I’m a Product & UX Designer with 7+ years of experience creating intuitive, accessible, and scalable digital experiences across enterprise and consumer products on web and mobile. I’m especially drawn to turning complex requirements into clear interaction design, strong information architecture, and polished UI—supported by solid visual design fundamentals in typography, layout, color, and hierarchy. I partner closely with Product, Engineering, and Research to deliver end-to-end experiences, from discovery and research synthesis through wireframes, prototyping, visual design, and implementation support. I also enjoy building reusable design systems and component libraries to improve consistency and speed up delivery, and I’m exploring AI-assisted interface patterns such as predictive sorting, automated content structuring, and intelligent recommendations.

Rucha Sardesai

I’m a Product & UX Designer with 7+ years of experience creating intuitive, accessible, and scalable digital experiences across enterprise and consumer products on web and mobile. I’m especially drawn to turning complex requirements into clear interaction design, strong information architecture, and polished UI—supported by solid visual design fundamentals in typography, layout, color, and hierarchy. I partner closely with Product, Engineering, and Research to deliver end-to-end experiences, from discovery and research synthesis through wireframes, prototyping, visual design, and implementation support. I also enjoy building reusable design systems and component libraries to improve consistency and speed up delivery, and I’m exploring AI-assisted interface patterns such as predictive sorting, automated content structuring, and intelligent recommendations.

Available to hire

I’m a Product & UX Designer with 7+ years of experience creating intuitive, accessible, and scalable digital experiences across enterprise and consumer products on web and mobile. I’m especially drawn to turning complex requirements into clear interaction design, strong information architecture, and polished UI—supported by solid visual design fundamentals in typography, layout, color, and hierarchy.

I partner closely with Product, Engineering, and Research to deliver end-to-end experiences, from discovery and research synthesis through wireframes, prototyping, visual design, and implementation support. I also enjoy building reusable design systems and component libraries to improve consistency and speed up delivery, and I’m exploring AI-assisted interface patterns such as predictive sorting, automated content structuring, and intelligent recommendations.

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Work Experience

Freelance UX/UI Designer
November 1, 2022 - May 31, 2024
Designed and delivered 6+ responsive web products across retail, wellness, and professional services. Owned end-to-end UX including discovery, user-flow definition, information architecture, wireframes, prototypes, and developer handoff. Improved engagement and conversion by optimizing workflows and clarifying information architecture. Built scalable design systems and component libraries to reduce development time and ensure consistency, and explored AI-assisted UX concepts such as predictive sorting, automated content structuring, and intelligent recommendations.
Team Lead, Digital Design at SETU Advertising Pvt. Ltd.
January 1, 2021 - March 31, 2022
Led a team of 4 designers delivering web and mobile experiences for enterprise and consumer brands. Collaborated with PMs, engineers, and stakeholders to align on requirements, constraints, and delivery plans. Designed complex workflows, dashboards, and interaction patterns for internal and customer-facing tools. Introduced structured design processes and reusable components, improving delivery efficiency by 30%, and facilitated design reviews to present UX decisions to leadership.
Senior Graphic Designer at SETU Advertising Pvt. Ltd.
April 1, 2019 - December 31, 2020
Created wireframes, prototypes, and UI for websites, landing pages, and digital products. Participated in discovery workshops, ideation sessions, and stakeholder presentations. Partnered with developers to ensure feasibility and accessibility, supporting pixel-perfect implementation. Contributed to early design-system foundations through scalable UI patterns.
Graphic Designer at SETU Advertising Pvt. Ltd. & I Knowledge Factory Pvt. Ltd.
October 1, 2014 - March 31, 2019
Designed websites, landing pages, digital campaigns, and marketing experiences across multiple industries. Strengthened visual design, communication, and overall digital experience craft. Worked with cross-functional teams to deliver engaging, user-focused solutions and helped build foundational assets for digital delivery.

Education

MS in User Experience Design at Maryland Institute College of Art
August 1, 2024 - December 31, 2025
Diploma in Graphic Design at Abhinav Kala Mahavidyalaya
August 1, 2010 - May 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education