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I’m a commercially focused Marketing Manager with 10+ years’ experience building B2B social media strategies, growing digital audiences, and delivering integrated campaigns that support measurable business outcomes. I translate commercial priorities and content propositions into engaging campaigns across organic and paid social, content planning, campaign activation, and performance optimisation. I work closely with senior leadership and sales teams to align marketing activity with pipeline goals, using tools like Salesforce, HubSpot, and marketing automation platforms to manage lead journeys, lead scoring, and reporting. From thought-leadership and research-led campaigns to lead-generation email nurtures, I enjoy turning insights into creative and data-driven marketing that drives engagement and delivers leads.…I’m a commercially focused Marketing Manager with 10+ years’ experience building B2B social media strategies, growing digital audiences, and delivering integrated campaigns that support measurable business outcomes. I translate commercial priorities and content propositions into engaging campaigns across organic and paid social, content planning, campaign activation, and performance optimisation. I work closely with senior leadership and sales teams to align marketing activity with pipeline goals, using tools like Salesforce, HubSpot, and marketing automation platforms to manage lead journeys, lead scoring, and reporting. From thought-leadership and research-led campaigns to lead-generation email nurtures, I enjoy turning insights into creative and data-driven marketing that drives engagement and delivers leads.

Luke Byerley

Marketing Strategist, Digital Marketer, Marketing Automation Specialist, +2

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I’m a commercially focused Marketing Manager with 10+ years’ experience building B2B social media strategies, growing digital audiences, and delivering integrated campaigns that support measurable business outcomes. I translate commercial priorities and content propositions into engaging campaigns across organic and paid social, content planning, campaign activation, and performance optimisation. I work closely with senior leadership and sales teams to align marketing activity with pipeline goals, using tools like Salesforce, HubSpot, and marketing automation platforms to manage lead journeys, lead scoring, and reporting. From thought-leadership and research-led campaigns to lead-generation email nurtures, I enjoy turning insights into creative and data-driven marketing that drives engagement and delivers leads.…I’m a commercially focused Marketing Manager with 10+ years’ experience building B2B social media strategies, growing digital audiences, and delivering integrated campaigns that support measurable business outcomes. I translate commercial priorities and content propositions into engaging campaigns across organic and paid social, content planning, campaign activation, and performance optimisation. I work closely with senior leadership and sales teams to align marketing activity with pipeline goals, using tools like Salesforce, HubSpot, and marketing automation platforms to manage lead journeys, lead scoring, and reporting. From thought-leadership and research-led campaigns to lead-generation email nurtures, I enjoy turning insights into creative and data-driven marketing that drives engagement and delivers leads.

Available to hire

I’m a commercially focused Marketing Manager with 10+ years’ experience building B2B social media strategies, growing digital audiences, and delivering integrated campaigns that support measurable business outcomes. I translate commercial priorities and content propositions into engaging campaigns across organic and paid social, content planning, campaign activation, and performance optimisation.

I work closely with senior leadership and sales teams to align marketing activity with pipeline goals, using tools like Salesforce, HubSpot, and marketing automation platforms to manage lead journeys, lead scoring, and reporting. From thought-leadership and research-led campaigns to lead-generation email nurtures, I enjoy turning insights into creative and data-driven marketing that drives engagement and delivers leads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Advanced

Work Experience

Global Marketing Campaigns Manager at Harvey Nash

August 1, 2025 - Present

Own end-to-end integrated B2B campaign delivery supporting Harvey Nash’s technology recruitment and Talent Solutions propositions, translating commercial priorities into targeted strategies across digital, email, social and content. Lead audience identification, campaign planning, execution, lead generation, reporting and optimisation, with Salesforce used to manage marketing-generated leads and support lead progression and sales alignment. Develop audience-focused messaging and content to maximise reach and engagement, and build lead-generation and email nurture journeys using Bullhorn, Bullhorn Automation, Force24 and Cognism, including segmentation and lead scoring. Coordinate thought-leadership and content-led initiatives (e.g., industry research and Digital Leadership Report), and contribute marketing operations and performance reporting expertise to UK strategy and the HN 2.0 transformation programme.

Marketing Specialist at Spinks

January 1, 2023 - August 1, 2025

Led social media strategy and digital presence, growing LinkedIn audiences by 30,000+ followers in under a year while tripling engagement rates and click-through rates. Delivered six major campaigns across website launches and thought leadership activities, overseeing creative development including video, animation, infographics and social content. Built integrated social campaigns supporting thought-leadership programmes and generating 50+ new business opportunities. Managed end-to-end campaign workflow from content proposition and creative development to social activation and performance analysis, supporting brand and website refresh work that more than doubled organic enquiries generated through social and web channels.

Marketing Executive at Gi Group Holding

March 1, 2022 - January 1, 2023

Led digital launch activity for Gi Group Holding’s new UK brand across organic and paid social channels, including growth of LinkedIn audience to 50,000+ followers within the first three months. Generated 187 leads through paid social activity on LinkedIn and Facebook during the launch campaign. Developed social content and digital assets to support UK brand launch and employer brand activity, and managed social and campaign activity across three additional brands within the group.

Social Media & Website Coordinator at Gi Group

October 1, 2020 - March 1, 2022

Managed social media activity across four brands, coordinating content, creative and stakeholder requirements. Led targeted social media activity supporting recruitment for the Birmingham 2022 Commonwealth Games, generating 1,000+ key hires. Developed integrated content campaigns combining whitepapers, social media, email and digital activation. Led the UK digital launch of the Grafton brand, building the digital presence, creative assets and brand awareness strategy, including growing the Grafton LinkedIn audience to 15,500 followers within six months.

Product Marketing Lead at Lumien

January 1, 2016 - October 1, 2020

Developed and delivered social media strategy as part of the go-to-market launch of a new SaaS platform. Managed social activity alongside content, SEO, paid advertising, email and website development. Created digital content and creative assets to support brand awareness and product growth.