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I am an experienced copywriter with 12+ years of journalism, research, and B2B/B2C content writing experience. I currently lead all written content for Wilderness Motorhomes, covering technical and creative blog posts, marketing copy, newsletters, and promotions, while managing a roster of external contract writers. I have a strong background working with clients across education, law, finance, and HR, including interviewing stakeholders and distilling complex topics into clear, simple messaging. I use HubSpot and Google Analytics to inform content strategy and apply SEO best practices, while continually evolving my skills for GEO/AIO and AI-driven content optimisation.…I am an experienced copywriter with 12+ years of journalism, research, and B2B/B2C content writing experience. I currently lead all written content for Wilderness Motorhomes, covering technical and creative blog posts, marketing copy, newsletters, and promotions, while managing a roster of external contract writers. I have a strong background working with clients across education, law, finance, and HR, including interviewing stakeholders and distilling complex topics into clear, simple messaging. I use HubSpot and Google Analytics to inform content strategy and apply SEO best practices, while continually evolving my skills for GEO/AIO and AI-driven content optimisation.

KSENIA STEPANOVA

Writer, Copywriter, Content Producer, +1

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I am an experienced copywriter with 12+ years of journalism, research, and B2B/B2C content writing experience. I currently lead all written content for Wilderness Motorhomes, covering technical and creative blog posts, marketing copy, newsletters, and promotions, while managing a roster of external contract writers. I have a strong background working with clients across education, law, finance, and HR, including interviewing stakeholders and distilling complex topics into clear, simple messaging. I use HubSpot and Google Analytics to inform content strategy and apply SEO best practices, while continually evolving my skills for GEO/AIO and AI-driven content optimisation.…I am an experienced copywriter with 12+ years of journalism, research, and B2B/B2C content writing experience. I currently lead all written content for Wilderness Motorhomes, covering technical and creative blog posts, marketing copy, newsletters, and promotions, while managing a roster of external contract writers. I have a strong background working with clients across education, law, finance, and HR, including interviewing stakeholders and distilling complex topics into clear, simple messaging. I use HubSpot and Google Analytics to inform content strategy and apply SEO best practices, while continually evolving my skills for GEO/AIO and AI-driven content optimisation.

Available to hire

I am an experienced copywriter with 12+ years of journalism, research, and B2B/B2C content writing experience. I currently lead all written content for Wilderness Motorhomes, covering technical and creative blog posts, marketing copy, newsletters, and promotions, while managing a roster of external contract writers.

I have a strong background working with clients across education, law, finance, and HR, including interviewing stakeholders and distilling complex topics into clear, simple messaging. I use HubSpot and Google Analytics to inform content strategy and apply SEO best practices, while continually evolving my skills for GEO/AIO and AI-driven content optimisation.

Skills

Copywriting

SEO Copywriting

HubSpot

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

HubSpot

Expert

Language

English

Fluent

Russian

Fluent

Work Experience

Freelance Content Writer & Journalist

March 1, 2025 - December 1, 2025

Provided daily news stories as an external contractor for industry publications including Good Returns and New Zealand Adviser. Produced ad-hoc copy for a range of clients, including the Australian and New Zealand Institute of Insurance and Finance (ANZIIF) and i-Select, delivering accurate, timely content aligned to client requirements.

Lead Content Writer at Wilderness Motorhomes

March 1, 2025 - December 1, 2025

Oversee written content for the entire Wilderness business, managing a content pipeline that includes both creative travel content and technical, informative articles for prospective motorhome buyers. Collaborate with the wider marketing team on content strategy using HubSpot analytics insights to determine focus areas. Lead and manage external contract writers by providing briefs, assigning work, training on house style, and performing final quality control to ensure consistency with high editorial standards.

Content Specialist - APAC at Key Media

November 1, 2021 - March 1, 2025

Worked with clients across education, law, and HR to develop short- and long-form sponsored articles based on client specifications. Analysed content performance and adjusted strategy to improve reach and engagement. Ensured delivered content met quality standards and maintained alignment with the publication’s voice and editorial expectations.

News Editor at Key Media

March 1, 2018 - November 1, 2021

Researched and wrote daily news stories for two trade publications—Insurance Business NZ and New Zealand Adviser. Maintained key relationships within the financial advice sector, attended industry events, and conducted regular interviews. Oversaw content direction for New Zealand Adviser, writing top stories and editing the work of other journalists.

Researcher at The Legal 500 Series at Legalease Ltd

October 1, 2014 - March 1, 2018

Researched law firms across multiple jurisdictions and practice areas to contribute to an annual ranking of top law firms. Created written content for digital and print, summarising recent work of leading global and local law firms. Travelled annually to Russia and India to meet and interview lawyers, and supported editors with external queries.