I’m Tony Goff-Yu, a product designer with 20+ years of experience helping organisations large and small create and improve digital products. I enjoy turning complex problems into clear user experiences, combining strategy, research, and hands-on interface design to deliver outcomes that matter—whether that’s improving discovery, conversion, or customer retention.…

Tony Goff-Yu

I’m Tony Goff-Yu, a product designer with 20+ years of experience helping organisations large and small create and improve digital products. I enjoy turning complex problems into clear user experiences, combining strategy, research, and hands-on interface design to deliver outcomes that matter—whether that’s improving discovery, conversion, or customer retention.…

Available to hire

I’m Tony Goff-Yu, a product designer with 20+ years of experience helping organisations large and small create and improve digital products. I enjoy turning complex problems into clear user experiences, combining strategy, research, and hands-on interface design to deliver outcomes that matter—whether that’s improving discovery, conversion, or customer retention.

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Skills

Experience Level

Work Experience

Principal Product Designer (Contract) at FINN
January 1, 2021 - January 1, 2026
Product design consultancy for a German car subscription platform, primarily owning the B2C shopping experience while also contributing to B2B. Focused on vehicle discovery, product detail, subscription journeys, customer retention, and brand experience. Improved customer experience and conversion using customer research, behavioural data, prototyping, and experimentation.
Principal Product Designer at Ganda
January 1, 2012 - Present
Provided product design across long-term engagements and smaller projects. Worked across strategy, research, UX, interface design, design systems, and experimentation. Delivered digital products for clients across automotive, retail, technology, finance, energy, and entertainment, covering sites, applications, and end-to-end product experiences.
Senior Designer at Isobar
January 1, 2010 - January 1, 2012
Worked as a senior designer, contributing to digital design efforts during this period.
Middleweight Designer at Dare
January 1, 2007 - January 1, 2010
Worked as a middleweight designer, contributing to digital design responsibilities.
Junior Designer at Media Initiatives Group
January 1, 2005 - January 1, 2007
Worked as a junior designer, supporting digital design work during this period.

Education

BA (Hons) Multimedia Design & Digital Animation at Cumbria Institute of the Arts
January 11, 2030 - August 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Transportation & Logistics, Retail, Software & Internet, Financial Services, Energy & Utilities, Media & Entertainment

Skills

Experience Level