Available to hire
I’m a Graphic Designer and Content Producer who combines strong visual direction with hands-on production across photography, video, motion, 3D, and generative AI. I build efficient creative workflows and test new AI tools so concepts turn into scalable, social-first visual assets.
I’ve led creative teams and collaborated closely with writers, photographers, editors, and influencers to deliver campaigns for beauty and e-commerce. From reducing cost per lead through content optimization to transitioning production toward AI-generated photoshoots, I focus on speed, consistency, and measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Russian
Fluent
English
Advanced
Portuguese
Beginner
Work Experience
Senior Graphic Designer | Content Producer at National Beauty Company
October 1, 2020 - PresentDeveloped and customized web and social assets (banners and advertising animations) for social media and e-commerce campaigns, including A/B testing that reduced cost per lead by 50% for some campaigns. Transitioned content production from traditional photography to AI-generated photoshoots, creating unique virtual models/brand faces to eliminate model hiring and agency contract costs—reducing time-to-market and production budgets. Led and mentored a 3-person creative team, creating onboarding and skill development programs to improve performance. Built an organized file system for 11 brands to streamline workflow. Created adaptive layouts across multiple markets (Azerbaijan, Kazakhstan, Ukraine, Belarus), saving 2640 man-hours per month. Collaborated with writers, photographers, video editors, and influencers; supported a creator database to reduce time spent sourcing new contractors.
Graphic Designer | Content Producer at Authentica
October 1, 2018 - October 1, 2020Collaborated with a copywriter, illustrators, and a layout designer to produce a book for the Peng beauty-space, increasing positive reviews by 17%. Established an in-house photo studio, saving €6,000 per year. Designed banners for advertising and e-commerce that contributed to a 25% increase in engagement. Refreshed the Instagram presence for the Peng brand, creating content from scratch and improving brand visibility and engagement; this increased online booking demand by 28% and reduced load on the phone line. Managed 100+ photo shoots end-to-end (from model scouting to retouching) delivering content for social and marketing campaigns featured in publications such as Blueprint, InStyle, Cosmopolitan, Glamour, and Buro24/7.
Graphic Designer | Content Producer | Photographer at Estée Lauder Companies (official distributor)
April 1, 2017 - April 1, 2018Created a visual strategy for a social media launch, balancing global brand identity with local market trends to increase brand visibility by 30%. Supervised contractors for digital design and print production, ensuring consistent quality and accelerating workflow by about 50%. Achieved a KPI of 60,000 Instagram followers within a year. Managed 30+ product and model photo shoots from planning to delivery of high-quality visuals for marketing and promotional use.
Education
BA in Advertising at International Institute of Advertising
January 1, 2004 - January 1, 2009BA in Advertising at International Institute of Advertising
January 1, 2004 - January 1, 2009BA in Advertising at International Institute of Advertising
January 1, 2004 - January 1, 2009Qualifications
Industry Experience
Consumer Goods, Healthcare, Retail, Media & Entertainment, Professional Services, Other, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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