Sr. Digital Marketing Manager at Zen Business

Led end-to-end paid digital growth strategy for Zen Business’ DTC services, overseeing full-funnel customer acquisition, budget governance, and cross-functional alignment to drive scalable, sustainable revenue growth. Architected a creator program from the ground up, developing conversion-focused briefs, hooks, and messaging frameworks and leveraging AI-assisted workflows to streamline A/B testing, resulting in a 10% CPL reduction and a 14% lift in conversion rate. Owned end-to-end creative testing roadmaps across Meta, TikTok, YouTube, and Snapchat with an 8-figure annual budget, delivering 26% YoY CPL reduction and 58% YoY increase in lead rate through rigorous experimentation and disciplined budget reallocations. Built AI-assisted performance workflows using Claude and Nanonanana to surface real-time pacing insights and accelerate creative iteration cycles. Partnered cross-functionally with Analytics, Finance, and Product to translate platform metrics into actionable creative pivo

Performance Media Manager at Influential

Directed end-to-end paid media strategy and activation across social channels for a portfolio of high-profile enterprise clients, translating brand objectives into measurable performance outcomes. Managed $8M+ annual paid media budgets across social and digital channels, including strategic forecasting, pacing, and spend governance to consistently achieve target ROI benchmarks. Delivered 264% YoY improvement in ROAS and a 54% reduction in CPA through disciplined channel optimization, process refinement, and continuous performance iteration across a diverse client portfolio. Architected growth frameworks leveraging incrementality testing and LTV modeling to guide strategic budget allocations and long-term channel investment decisions. Partnered with Analytics and Creative leadership to synthesize performance data into structured hypotheses, enabling a disciplined testing and learning culture that accelerated growth across client accounts.

Paid Social Media Manager at ConsumerTrack

Built the company’s paid social media presence from the ground up. Developed paid social recommendations for lead generation and supported creative strategy for owned and operated web properties, including GO Free Credit, GO Financial Advice, and GO Banking Rates. Assessed and learned about online audience engagement patterns and created plans to scale growth opportunities. Collaborated with Product and testing teams to deliver landing page experiences that drove conversions and helped scale social platform performance.

Digital Media Specialist at 9th Wonder

Led the Paid Social Media team with end-to-end digital strategy recommendations and campaign management. Developed paid social recommendations for customer acquisition and aligned creative strategy for Bosley and Natro l. Oversaw yearly budgets of $3.5M+. Implemented conversion campaigns to retarget website visitors and deployed Facebook’s machine learning algorithm to better target high-quality users. Added Lead Ads to drive inquiries, and by end of 2019 reduced CPA by 18% ($112 vs $130) and generated on average 1,500 more leads per month. Created a quarterly content calendar to refresh Bosley creative and developed ad copy for all ads. Ran brand awareness campaigns for Natro l product lines including Melatonin, Cognium, Kids Melatonin, and 5-HTP, restructuring campaigns with custom conversion events and adding lookalike audiences, leading to a 7% drop in website bounce rate and a 15% YoY increase in website traffic. Designed test plans for new acquisition initiatives, measured perf

Digital Marketing Freelancer at Media.com

Facilitated digital media activations across digital channels (social, search, display, OTT, and online video) for clients including Fox, PlayStation, and Pokemon Go. Developed and integrated data-informed digital media recommendations aligned to client CPA objectives and goals. Managed campaign budgets of $10M+. Successfully led PlayStation’s Blue June summer promotion, running digital media across multiple channels, resulting in a 20% increase in console, game, and equipment sales versus the prior year. Oversaw digital media buying across social, search, and display for The Orville on Fox, including a mix of brand awareness on broad reach websites and remarketing (previous Fox TV viewers), driving a Nielsen rating of 2.73 for episode 1 (8.5M+ viewers). Analyzed data to identify trends in marketing program performance and customer behavior, uncovering opportunities for improvement. Cultivated relationships with clients and media partners to ensure business objectives were met and de

Digital Media Planner at Sapient Razorfish

Proactive leader of end-to-end digital campaign management for Best Buy Media Network, from setup and QA through final delivery for online and DOOH campaigns. Negotiated media buys with digital vendors. Managed day-to-day implementation and optimized campaigns through performance analysis. Managed client relationships to keep stakeholders informed on campaign performance, optimizations, and delivery.

Digital Sales Planner at Tribune Publishing

Developed media plans across Chicago Tribune digital channels including display, programmatic, social, search, and mobile on local and national scales. Owned client relationship management, planning, billing/budget processes, partnered with buying teams, and supported internal and external reporting and analysis. Executed campaign delivery, optimization, trafficking (Sizmek, DFA, Nielsen tags), and final delivery.

Project Manager at Geometry Global

Managed projects from conception to delivery. Created strategy and tactics for campaigns using consumer behavior analysis and market research. Worked effectively in a fast-paced environment where priorities changed quickly. Designed, maintained, and enforced project schedules and estimates for various projects. Served as internal client lead, managing day-to-day communications.