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I’m Elena Kir, a brand and product designer with a software engineering degree who loves building cohesive design systems across web, product UI, and every touchpoint. Over the last few years, I’ve led brand-from-zero work at a web3 governance startup while keeping everything consistent—identity, landing pages, marketing, social, and conference presence—using a code-first, web-forward approach. I work AI-native: I design design systems that live in code, explore generative design, and use creative coding for motion. I’m looking for a fast-moving role in a team that pairs strong ownership with rapid execution—especially in tech and AI startups.…I’m Elena Kir, a brand and product designer with a software engineering degree who loves building cohesive design systems across web, product UI, and every touchpoint. Over the last few years, I’ve led brand-from-zero work at a web3 governance startup while keeping everything consistent—identity, landing pages, marketing, social, and conference presence—using a code-first, web-forward approach. I work AI-native: I design design systems that live in code, explore generative design, and use creative coding for motion. I’m looking for a fast-moving role in a team that pairs strong ownership with rapid execution—especially in tech and AI startups.

Elena Kir

Brand Designer, Web Designer, Web Developer, +5

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I’m Elena Kir, a brand and product designer with a software engineering degree who loves building cohesive design systems across web, product UI, and every touchpoint. Over the last few years, I’ve led brand-from-zero work at a web3 governance startup while keeping everything consistent—identity, landing pages, marketing, social, and conference presence—using a code-first, web-forward approach. I work AI-native: I design design systems that live in code, explore generative design, and use creative coding for motion. I’m looking for a fast-moving role in a team that pairs strong ownership with rapid execution—especially in tech and AI startups.…I’m Elena Kir, a brand and product designer with a software engineering degree who loves building cohesive design systems across web, product UI, and every touchpoint. Over the last few years, I’ve led brand-from-zero work at a web3 governance startup while keeping everything consistent—identity, landing pages, marketing, social, and conference presence—using a code-first, web-forward approach. I work AI-native: I design design systems that live in code, explore generative design, and use creative coding for motion. I’m looking for a fast-moving role in a team that pairs strong ownership with rapid execution—especially in tech and AI startups.

Available to hire

I’m Elena Kir, a brand and product designer with a software engineering degree who loves building cohesive design systems across web, product UI, and every touchpoint. Over the last few years, I’ve led brand-from-zero work at a web3 governance startup while keeping everything consistent—identity, landing pages, marketing, social, and conference presence—using a code-first, web-forward approach.

I work AI-native: I design design systems that live in code, explore generative design, and use creative coding for motion. I’m looking for a fast-moving role in a team that pairs strong ownership with rapid execution—especially in tech and AI startups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Founding Designer at Goverland — Web3 governance startup

January 1, 2023 - January 1, 2026

Built the brand from zero (logo, visual identity, typography, color, custom illustrations, mascot) and owned a full design system standard across product, marketing, and conference presence. Designed landing pages from first idea to polished responsive implementation; shipped the marketing site in Framer and maintained responsive design language across web, iOS, and Android. Scaled a Figma design system (styles, variables, components) and maintained it in code as design tokens so brand decisions stayed true after production. Brought the brand into product by making governance mechanics more readable via DAO charts, a new dashboard, news dash, hot proposals and AI proposal summaries—improving average in-app engagement. Ran brand and marketing surfaces including launches (campaign and social graphics, motion for launches, merch and conference stands, 20+ pitch-deck versions). Partnered daily with backend and frontend to ship pixel-consistent implementations quickly and used engineerin

Freelance Brand & Digital Designer

January 1, 2020 - Present

Designed and shipped production marketing websites end-to-end in code-first workflows (Figma one-page to define visual language, then responsive implementation in the browser). Delivered identity systems, full rebrands, and design systems from scratch for SMBs and international startups, supporting campaign design and production-ready brand assets. Worked in agency teams across turnaround and revision cycles; directed brand photoshoots and prepared print-ready production files for stands, merch, and collateral. Led creative delivery in freelance teams (4–20), including directing motion units and an illustrator.

Motion Graphic Designer

January 1, 2019 - January 1, 2020

Produced motion design and 2D/3D animation for broadcast and on-screen conference content, live stream overlays, ad campaigns, and website experiences using After Effects, Cinema4D, and related tools.

SMM Content Manager at Jungle SMM

January 1, 2018 - January 1, 2019

Designed posts, stories, and full profile identity systems for multiple Instagram accounts and produced 300+ content units.