I’m Matthias Singh, a remote Creative Strategist and DTC copywriter specializing in Beauty, Wellness, Supplements, and Paid Social. I bring 10 years of direct sales experience and 3+ years of DTC copywriting to create ads that convert—built on customer psychology, competitive research, and systematic creative testing across Meta, TikTok, and YouTube.
I approach creative by first asking why a specific person would care, then working backward into clear scripts and messaging frameworks. I’ve delivered 48 brand projects, developed 250+ creative concepts, and tested 1,000+ hook variations, translating customer pain points and objections into copy that improves CTR, CAC, and ROAS.
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