I’m Yibei Du, a brand & visual designer based in Rockville, Maryland, where I combine graphic design, creative direction, and visual storytelling to help businesses look as good as they feel. I enjoy taking ideas from early sketches and mood boards all the way through to polished brand assets, marketing visuals, and digital content that are clear, consistent, and built to perform. Across restaurant and hospitality branding, photography-focused creative direction, and event visual design, I’ve developed a strong workflow for translating briefs into compelling visual concepts—then refining and delivering them under tight deadlines. I also collaborate closely with teams, partners, and vendors to keep creative direction practical and aligned with real-world goals, from brand launches to ongoing customer-facing materials.

Yibei Du

I’m Yibei Du, a brand & visual designer based in Rockville, Maryland, where I combine graphic design, creative direction, and visual storytelling to help businesses look as good as they feel. I enjoy taking ideas from early sketches and mood boards all the way through to polished brand assets, marketing visuals, and digital content that are clear, consistent, and built to perform. Across restaurant and hospitality branding, photography-focused creative direction, and event visual design, I’ve developed a strong workflow for translating briefs into compelling visual concepts—then refining and delivering them under tight deadlines. I also collaborate closely with teams, partners, and vendors to keep creative direction practical and aligned with real-world goals, from brand launches to ongoing customer-facing materials.

Available to hire

I’m Yibei Du, a brand & visual designer based in Rockville, Maryland, where I combine graphic design, creative direction, and visual storytelling to help businesses look as good as they feel. I enjoy taking ideas from early sketches and mood boards all the way through to polished brand assets, marketing visuals, and digital content that are clear, consistent, and built to perform.

Across restaurant and hospitality branding, photography-focused creative direction, and event visual design, I’ve developed a strong workflow for translating briefs into compelling visual concepts—then refining and delivering them under tight deadlines. I also collaborate closely with teams, partners, and vendors to keep creative direction practical and aligned with real-world goals, from brand launches to ongoing customer-facing materials.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Co-Owner | Brand & Customer Experience at UZU REVOLVING SUSHI
January 1, 2024 - Present
Supported restaurant branding and customer-facing creative needs across promotional, digital, and in-store materials. Coordinated across creative and operational priorities to keep visual communication clear, consistent, and practical.
Co-Owner | Creative & Visual Design at LIRIO & CO LLC
January 1, 2022 - Present
Created original visual concepts, mood boards, layouts, signage, and branded materials for 50+ events. Translated client briefs and references into cohesive visual directions and presentation materials. Collaborated with vendors and creative partners to take concepts from planning through final execution.
Owner | Creative Direction & Visual Content at EVEY PHOTO STUDIO
January 1, 2019 - Present
Developed original visual concepts and creative direction for photography, branded content, and digital storytelling. Built concepts from mood boards and early visual ideas through shooting, editing, and final delivery. Maintained a consistent visual identity across website, social media, portfolio, and client-facing materials. Managed 200+ client relationships independently, handling creative development, revisions, deadlines, and final delivery.
Chief Creative Officer | Brand & Visual Design at DAO INC
January 1, 2019 - January 1, 2025
Developed brand identities, logos, marketing graphics, and visual concepts across multiple restaurant and hospitality brands. Took projects from early concepts and sketches through revisions and final production. Created assets for digital campaigns, social media, promotional content, and brand launches while ensuring consistency across deliverables. Collaborated with internal teams, business partners, and vendors to interpret creative needs and translate them into clear visual direction. Managed multiple creative projects and tight deadlines with maintained quality across outputs.

Education

Master's Degree in UI/UX Design at Maryland Institute College of Art (MICA)
January 1, 2021 - January 1, 2023
Bachelor's Degree in Graphic Design at University of Maryland, Baltimore County (UMBC)
January 1, 2015 - January 1, 2019
Master's Degree in UI/UX Design at Maryland Institute College of Art (MICA)
January 1, 2021 - January 1, 2023
Bachelor's Degree in Graphic Design at University of Maryland, Baltimore County (UMBC)
January 1, 2015 - January 1, 2019
Master's Degree in UI/UX Design at Maryland Institute College of Art (MICA)
January 1, 2021 - January 1, 2023
Bachelor's Degree in Graphic Design at University of Maryland, Baltimore County (UMBC)
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Education