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I’m Francesca Sala, a results-driven project and eCommerce professional with 10+ years of experience leading digital projects and brand eCommerce in international environments. I combine a strong business mindset with structured planning, release roadmaps, and stakeholder coordination to improve customer experience, performance, and operational efficiency. I’m comfortable working across cross-functional teams—balancing timelines, scope, risks, and resources—while using data analysis to support decisions and clear communication. From omnichannel and marketplaces to CRM and digital marketing, I focus on measurable outcomes that align marketing, technical teams, and business stakeholders.…I’m Francesca Sala, a results-driven project and eCommerce professional with 10+ years of experience leading digital projects and brand eCommerce in international environments. I combine a strong business mindset with structured planning, release roadmaps, and stakeholder coordination to improve customer experience, performance, and operational efficiency. I’m comfortable working across cross-functional teams—balancing timelines, scope, risks, and resources—while using data analysis to support decisions and clear communication. From omnichannel and marketplaces to CRM and digital marketing, I focus on measurable outcomes that align marketing, technical teams, and business stakeholders.

Francesca Sala

Project Manager, eCommerce Developer, Content Producer, +2

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I’m Francesca Sala, a results-driven project and eCommerce professional with 10+ years of experience leading digital projects and brand eCommerce in international environments. I combine a strong business mindset with structured planning, release roadmaps, and stakeholder coordination to improve customer experience, performance, and operational efficiency. I’m comfortable working across cross-functional teams—balancing timelines, scope, risks, and resources—while using data analysis to support decisions and clear communication. From omnichannel and marketplaces to CRM and digital marketing, I focus on measurable outcomes that align marketing, technical teams, and business stakeholders.…I’m Francesca Sala, a results-driven project and eCommerce professional with 10+ years of experience leading digital projects and brand eCommerce in international environments. I combine a strong business mindset with structured planning, release roadmaps, and stakeholder coordination to improve customer experience, performance, and operational efficiency. I’m comfortable working across cross-functional teams—balancing timelines, scope, risks, and resources—while using data analysis to support decisions and clear communication. From omnichannel and marketplaces to CRM and digital marketing, I focus on measurable outcomes that align marketing, technical teams, and business stakeholders.

Available to hire

I’m Francesca Sala, a results-driven project and eCommerce professional with 10+ years of experience leading digital projects and brand eCommerce in international environments. I combine a strong business mindset with structured planning, release roadmaps, and stakeholder coordination to improve customer experience, performance, and operational efficiency.

I’m comfortable working across cross-functional teams—balancing timelines, scope, risks, and resources—while using data analysis to support decisions and clear communication. From omnichannel and marketplaces to CRM and digital marketing, I focus on measurable outcomes that align marketing, technical teams, and business stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Italian

Fluent

English

Advanced

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Ecommerce Junior Project Manager at The North Face, a VF Company

January 1, 2020 - May 1, 2026

Spearheaded digital platform optimization and operational enhancements for The North Face EMEA. Coordinated website improvements to enhance customer experience and performance, and developed/executed project plans and release roadmaps aligned with business needs. Managed timelines, priorities, scope, risks, and stakeholder expectations while overseeing resource allocation, budget tracking, and quality assurance. Contributed to marketing strategies and technical architecture planning, and used data analysis to drive decisions and support communication.

E-commerce Assistant Intern at Pianoforte Group

May 1, 2016 - October 1, 2016

Supported eCommerce and digital-related activities within the group, assisting with day-to-day tasks related to online operations and coordination.

Junior Brand E-Commerce Manager at Pianoforte Group (Yamamay, Carpisa, Jaked)

January 1, 2016 - December 31, 2019

In charge of worldwide eCommerce for the Jaked brand, covering operations, digital marketing, CRM, omnichannel coordination, content production, and marketplace management. Reported to the Group Digital Director and previously managed Social Media activities, supporting brand visibility and digital execution across channels.

Social Media Supervisor Intern at RSI

September 1, 2015 - December 1, 2015

Assisted with social media supervision activities, supporting content and channel coordination as an intern.

Assistant for Open Doors at Locarno Film Festival

June 1, 2015 - August 1, 2015

Provided support for Open Doors activities during the Locarno Film Festival.

Sales Assistant at Clarks

March 1, 2015 - June 1, 2015

Supported retail sales operations as a sales assistant.

Editor at L'Universo Giornale Studentesco

April 1, 2014 - August 1, 2015

Worked as an editor for a student newspaper, supporting content production and editorial processes.