I’m Matthias Singh, a remote Creative Strategist and DTC copywriter specializing in Beauty, Wellness, Supplements, and Paid Social. I bring 10 years of direct sales experience and 3+ years of DTC copywriting to create ads that convert—built on customer psychology, competitive research, and systematic creative testing across Meta, TikTok, and YouTube. I approach creative by first asking why a specific person would care, then working backward into clear scripts and messaging frameworks. I’ve delivered 48 brand projects, developed 250+ creative concepts, and tested 1,000+ hook variations, translating customer pain points and objections into copy that improves CTR, CAC, and ROAS.

Kreber Matthias Singh

I’m Matthias Singh, a remote Creative Strategist and DTC copywriter specializing in Beauty, Wellness, Supplements, and Paid Social. I bring 10 years of direct sales experience and 3+ years of DTC copywriting to create ads that convert—built on customer psychology, competitive research, and systematic creative testing across Meta, TikTok, and YouTube. I approach creative by first asking why a specific person would care, then working backward into clear scripts and messaging frameworks. I’ve delivered 48 brand projects, developed 250+ creative concepts, and tested 1,000+ hook variations, translating customer pain points and objections into copy that improves CTR, CAC, and ROAS.

Available to hire

I’m Matthias Singh, a remote Creative Strategist and DTC copywriter specializing in Beauty, Wellness, Supplements, and Paid Social. I bring 10 years of direct sales experience and 3+ years of DTC copywriting to create ads that convert—built on customer psychology, competitive research, and systematic creative testing across Meta, TikTok, and YouTube.

I approach creative by first asking why a specific person would care, then working backward into clear scripts and messaging frameworks. I’ve delivered 48 brand projects, developed 250+ creative concepts, and tested 1,000+ hook variations, translating customer pain points and objections into copy that improves CTR, CAC, and ROAS.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Copywriter & Creative Strategist at Freelance / Independent (Remote)
January 1, 2023 - Present
Create direct-response ad and UGC/video scripts for DTC brands running Meta, TikTok, and YouTube paid social. Develop multiple creative angles and hook variations for continuous A/B testing, reduce creative fatigue, and improve performance metrics such as CTR, CAC, and ROAS by translating customer pain points and objections into conversion-focused messaging. Work includes customer and competitor research, offer positioning, landing page and promotional campaign copy, and performance analysis, with AI-assisted workflows for ideation and research while maintaining human-led strategy and final creative.
Director at K M D S Sharpening (Pty) Ltd
January 1, 2018 - January 1, 2023
Director (Creative/Advertising) / Freelance Director at KMDS Sharpening (Pty) Ltd
January 1, 2018 - January 1, 2023
Led creative and commercial operations in customer-facing environments, supporting direct sales and customer persuasion. Applied buyer psychology and objection handling in real-time to improve communication and outcomes in direct-facing settings, while gaining practical experience in commercial execution alongside creative work.

Education

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Qualifications

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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