Product/UX designer with 4+ years of experience designing automotive enterprise applications, web configurators, and 3D/AR visualization experiences. I translate complex technical capabilities into intuitive, accessible user experiences through research, usability testing, wireframing, prototyping, and design systems. I collaborate closely with cross-functional teams (design, engineering, motion/3D, and stakeholders) to deliver scalable UI across multiple brands and international markets, and use analytics to improve conversion, engagement, and form completion while following ethical design practices.

Oli Durairaj

Product/UX designer with 4+ years of experience designing automotive enterprise applications, web configurators, and 3D/AR visualization experiences. I translate complex technical capabilities into intuitive, accessible user experiences through research, usability testing, wireframing, prototyping, and design systems. I collaborate closely with cross-functional teams (design, engineering, motion/3D, and stakeholders) to deliver scalable UI across multiple brands and international markets, and use analytics to improve conversion, engagement, and form completion while following ethical design practices.

Available to hire

Product/UX designer with 4+ years of experience designing automotive enterprise applications, web configurators, and 3D/AR visualization experiences. I translate complex technical capabilities into intuitive, accessible user experiences through research, usability testing, wireframing, prototyping, and design systems.

I collaborate closely with cross-functional teams (design, engineering, motion/3D, and stakeholders) to deliver scalable UI across multiple brands and international markets, and use analytics to improve conversion, engagement, and form completion while following ethical design practices.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Freelance UX Designer at Hombily
September 1, 2025 - Present
Led end-to-end UX design for Hombily’s web and mobile platform, translating user and business requirements into user flows, wireframes, and high-fidelity prototypes in Figma. Established and maintained a scalable design system with reusable components and documentation to improve consistency and speed developer collaboration. Redesigned key journeys (onboarding, booking, service discovery) to simplify workflows and reduce friction via iterative testing and validation. Built rapid interactive Figma prototypes to validate product concepts, enabling faster stakeholder alignment and reducing development rework.
Design Co-op at Co-operators
May 1, 2025 - August 1, 2025
Collaborated with senior designers on redesigning web assets while adhering to AODA accessibility guidelines. Led the design of an awareness motion-graphic video and helped redesign multiple infographics. Supported the team in ensuring new brand guidelines were usable across multiple web pages and print assets by auditing existing systems and assets and providing feedback.
Design Co-op (Web & Accessibility) at Co-operators
May 1, 2025 - August 1, 2025
Collaborated with senior designers to redesign web assets while adhering to AODA accessibility guidelines. Led the design process for an awareness motion-graphic video and helped redesign multiple infographics. Supported the team in ensuring new brand guidelines were applied consistently across multiple web pages and print assets by auditing existing systems and assets and providing actionable feedback.
Web & Graphic Designer at IGNITE Student Life
May 1, 2024 - April 1, 2025
Led end-to-end web design for two responsive websites, using user research insights and collaborating with web and motion designers to deliver accessible experiences aligned with AODA guidelines. Led design for multiple campaigns, creating digital, print, web, and motion assets that generated 2,000+ QR code scans and improved website traffic with student audiences. Supported designers in user research to inform rebranding of the company website and strengthen its approach to engaging students.
Product Designer at Eccentric Engine
January 1, 2022 - December 31, 2023
Led UX and visual design for enterprise automotive applications used by dealerships and automotive brands, optimizing complex user flows and contributing to an 80% conversion increase across the product lifecycle. Created and maintained a scalable multi-brand design system with reusable components and documentation in Confluence. Designed UX for interactive 3D automotive configurators and visualizers, including interfaces for complex 3D environments and spatial interactions across screen sizes and international markets. Designed 3D visualization and augmented reality adjacent experiences involving object recognition/tracking, spatial mapping, and interactive digital overlays, collaborating with motion/3D and engineering teams to translate technical capabilities into intuitive interactions. Built and maintained complex UI systems for enterprise web configurators to ensure consistency, accessibility, and scalability across brands and international markets (200,000+ monthly digital visits

Education

Ontario Graduate Certificate in Multimedia Design & Development at Humber Polytechnic
January 1, 2024 - August 1, 2025
Bachelor’s in Commerce at University of Mumbai
January 1, 2018 - January 1, 2021
AI for Designers (IxDF) at IxDF
January 1, 2025 - January 1, 2025
Ontario Graduate Certificate in Multimedia Design & Development at Humber Polytechnic
January 1, 2024 - August 1, 2025
Bachelor’s in commerce at University of Mumbai
January 1, 2018 - January 1, 2021

Qualifications

AI for Designers (IxDF)
January 1, 2025 - January 1, 2025
AI for Designers (IxDF)
January 1, 2025 - August 28, 2026

Industry Experience

Computers & Electronics, Education, Transportation & Logistics, Software & Internet, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more