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I bring one goal to every account: marketing that produces revenue. Not impressions, not engagement, and not a dashboard that looks busy—actual P&L impact with clear attribution from spend to results. I audit first to find where the money is leaking (tracking, funnel, offer, positioning, conversion), then rebuild what pays back fastest. I take ownership of the entire marketing function end to end—strategy, execution, attribution, and team structure—using AI tools to move faster on internal systems, automation, and creative production. With senior leadership without the senior salary, I design the funnel, fix tracking governance, build conversion systems, and deliver growth you can defend in reporting.…I bring one goal to every account: marketing that produces revenue. Not impressions, not engagement, and not a dashboard that looks busy—actual P&L impact with clear attribution from spend to results. I audit first to find where the money is leaking (tracking, funnel, offer, positioning, conversion), then rebuild what pays back fastest. I take ownership of the entire marketing function end to end—strategy, execution, attribution, and team structure—using AI tools to move faster on internal systems, automation, and creative production. With senior leadership without the senior salary, I design the funnel, fix tracking governance, build conversion systems, and deliver growth you can defend in reporting.

Jay Flores

Fractional CMO, Marketing Strategist, Marketing Consultant, +2

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I bring one goal to every account: marketing that produces revenue. Not impressions, not engagement, and not a dashboard that looks busy—actual P&L impact with clear attribution from spend to results. I audit first to find where the money is leaking (tracking, funnel, offer, positioning, conversion), then rebuild what pays back fastest. I take ownership of the entire marketing function end to end—strategy, execution, attribution, and team structure—using AI tools to move faster on internal systems, automation, and creative production. With senior leadership without the senior salary, I design the funnel, fix tracking governance, build conversion systems, and deliver growth you can defend in reporting.…I bring one goal to every account: marketing that produces revenue. Not impressions, not engagement, and not a dashboard that looks busy—actual P&L impact with clear attribution from spend to results. I audit first to find where the money is leaking (tracking, funnel, offer, positioning, conversion), then rebuild what pays back fastest. I take ownership of the entire marketing function end to end—strategy, execution, attribution, and team structure—using AI tools to move faster on internal systems, automation, and creative production. With senior leadership without the senior salary, I design the funnel, fix tracking governance, build conversion systems, and deliver growth you can defend in reporting.

Available to hire

I bring one goal to every account: marketing that produces revenue. Not impressions, not engagement, and not a dashboard that looks busy—actual P&L impact with clear attribution from spend to results. I audit first to find where the money is leaking (tracking, funnel, offer, positioning, conversion), then rebuild what pays back fastest.

I take ownership of the entire marketing function end to end—strategy, execution, attribution, and team structure—using AI tools to move faster on internal systems, automation, and creative production. With senior leadership without the senior salary, I design the funnel, fix tracking governance, build conversion systems, and deliver growth you can defend in reporting.

Skills

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Expert

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Work Experience

Co-Founder and Chief Marketing Officer at Casa de Flores · Artisan Dessert Brand

January 1, 2025 - Present

Built the brand from zero with full ownership of brand creation, art direction, paid acquisition, partnerships and distribution on a live P&L. Owned strategy through execution: positioned the brand, built funnels and performance campaigns, and produced creative output using AI image/video generation to reduce production cost and turnaround time. Managed attribution using tracking governance aligned to revenue outcomes rather than vanity metrics.

Co-Founder and Chief Marketing Officer at The Digital Blueprint

January 1, 2025 - Present

Senior-only embedded marketing practice serving founders and CEOs across real estate, F&B, healthcare, retail and e-commerce. Own positioning, offer design, funnel architecture, paid media execution, creative direction, attribution and reporting. Built from zero on multiple accounts, including brand foundations, tracking governance (UTMs, GA4, Meta Pixel/CAPI alignment), and lead routing/automation. Uses AI (Claude Code/Codex, generative image/video) to produce creative and accelerate internal tooling and tracking/automation workflows. Delivered performance improvements across lead generation and conversion, with direct accountability for margin, CAC and contribution profit on managed budgets spanning paid media, events and team hiring.

Head of Marketing and Digital Strategy at Nexus Properties and Nexus Living

January 1, 2024 - Present

Built the digital function from the ground up for a real estate and property management group. Owned strategy, channel planning and execution for the group’s online acquisition and lead generation needs with a monthly budget, including digital funnel setup and performance reporting.

Head of Marketing and Digital Strategy at EuroCoffee · Lavazza UAE

January 1, 2024 - Present

Led marketing and digital strategy for the UAE’s largest Lavazza distributor and leading office coffee provider across B2B, HORECA and consumer retail. Owned performance and channel strategy with a monthly media budget and directed campaign and funnel improvements aligned to lead and sales outcomes across multiple business segments.

Head of Marketing and Interim Marketing Director at First Class Group

January 1, 2024 - January 1, 2025

Full marketing ownership across four brands (property management/investments and founder-led personal brands). Directed commercial strategy, positioning, delivery and retention/pricing structure with leadership over a team of six in-house and four external specialists. Built an audit/diagnostic framework before launching campaigns (brand foundations, offer integrity and tracking fixed prior to spend). Maintained lead costs 70% below Dubai market average on Meta and LinkedIn; scaled a managed property portfolio from 119 to 422 properties in eight months via repositioning and rebuild of lead generation plus conversion-optimised funnels. Implemented attribution using Shopify last-click UTMs as the source of truth, and owned contribution profit and blended CAC. Also created brand identity end to end (naming, messaging, visuals and social/campaign creative) and launched new investment brand from positioning and website through performance campaigns including UTM and automation frameworks fo

Digital Marketing Consultant at MSAR Alahlam Parties & Events Filming

January 1, 2022 - December 31, 2022

Provided digital marketing consultation with a focus on improving lead conversion. Delivered measurable conversion uplift (+50% conversions) and supported campaign execution within a defined monthly budget.

Digital Marketing Manager at NOVVI Properties · 365 Group of Companies

January 1, 2022 - January 1, 2024

Owned global digital strategy across social, search, email and web for an international property developer. Managed a large digital budget and delivered multi-channel acquisition and conversion improvements via website/digital funnel optimisation, campaign planning, and performance reporting.

Head of Marketing and Digital Strategy at Creative 1 Media

January 1, 2021 - January 1, 2022

Led marketing and digital strategy for a media business in Armenia, managing campaigns and digital operations with responsibility for performance and channel strategy.

Head of Digital Marketing and Operations at Asia-Win Food Corp

January 1, 2015 - January 1, 2018

Managed digital marketing and operational execution for a food corporation, driving online presence and lead/customer acquisition initiatives across relevant channels.

Digital Marketing Specialist at Al Santo Wines & Deli

January 1, 2008 - January 1, 2013

Specialist role supporting digital marketing activities for a wines and deli business, contributing to campaign execution and digital operations.

Digital Marketing Manager at Ardeur De France

January 1, 2008 - January 1, 2013

Managed digital marketing and day-to-day execution for a French-related brand, overseeing online marketing activities, campaigns and performance management.