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I’m Muhammad Haseeb Khalid, a communications professional with experience across public relations, social media management, and influencer-driven marketing. I’ve worked on research-led advocacy campaigns, including health-focused BCC initiatives, and I enjoy turning strategy into engaging content that connects with the right audiences—especially youth. More recently, I’ve been leading influencer outreach and end-to-end campaign coordination for international brand awareness, managing collaborations across multiple markets and measuring performance to continuously improve results. I’m also skilled in content planning, copywriting, editorial coordination, and using analytics/CRM practices to strengthen brand presence and engagement.…I’m Muhammad Haseeb Khalid, a communications professional with experience across public relations, social media management, and influencer-driven marketing. I’ve worked on research-led advocacy campaigns, including health-focused BCC initiatives, and I enjoy turning strategy into engaging content that connects with the right audiences—especially youth. More recently, I’ve been leading influencer outreach and end-to-end campaign coordination for international brand awareness, managing collaborations across multiple markets and measuring performance to continuously improve results. I’m also skilled in content planning, copywriting, editorial coordination, and using analytics/CRM practices to strengthen brand presence and engagement.

Muhammad Haseeb Khalid

Social Media Manager, Influencer Marketing Manager, Brand Strategist, +2

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I’m Muhammad Haseeb Khalid, a communications professional with experience across public relations, social media management, and influencer-driven marketing. I’ve worked on research-led advocacy campaigns, including health-focused BCC initiatives, and I enjoy turning strategy into engaging content that connects with the right audiences—especially youth. More recently, I’ve been leading influencer outreach and end-to-end campaign coordination for international brand awareness, managing collaborations across multiple markets and measuring performance to continuously improve results. I’m also skilled in content planning, copywriting, editorial coordination, and using analytics/CRM practices to strengthen brand presence and engagement.…I’m Muhammad Haseeb Khalid, a communications professional with experience across public relations, social media management, and influencer-driven marketing. I’ve worked on research-led advocacy campaigns, including health-focused BCC initiatives, and I enjoy turning strategy into engaging content that connects with the right audiences—especially youth. More recently, I’ve been leading influencer outreach and end-to-end campaign coordination for international brand awareness, managing collaborations across multiple markets and measuring performance to continuously improve results. I’m also skilled in content planning, copywriting, editorial coordination, and using analytics/CRM practices to strengthen brand presence and engagement.

Available to hire

I’m Muhammad Haseeb Khalid, a communications professional with experience across public relations, social media management, and influencer-driven marketing. I’ve worked on research-led advocacy campaigns, including health-focused BCC initiatives, and I enjoy turning strategy into engaging content that connects with the right audiences—especially youth.

More recently, I’ve been leading influencer outreach and end-to-end campaign coordination for international brand awareness, managing collaborations across multiple markets and measuring performance to continuously improve results. I’m also skilled in content planning, copywriting, editorial coordination, and using analytics/CRM practices to strengthen brand presence and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Urdu

Advanced

Work Experience

Public Relations Executive at SA T Japan - Japanese Global Automotive Export Company

March 1, 2026 - Present

Led global influencer outreach and marketing initiatives to strengthen brand awareness across international markets, managing end-to-end campaigns across Instagram, TikTok, and email via Meta Creator Marketplace. Sourced and negotiated macro and micro influencers, coordinated collaborations across many countries, and ensured alignment of story angles, creative briefs, and scripts with brand positioning. Executed 30+ international collaborations within the first three months, achieving combined reach over one million and multiple campaigns with strong view counts. Managed influencer collaboration agreements, campaign timelines, and performance tracking; maintained collaboration trackers and handled influencer payment workflows using tools like Google Sheets.

Social Media Manager at LAAM Technologies - Technology-Driven E-Commerce South Asian Fashion Marketplace

November 1, 2024 - January 31, 2026

Strengthened the brand’s digital presence through structured content strategy, audience-focused storytelling, and platform-specific content development, contributing to a 20–30% increase in engagement rates over campaign cycles. Sourced and coordinated with local influencers and content creators to amplify brand story and positioning across channels. Monitored engagement metrics and audience insights to refine messaging and improve performance, supporting approximate audience growth of 15–25% during active campaign periods in a fast-paced tech environment.

Public Relations & Strategic Communications Associate (Capstone/Project) at United Nations Sustainable Development Goal 3 – Good Health & Well-Being

March 1, 2024 - June 30, 2024

Served as a Public Relations & Strategic Communications Associate for a capstone project focused on Target 3.a: strengthening implementation of tobacco control policies. Designed and executed research-driven integrated communication campaigns emphasizing tobacco prevention and behavioral change communication (BCC). Developed awareness materials including detailed informational pamphlets, persuasive health messaging, and seminar presentation content. Launched and managed an Instagram-based digital advocacy campaign targeted at youth, and organized interactive seminars including a virtual session with senior representatives from the Ministry of National Health Services, Islamabad.

Media Production & Editorial Associate at Live News & Talk Show Production – 'Tariff and Inflation on Markets'

March 1, 2024 - June 30, 2024

Participated in a live newsroom simulation at the FCC Media Center, coordinating a panel discussion featuring a host, business sector representative, and government representative. Operated professional camera systems and used studio editing software (Adobe Photoshop and related tools) within a broadcast-style production environment. Gained practical exposure to broadcast journalism workflows, media ethics, and team-based production execution.

Media Production & Editorial Associate at Documentary Production, Planning & Execution – E-Vaping & Youth Impact

March 1, 2024 - June 30, 2024

Conceptualized and produced a documentary examining the social and psychological impact of e-vaping on youth. Conducted field recordings and gathered real-life testimonies from affected individuals. Interviewed medical professionals and psychologists to provide evidence-based credibility, applying documentary filmmaking principles including scripting, storyboarding, visual sequencing, and post-production editing. Focused on investigative journalism techniques and public awareness storytelling.

Public Relations & Strategic Communications Associate (Target 3.a: Tobacco Control Policies) at United Nations Sustainable Development Goals (UGLS/GDR aligned capstone project)

March 1, 2024 - June 30, 2024

Designed and executed a research-driven integrated communication campaign focusing on tobacco prevention and behavior change communication (BCC). Developed strategic awareness materials including informational pamphlets, persuasive health messaging, and seminar presentations. Launched and managed an Instagram-based digital advocacy campaign to expand outreach and engage youth audiences with targeted content. Organized interactive seminars and invited senior representatives from the Ministry of National Health Services, Islamabad, for a virtual session on tobacco prevention.

Social Media Executive at Sundas Store - E-Commerce Eastern Women-Wear store

January 1, 2024 - November 30, 2024

Managed and optimized a live multi-brand e-commerce business by creating engaging visual creatives, modern yet sophisticated captions, and content calendars to maintain brand consistency. Developed engagement strategies to improve interaction rate and audience retention; contributed to 20% month-over-month follower growth and a 200K brand audience milestone. Collaborated with local influencers on product-seeding and engagement campaigns, applied social media analytics to evaluate performance, and supported digital customer relationship management (CRM) through timely audience interactions.

Social Media Executive at Sundas Store – E-Commerce Eastern Women-Wear Store

January 1, 2024 - November 30, 2024

Managed, enhanced, and optimized a multi-brand e-commerce business by developing engaging visual creatives, modern yet sophisticated captions, and structured content calendars for brand consistency. Created engagement strategies to improve interaction and retention; buyers and followers grew by about 20% per month, supporting a 200K brand audience. Collaborated with local influencers on product-seeding and engagement campaigns to expand organic reach and community trust. Applied social media analytics to evaluate performance metrics and adjust communication tactics; practiced digital CRM through timely, professional audience interactions.

Social Media Intern at Dynasty Fabrics - Eastern Wear Fashion and Textile Brand

July 1, 2023 - September 30, 2023

Handled end-to-end digital content planning, scheduling, and publishing for Instagram, TikTok, and Facebook. Produced creative visual assets and copy using Adobe tools and Canva aligned with brand positioning and seasonal marketing. Built content calendars for consistency and strategic brand storytelling, and used engagement metrics and audience insights to refine strategy, increasing average post reach by about 20%. Took part in local influencer marketing to strengthen brand presence and coordinated end-to-end influencer campaign execution.

Social Media Intern at Dynasty Fabrics – Eastern Wear Fashion and Textile Brand

July 1, 2023 - September 30, 2023

Handled end-to-end digital content planning, scheduling, and publishing for official Instagram, TikTok, and Facebook platforms. Produced creative visual assets and copy using tools like Adobe and Canva, aligning messaging with brand positioning and seasonal marketing themes. Built content calendars for consistency, audience retention, and strategic storytelling; monitored engagement metrics and audience insights to refine digital strategy, increasing average post reach by about 20%. Supported influencer marketing to strengthen brand positioning and worked on end-to-end influencer coordination and campaign management.

Brand Repositioning & Campaign Strategy Associate at Brand Identity Rebranding – Dove Soap

November 1, 2022 - February 28, 2023

Led a comprehensive brand repositioning and identity redesign project, including updating logo concept, packaging aesthetics, and visual brand elements to reflect a refreshed narrative. Refined the brand’s vision and audience segmentation by repositioning Dove toward inclusivity, including advocacy for representation of acid attack survivors to reinforce the message of 'beauty for everyone.' Developed an integrated marketing communications (IMC) plan including press release drafting, campaign messaging framework, and Instagram page strategy, and presented the end-to-end transformation strategy (tone of voice, competitive differentiation, and market alignment).

Media Production & Editorial Associate at Newspaper Print Production – '24/7 Bird Eye News'

September 1, 2022 - December 31, 2022

Designed a fully structured newspaper layout inspired by international editorial standards (BBC & CNN-style format frameworks). Applied print journalism principles including editorial hierarchy, typographic balance, and visual composition. Developed political, economic, social, and advertising sections to simulate a professional newsroom environment.