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I am a senior product designer with more than 10 years of experience in design and over five years specialising in eCommerce, UX strategy, and conversion rate optimisation. I design end-to-end digital experiences, from research and hypothesis development through to wireframing, prototyping, testing, iteration, and scalable design systems. My work has improved conversion rates, Average Order Value, customer journeys, and revenue for leading eCommerce brands.…I am a senior product designer with more than 10 years of experience in design and over five years specialising in eCommerce, UX strategy, and conversion rate optimisation. I design end-to-end digital experiences, from research and hypothesis development through to wireframing, prototyping, testing, iteration, and scalable design systems. My work has improved conversion rates, Average Order Value, customer journeys, and revenue for leading eCommerce brands.

Laura Corcoran

Product Designer, UX Designer, UI Designer, +2

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I am a senior product designer with more than 10 years of experience in design and over five years specialising in eCommerce, UX strategy, and conversion rate optimisation. I design end-to-end digital experiences, from research and hypothesis development through to wireframing, prototyping, testing, iteration, and scalable design systems. My work has improved conversion rates, Average Order Value, customer journeys, and revenue for leading eCommerce brands.…I am a senior product designer with more than 10 years of experience in design and over five years specialising in eCommerce, UX strategy, and conversion rate optimisation. I design end-to-end digital experiences, from research and hypothesis development through to wireframing, prototyping, testing, iteration, and scalable design systems. My work has improved conversion rates, Average Order Value, customer journeys, and revenue for leading eCommerce brands.

Available to hire

I am a senior product designer with more than 10 years of experience in design and over five years specialising in eCommerce, UX strategy, and conversion rate optimisation. I design end-to-end digital experiences, from research and hypothesis development through to wireframing, prototyping, testing, iteration, and scalable design systems. My work has improved conversion rates, Average Order Value, customer journeys, and revenue for leading eCommerce brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Designer at Larine Company

April 1, 2026 - Present

Designed, developed, and maintained a scalable component library across the Larine brand ecosystem. Collaborated with the CRO Manager to optimise storefront user experience and improve Average Order Value and conversion performance. Created user-focused solutions balancing brand identity, usability, and commercial objectives, while streamlining reusable UI systems and cross-functional workflows. Employment ended due to a corporate restructure that resulted in the closure of two full departments.

Freelance UI/UX Designer at EastSide co.

March 1, 2026 - Present

Led the end-to-end redesign of Shopify landing pages and complete store flows for The Covent Garden, Martel+Ram, and Oz Canopies. Conducted client onboarding sessions to understand user and stakeholder needs. Created and improved components to enhance store experiences, visual consistency, and alignment with company strategy.

UI/UX Designer at Div-Brands (Baerskin Tactical)

September 1, 2024 - February 28, 2026

Led end-to-end redesigns of landing pages, store flows, and checkout experiences. Contributed to increasing Average Order Value from $149 to $399, improving landing page checkout flows, increasing category visibility, and reducing cart abandonment to below 30% in the Build Your Baerskin flow. Applied data-driven UX strategies and A/B testing, conducted qualitative and quantitative research, collaborated with developers and stakeholders, and analysed performance metrics to guide ongoing optimisation.

UI/UX Designer at eComplete

March 1, 2020 - December 31, 2024

Designed and optimised end-to-end eCommerce experiences across Shopify and Magento. Improved conversion rates and user flows for brands including Levi’s SA, Tupperware SA, New Balance SA, Baby City, Brights, and COBB UK. Delivered wireframes, high-fidelity prototypes, and scalable design systems; conducted UX audits, usability testing, and data analysis; presented UX strategies and performance insights; and collaborated with agile teams on iterative improvements.

Graphic Designer at Pioneer Freight

January 1, 2017 - December 31, 2022

Managed web, digital, and marketing design initiatives as an in-house designer. Supported brand development and marketing campaigns, and maintained website updates and digital content optimisation.

Junior Graphic Designer at Sherpa Brand and Design

January 1, 2015 - December 31, 2017

Designed branding, logos, marketing collateral, and multimedia assets.