I’m Maria Pavlou, a results-driven Social Media and Digital Marketing professional with experience developing and executing strategic content plans that boost brand visibility, engagement, and performance across platforms. I create and manage end-to-end social media strategies, including paid advertising campaigns, multimedia content, and content calendars—while using performance metrics to produce clear, actionable reporting. Alongside content creation, I support community and PR activities, coordinate influencer and creator collaborations, and conduct competitor analysis to keep campaigns sharp and relevant. I’ve also led email marketing initiatives and produced engaging copy and short-form video content, ensuring consistent brand storytelling from idea to delivery.

Maria Pavlou

I’m Maria Pavlou, a results-driven Social Media and Digital Marketing professional with experience developing and executing strategic content plans that boost brand visibility, engagement, and performance across platforms. I create and manage end-to-end social media strategies, including paid advertising campaigns, multimedia content, and content calendars—while using performance metrics to produce clear, actionable reporting. Alongside content creation, I support community and PR activities, coordinate influencer and creator collaborations, and conduct competitor analysis to keep campaigns sharp and relevant. I’ve also led email marketing initiatives and produced engaging copy and short-form video content, ensuring consistent brand storytelling from idea to delivery.

Available to hire

I’m Maria Pavlou, a results-driven Social Media and Digital Marketing professional with experience developing and executing strategic content plans that boost brand visibility, engagement, and performance across platforms. I create and manage end-to-end social media strategies, including paid advertising campaigns, multimedia content, and content calendars—while using performance metrics to produce clear, actionable reporting.

Alongside content creation, I support community and PR activities, coordinate influencer and creator collaborations, and conduct competitor analysis to keep campaigns sharp and relevant. I’ve also led email marketing initiatives and produced engaging copy and short-form video content, ensuring consistent brand storytelling from idea to delivery.

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Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Social Media Executive (Brand & Content) at IMHBU Business
April 1, 2026 - Present
Produced and managed engaging social media and short-form video content, including video editing and platform management. Developed social media copy with a focus on consistent brand tone, tracked and analyzed social performance metrics, and prepared detailed analytics reports. Supported public relations efforts and event-related content creation while helping maintain editorial calendars and real-time posting workflows.
Social Media Content Creator / Executive (Digital Marketing) at Cyprus College, Nicosia
September 1, 2024 - March 1, 2026
Produced engaging video and visual content, created strategic social media copy, and analyzed social media performance analytics. Prepared detailed analytical reports, attended events, and produced real-time social media content. Supported public relations activities, carried out audience and social media research, edited short-form video content, and managed social media platforms including Instagram and TikTok. Contributed creative content ideas and worked on content planning and platform execution.
Social Media Executive at Yoshiro Digital
September 1, 2017 - June 30, 2020
Developed and executed end-to-end social media strategies aimed at increasing brand visibility and engagement across digital platforms. Managed paid advertising campaigns, created engaging multimedia content, and analyzed performance metrics to deliver actionable reports. Oversaw content calendars and platform management, coordinated influencer and creator collaborations, and conducted competitor analysis. Wrote and edited social media copy, supported public relations activities, and coordinated audience and social media research. Led ongoing event coverage and created real-time social content, including short-form video edits.

Education

at Drama at Demontfort University
September 1, 2021 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services