’ve worked with nationally recognized brands on Amazon Seller/Vendor accounts, social media growth, and digital marketing, and I’m passionate about helping businesses build an effective online presence. I’m the founder of Anyway Socks, a mission-driven e-commerce brand supporting domestic abuse survivors through donations to organizations and shelters. I also previously led Rasmic, a full-service digital marketing and Amazon management agency, where I managed listings, campaigns, and end-to-end e-commerce operations across multiple product categories.

Jennifer Adair Higgins

Programmer, Web Developer, Digital Marketer, +2

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Dynamic entrepreneur and marketing strategist with 12+ years of experience in content marketing, social media management, Amazon brand management, and e-commerce strategy. I’ve worked with nationally recognized brands on Amazon Seller/Vendor accounts, social media growth, and digital marketing, and I’m passionate about helping businesses build an effective online presence. I’m the founder of Anyway Socks, a mission-driven e-commerce brand supporting domestic abuse survivors through donations to organizations and shelters. I also previously led Rasmic, a full-service digital marketing and Amazon management agency, where I managed listings, campaigns, and end-to-end e-commerce operations across multiple product categories.…Dynamic entrepreneur and marketing strategist with 12+ years of experience in content marketing, social media management, Amazon brand management, and e-commerce strategy. I’ve worked with nationally recognized brands on Amazon Seller/Vendor accounts, social media growth, and digital marketing, and I’m passionate about helping businesses build an effective online presence. I’m the founder of Anyway Socks, a mission-driven e-commerce brand supporting domestic abuse survivors through donations to organizations and shelters. I also previously led Rasmic, a full-service digital marketing and Amazon management agency, where I managed listings, campaigns, and end-to-end e-commerce operations across multiple product categories.

Available to hire

Dynamic entrepreneur and marketing strategist with 12+ years of experience in content marketing, social media management, Amazon brand management, and e-commerce strategy. I’ve worked with nationally recognized brands on Amazon Seller/Vendor accounts, social media growth, and digital marketing, and I’m passionate about helping businesses build an effective online presence.

I’m the founder of Anyway Socks, a mission-driven e-commerce brand supporting domestic abuse survivors through donations to organizations and shelters. I also previously led Rasmic, a full-service digital marketing and Amazon management agency, where I managed listings, campaigns, and end-to-end e-commerce operations across multiple product categories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder & CEO at Anyway Socks

March 1, 2021 - Present

Founded and scaled a mission-driven e-commerce sock brand that donates 10%+ of revenue to domestic abuse organizations and shelters. Built and manage a full Shopify store including SEO optimization, product/collection structure, and conversion rate optimization. Developed brand identity and marketing strategy targeting women 25–45 and gift buyers nationwide. Manage social media and email marketing, direct product photography, and oversee content creation. Created and launched a gift finder quiz and interactive tools to increase on-site engagement and conversion. Established retail presence and partnerships with local domestic abuse organizations, and developed wholesale strategy for boutiques, gift shops, and corporate gifting clients.

CEO at Rasmic

April 1, 2012 - August 1, 2024

Founded and led a full-service digital marketing and Amazon management agency for 12+ years serving nationally recognized brands. Created and managed Amazon Seller and Vendor Central accounts and product listings, driving sales growth across multiple clients. Developed and executed social media and Amazon review campaigns, including a program that helped prevent a major toy company’s Amazon seller account from suspension. Redesigned packaging for a national food brand and built their Shopify site from scratch, including fulfillment management. Managed end-to-end Amazon prep, inventory, and shipments for multiple product categories, and supported local entrepreneurs with social media strategy, content marketing, and digital advertising.

SAS / UNIX Programmer at Acxiom

January 1, 2000 - January 1, 2003

Learned SAS and UNIX programming from the ground up and began teaching both languages to new hires within one month. Created a comprehensive training curriculum for SAS and UNIX used company-wide for onboarding technical staff. Identified and corrected critical auditing errors in suppression files, saving the company millions of dollars in potential fines.