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I’m a digital marketing specialist with 3+ years of hands-on experience in fashion and e-commerce—building content strategies, managing social channels, and running both paid and organic campaigns across Instagram, Facebook, TikTok, and Pinterest. I create brand-consistent, fashion-and-lifestyle tailored content, and I translate analytics into next-step optimization rather than reporting numbers. I’ve managed multiple client accounts remotely with strong independence and on-time delivery. I also enjoy building communities around distinct brand aesthetics, collaborating cross-functionally with creative teams, and improving acquisition and retention through data-led testing across email, SEO content, and Google/Meta ads.…I’m a digital marketing specialist with 3+ years of hands-on experience in fashion and e-commerce—building content strategies, managing social channels, and running both paid and organic campaigns across Instagram, Facebook, TikTok, and Pinterest. I create brand-consistent, fashion-and-lifestyle tailored content, and I translate analytics into next-step optimization rather than reporting numbers. I’ve managed multiple client accounts remotely with strong independence and on-time delivery. I also enjoy building communities around distinct brand aesthetics, collaborating cross-functionally with creative teams, and improving acquisition and retention through data-led testing across email, SEO content, and Google/Meta ads.

Salau Olamide

Digital Marketer, Social Media Manager, Performance Marketer, +2

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I’m a digital marketing specialist with 3+ years of hands-on experience in fashion and e-commerce—building content strategies, managing social channels, and running both paid and organic campaigns across Instagram, Facebook, TikTok, and Pinterest. I create brand-consistent, fashion-and-lifestyle tailored content, and I translate analytics into next-step optimization rather than reporting numbers. I’ve managed multiple client accounts remotely with strong independence and on-time delivery. I also enjoy building communities around distinct brand aesthetics, collaborating cross-functionally with creative teams, and improving acquisition and retention through data-led testing across email, SEO content, and Google/Meta ads.…I’m a digital marketing specialist with 3+ years of hands-on experience in fashion and e-commerce—building content strategies, managing social channels, and running both paid and organic campaigns across Instagram, Facebook, TikTok, and Pinterest. I create brand-consistent, fashion-and-lifestyle tailored content, and I translate analytics into next-step optimization rather than reporting numbers. I’ve managed multiple client accounts remotely with strong independence and on-time delivery. I also enjoy building communities around distinct brand aesthetics, collaborating cross-functionally with creative teams, and improving acquisition and retention through data-led testing across email, SEO content, and Google/Meta ads.

Available to hire

I’m a digital marketing specialist with 3+ years of hands-on experience in fashion and e-commerce—building content strategies, managing social channels, and running both paid and organic campaigns across Instagram, Facebook, TikTok, and Pinterest. I create brand-consistent, fashion-and-lifestyle tailored content, and I translate analytics into next-step optimization rather than reporting numbers.

I’ve managed multiple client accounts remotely with strong independence and on-time delivery. I also enjoy building communities around distinct brand aesthetics, collaborating cross-functionally with creative teams, and improving acquisition and retention through data-led testing across email, SEO content, and Google/Meta ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Growth & Content Marketing Manager at Brandingmag (Global B2B Publishing Platform)

January 1, 2025 - Present

Owned content and audience communication for a global publication, coordinating organic content, email, and social distribution to maintain a consistent brand voice. Designed and ran a content calendar system to scale publishing output from 8 to 17 articles per quarter without adding headcount. Redesign the subscriber sign-up journey and grew the audience base by 38% in 6 months through content upgrades and lead capture improvements.

Growth & SEO Strategist at Digimara Digital Agency

January 1, 2025 - December 31, 2025

Wrote pillar content that lifted organic click-through rate by 62% within 30 days, becoming the site’s top-performing page. Mapped content and email messaging to buyer journey stages, increasing average time-on-site by 34% and email sign-ups by 41%. Diagnosed content and messaging gaps across a portfolio of client accounts and delivered re-approval plans that clients could immediately act on.

Growth & Retention Marketing Manager at Czar Luxe Fashion Home

January 1, 2025 - Present

Owned brand-consistent life-cycle communication and content across email and social touchpoints for an emerging fashion brand. Built a dedicated communication track for high-value customers, including a VIP loyalty trigger to drive repeat-purchase behavior. Wrote and tested subject lines and content, sustaining a 41% open rate and 8.6% click-through rate—over three times the fashion category average. Ran structured A/B tests on content and messaging, analyzed performance in Google Analytics 4, and rolled the highest-impact changes into the next customer cycle rather than producing static reporting.

Growth Marketing Lead at Contract / Independent Projects

January 1, 2024 - December 31, 2025

Planned and scheduled platform-specific social content across Instagram, Facebook, TikTok, and Pinterest for 6 SMEs, growing average client audiences by 34% in 90 days and lifting Instagram story engagement by 52%. Ran Google Ads and Meta Ads campaigns including audience targeting, ad creative, and landing page copy testing, cutting cost-per-acquisition by an average of 27%. Planned and launched a multi-channel campaign for a Lagos-based fashion retailer combining email capture, SEO content, and paid social; generated 1,200+ qualified leads in 90 days at 34% below target cost-per-lead. Created client-facing reporting and used Google Analytics 4 to turn data into actionable optimization steps while working independently across multiple accounts with minimal oversight.