Contributed to brand marketing and audience growth strategy, including cross-channel content planning and execution. Increased digital reach by 38% and generated 140K+ views through data-informed content strategy. Analyzed digital performance data to identify key engagement drivers across audience segments and designed/run A/B tests to optimize content formats, messaging, and channel effectiveness. Translated audience insights into brand positioning and content recommendations.

Consulting Intern at MOORE Consulting

June 1, 2022 - July 31, 2023

Supported go-to-market and growth strategies by analyzing markets, customer segments, and competitive positioning. Conducted market sizing, benchmarking, and profitability analysis to identify commercial opportunities across sectors. Built KPI dashboards and performance models to enable data-driven strategic and commercial decisions, and identified value drivers, customer demand patterns, and market risks affecting growth potential.

Marketing Advisor at Outdoor Living Company

December 1, 2020 - May 31, 2022

Optimized customer acquisition channels through performance analysis and budget reallocation, increasing website traffic by 25%. Assessed channel performance, acquisition economics, and conversion behavior to improve marketing efficiency. Identified high-value customer segments and refined targeting strategy to improve conversion potential, delivering data-driven recommendations for growth, channel prioritization, and customer lifecycle optimization.

Education

MSc in Marketing Management (Double Degree) at ESADE + Bocconi University

September 1, 2024 - July 31, 2026

MSc in Cultural Economics and Entrepreneurship at Erasmus University Rotterdam

September 1, 2024 - July 31, 2025

BSc in Economics and Management at Bocconi University

September 1, 2021 - June 30, 2024

MSc in Marketing Management, Double Degree at ESADE + Bocconi University

September 1, 2024 - July 1, 2026

MSc in Cultural Economics and Entrepreneurship at Erasmus University

September 1, 2024 - July 1, 2025

BSc in Economics and Management at Bocconi University

September 1, 2021 - June 1, 2024

MSc in Marketing Management (Double Degree) at ESADE + Bocconi University

September 1, 2024 - July 1, 2026

MSc in Cultural Economics and Entrepreneurship at Erasmus University

September 1, 2024 - July 1, 2025

BSc in Economics and Management at Bocconi University

September 1, 2021 - June 1, 2024