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I’m a UX Designer & Product Designer with 6+ years of experience designing enterprise, AI-powered, and customer-centric digital products across e-commerce, telecommunications, and financial services. I specialize in turning complex workflows into clear, scalable experiences through UX research, product strategy, information architecture, and design systems—using tools like Figma and data-driven decision-making to deliver measurable impact. In my recent roles, I’ve led 0→1 builds such as Amazon’s working hour compliance platform and an AI intelligence layer for DSP ecosystems, improving compliance outcomes, reducing resolution time, and cutting support costs. I also enjoy creating accessible, user-validated experiences (with usability testing, A/B testing, and WCAG 2.2 practices) and bringing human-AI collaboration into product flows using generative AI experience design and prompt/workflow optimization.…I’m a UX Designer & Product Designer with 6+ years of experience designing enterprise, AI-powered, and customer-centric digital products across e-commerce, telecommunications, and financial services. I specialize in turning complex workflows into clear, scalable experiences through UX research, product strategy, information architecture, and design systems—using tools like Figma and data-driven decision-making to deliver measurable impact. In my recent roles, I’ve led 0→1 builds such as Amazon’s working hour compliance platform and an AI intelligence layer for DSP ecosystems, improving compliance outcomes, reducing resolution time, and cutting support costs. I also enjoy creating accessible, user-validated experiences (with usability testing, A/B testing, and WCAG 2.2 practices) and bringing human-AI collaboration into product flows using generative AI experience design and prompt/workflow optimization.

Sai Haasini Pampana

UX Designer, Product Designer, AI Engineer, +1

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I’m a UX Designer & Product Designer with 6+ years of experience designing enterprise, AI-powered, and customer-centric digital products across e-commerce, telecommunications, and financial services. I specialize in turning complex workflows into clear, scalable experiences through UX research, product strategy, information architecture, and design systems—using tools like Figma and data-driven decision-making to deliver measurable impact. In my recent roles, I’ve led 0→1 builds such as Amazon’s working hour compliance platform and an AI intelligence layer for DSP ecosystems, improving compliance outcomes, reducing resolution time, and cutting support costs. I also enjoy creating accessible, user-validated experiences (with usability testing, A/B testing, and WCAG 2.2 practices) and bringing human-AI collaboration into product flows using generative AI experience design and prompt/workflow optimization.…I’m a UX Designer & Product Designer with 6+ years of experience designing enterprise, AI-powered, and customer-centric digital products across e-commerce, telecommunications, and financial services. I specialize in turning complex workflows into clear, scalable experiences through UX research, product strategy, information architecture, and design systems—using tools like Figma and data-driven decision-making to deliver measurable impact. In my recent roles, I’ve led 0→1 builds such as Amazon’s working hour compliance platform and an AI intelligence layer for DSP ecosystems, improving compliance outcomes, reducing resolution time, and cutting support costs. I also enjoy creating accessible, user-validated experiences (with usability testing, A/B testing, and WCAG 2.2 practices) and bringing human-AI collaboration into product flows using generative AI experience design and prompt/workflow optimization.

Available to hire

I’m a UX Designer & Product Designer with 6+ years of experience designing enterprise, AI-powered, and customer-centric digital products across e-commerce, telecommunications, and financial services. I specialize in turning complex workflows into clear, scalable experiences through UX research, product strategy, information architecture, and design systems—using tools like Figma and data-driven decision-making to deliver measurable impact.

In my recent roles, I’ve led 0→1 builds such as Amazon’s working hour compliance platform and an AI intelligence layer for DSP ecosystems, improving compliance outcomes, reducing resolution time, and cutting support costs. I also enjoy creating accessible, user-validated experiences (with usability testing, A/B testing, and WCAG 2.2 practices) and bringing human-AI collaboration into product flows using generative AI experience design and prompt/workflow optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UX Designer II at Amazon, USA

March 1, 2024 - January 1, 2026

Built Amazon’s first Working Hour Compliance platform (0→1), replacing manual Excel tracking and reducing violations from 5,170 to 1,572 (70%) in 6 months; cut terminations by 66% and mitigated $49M operational risk. Designed a termination and compliance lifecycle platform to centralize violation tracking, communication, and resolution workflows, reducing resolution time from 32 days to 7.8 days and lowering dispute cases by 37%. Created an AI-powered Intelligence Layer for Amazon’s DSP ecosystem that turned compliance and scheduling signals into proactive recommendations, reducing support calls by 34% ($793K annual savings) and improving response time from 24 hours to 8.6 minutes. Also designed an automated training reservation system for delivery partner onboarding and mapped service blueprints across 6+ internal systems to reduce cross-team compliance delays by 28%.

Senior User Experience Designer at Lumen, USA

December 1, 2022 - January 1, 2024

Designed account management and self-service workflows across web and mobile for Lumen’s consumer internet platform, introducing multi-user profiles that drove 140K new profiles and an 11% increase in Daily Active Users. Launched QR-based self-install guides, reducing technician visits by 26% and customer service calls by 14%, improving onboarding efficiency for new internet customers. Established the team’s first usability testing framework, reducing design maintenance tickets by 56% and enabling continuous user validation across product teams. Synthesized insights from user interviews and analytics to shape design strategy and influence roadmap decisions for troubleshooting and activation experiences, and redesigned Moving Services information architecture to reduce cancellations by 11% while increasing page engagement by 73%.

User Experience Designer at Edgeverve, India

May 1, 2019 - August 1, 2021

Built and maintained a 50+ component enterprise design system adopted across 24 banking products in 92 countries, improving UX consistency and accelerating product delivery by 32%. Redesigned corporate banking workflows for loan collateral and credit-limit management, reducing task completion time by 25% and increasing feature adoption by 60%. Created a self-service documentation portal for enterprise banking clients, reducing support tickets by 76% and improving usability for global customers.

Product Designer at Neon IT Systems, India

January 1, 2018 - April 1, 2019

Designed responsive web and mobile product experiences to improve user task efficiency by 31% using user-centered design, information architecture, and interaction design best practices. Conducted user research, developed personas, and built journey maps across client projects, increasing usability scores by 26% and improving stakeholder satisfaction. Produced interactive wireframes and high-fidelity prototypes in Figma, reducing design revision cycles by 38% and accelerating client approvals. Facilitated usability testing, heuristic evaluation, and card sorting workshops to uncover critical UX issues and improve feature adoption by 24% after implementation.