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I’m Xibo Wang, a Digital Marketing Specialist based in Xi’an with 3+ years of performance marketing and eCommerce growth experience across Google Ads, Meta, TikTok, and Snapchat. I focus on customer acquisition and scaling paid media campaigns by combining precise audience targeting, continuous optimization, and rigorous creative testing to drive strong conversion and revenue outcomes. In my recent roles, I’ve managed $100K+ in monthly ad spend and scaled investment from about $20K to $100K+ while maintaining an average 2–3x ROAS. I’ve supported eCommerce performance through performance marketing analysis, budget allocation based on KPIs, and conversion-focused improvements—contributing to peak monthly product sales around $300K and more than $5M in total eCommerce revenue over the past three years.…I’m Xibo Wang, a Digital Marketing Specialist based in Xi’an with 3+ years of performance marketing and eCommerce growth experience across Google Ads, Meta, TikTok, and Snapchat. I focus on customer acquisition and scaling paid media campaigns by combining precise audience targeting, continuous optimization, and rigorous creative testing to drive strong conversion and revenue outcomes. In my recent roles, I’ve managed $100K+ in monthly ad spend and scaled investment from about $20K to $100K+ while maintaining an average 2–3x ROAS. I’ve supported eCommerce performance through performance marketing analysis, budget allocation based on KPIs, and conversion-focused improvements—contributing to peak monthly product sales around $300K and more than $5M in total eCommerce revenue over the past three years.

Xibo Wang

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I’m Xibo Wang, a Digital Marketing Specialist based in Xi’an with 3+ years of performance marketing and eCommerce growth experience across Google Ads, Meta, TikTok, and Snapchat. I focus on customer acquisition and scaling paid media campaigns by combining precise audience targeting, continuous optimization, and rigorous creative testing to drive strong conversion and revenue outcomes. In my recent roles, I’ve managed $100K+ in monthly ad spend and scaled investment from about $20K to $100K+ while maintaining an average 2–3x ROAS. I’ve supported eCommerce performance through performance marketing analysis, budget allocation based on KPIs, and conversion-focused improvements—contributing to peak monthly product sales around $300K and more than $5M in total eCommerce revenue over the past three years.…I’m Xibo Wang, a Digital Marketing Specialist based in Xi’an with 3+ years of performance marketing and eCommerce growth experience across Google Ads, Meta, TikTok, and Snapchat. I focus on customer acquisition and scaling paid media campaigns by combining precise audience targeting, continuous optimization, and rigorous creative testing to drive strong conversion and revenue outcomes. In my recent roles, I’ve managed $100K+ in monthly ad spend and scaled investment from about $20K to $100K+ while maintaining an average 2–3x ROAS. I’ve supported eCommerce performance through performance marketing analysis, budget allocation based on KPIs, and conversion-focused improvements—contributing to peak monthly product sales around $300K and more than $5M in total eCommerce revenue over the past three years.

Available to hire

I’m Xibo Wang, a Digital Marketing Specialist based in Xi’an with 3+ years of performance marketing and eCommerce growth experience across Google Ads, Meta, TikTok, and Snapchat. I focus on customer acquisition and scaling paid media campaigns by combining precise audience targeting, continuous optimization, and rigorous creative testing to drive strong conversion and revenue outcomes.

In my recent roles, I’ve managed $100K+ in monthly ad spend and scaled investment from about $20K to $100K+ while maintaining an average 2–3x ROAS. I’ve supported eCommerce performance through performance marketing analysis, budget allocation based on KPIs, and conversion-focused improvements—contributing to peak monthly product sales around $300K and more than $5M in total eCommerce revenue over the past three years.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist

May 1, 2023 - Present

Manage $100K+ in monthly advertising spend across Google, Meta, TikTok, and Snapchat for multiple eCommerce brands. Scale monthly budget from approximately $20K to $100K+ while maintaining an average 2–3x ROAS. Drive eCommerce growth through paid media optimization, audience targeting, performance analysis, and creative optimization. Monitor KPIs and allocate budgets based on ROAS and related performance metrics. Contribute to peak monthly product sales of approximately $300K, with annual revenue exceeding $2M, and support more than $5M in total eCommerce revenue over the past three years.