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I’m Casey Waterman, a UX design leader with 15+ years of experience simplifying complex, regulated experiences—especially in healthcare and financial services. I partner closely with product, engineering, accessibility, research, and operations to turn messy problems into clear journeys supported by data, strong interaction design, and an extra dose of empathy for real people. Whether I’m building a product from 0-to-1, reenergizing a legacy experience, or aligning cross-team delivery, I focus on accuracy, usability, and measurable outcomes. I also enjoy translating work for stakeholders through prototypes, presentation-ready storytelling, and practical development guidance—helping teams move faster while maintaining quality, accessibility (WCAG), and compliance. View my design case studies at _Website not available. Sign in: https://www.twine.net/signup_…I’m Casey Waterman, a UX design leader with 15+ years of experience simplifying complex, regulated experiences—especially in healthcare and financial services. I partner closely with product, engineering, accessibility, research, and operations to turn messy problems into clear journeys supported by data, strong interaction design, and an extra dose of empathy for real people. Whether I’m building a product from 0-to-1, reenergizing a legacy experience, or aligning cross-team delivery, I focus on accuracy, usability, and measurable outcomes. I also enjoy translating work for stakeholders through prototypes, presentation-ready storytelling, and practical development guidance—helping teams move faster while maintaining quality, accessibility (WCAG), and compliance. View my design case studies at _Website not available. Sign in: https://www.twine.net/signup_

Cassandra Waterman

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I’m Casey Waterman, a UX design leader with 15+ years of experience simplifying complex, regulated experiences—especially in healthcare and financial services. I partner closely with product, engineering, accessibility, research, and operations to turn messy problems into clear journeys supported by data, strong interaction design, and an extra dose of empathy for real people. Whether I’m building a product from 0-to-1, reenergizing a legacy experience, or aligning cross-team delivery, I focus on accuracy, usability, and measurable outcomes. I also enjoy translating work for stakeholders through prototypes, presentation-ready storytelling, and practical development guidance—helping teams move faster while maintaining quality, accessibility (WCAG), and compliance. View my design case studies at _Website not available. Sign in: https://www.twine.net/signup_…I’m Casey Waterman, a UX design leader with 15+ years of experience simplifying complex, regulated experiences—especially in healthcare and financial services. I partner closely with product, engineering, accessibility, research, and operations to turn messy problems into clear journeys supported by data, strong interaction design, and an extra dose of empathy for real people. Whether I’m building a product from 0-to-1, reenergizing a legacy experience, or aligning cross-team delivery, I focus on accuracy, usability, and measurable outcomes. I also enjoy translating work for stakeholders through prototypes, presentation-ready storytelling, and practical development guidance—helping teams move faster while maintaining quality, accessibility (WCAG), and compliance. View my design case studies at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Casey Waterman, a UX design leader with 15+ years of experience simplifying complex, regulated experiences—especially in healthcare and financial services. I partner closely with product, engineering, accessibility, research, and operations to turn messy problems into clear journeys supported by data, strong interaction design, and an extra dose of empathy for real people.

Whether I’m building a product from 0-to-1, reenergizing a legacy experience, or aligning cross-team delivery, I focus on accuracy, usability, and measurable outcomes. I also enjoy translating work for stakeholders through prototypes, presentation-ready storytelling, and practical development guidance—helping teams move faster while maintaining quality, accessibility (WCAG), and compliance.

View my design case studies at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead UX Designer at Bold Orange | One Pass

January 1, 2025 - February 28, 2026

Led UX design for One Pass’s new marketing site and wayfinding/enrollment education experience for current users. Used a flexible brand guide to build a reusable design pattern and component system that could adapt as strategy evolved. Created ongoing interactive prototypes and stakeholder presentations to communicate progress. Produced development guidance and sprint handoff files to support execution.

Principal UX Designer at Optum | Mobile App | Care Delivery | Manage Care Journey

January 1, 2024 - November 30, 2025

Design lead for integrating EHR health data (MyChart, Wellmed) into the Optum mobile app (iOS/Android) and aligning across seven journey teams. Owned accuracy of CDO data configurations and QA testing consistency across the app. Partnered cross-functionally to build and iterate on the Optum App and matching web portal from 0 to 1, leveraging EHR capabilities wrapped in Optum value. Delivered features for managing records for patients and proxies, gathering personalization data, closing care gaps, health education, alerts, and provider communication. Contributed to an AI implementation audit and ideation; supported delivery of an Optum AI assistant using chat and contextual prompts. Drove future strategy with personas, roadmaps, and prototypes for app and web.

Senior to Principal UX Designer at Optum | Health Solutions | Population Health Support

July 1, 2020 - January 31, 2024

Design lead for the PHS portal and nurse-led condition support programs. Collaborated with nursing operations, product, engineering, and research to improve nurse tools and member enrollment/dashboard experiences. Designed workflows that support health education, behavior-change task completion, care gap closure, intervention triggers, appointment scheduling, and more efficient nurse/member communication. When resources were cut, aligned roadmaps across five business lines and created a flexible component system to maximize development efficiency and user value. Expanded scope from two products to five while delivering all roadmaps with limited resources and earned a promotion.

Senior UX Designer at Optum | Behavioral Health | Live and Work Well

March 1, 2019 - July 31, 2020

Co-led design for LAWW’s behavioral health benefits portal. Partnered with product, engineering, research, analytics/optimization, and AEM authors to enhance high-traffic, highly configurable legacy experiences. Focused on A/B testing and synthesizing team ideas into experiments to improve engagement and increase NPS for login/registration, provider search, claims submission/tracking, mental health education, and benefits experiences. Explored illustration styles, color themes, labels, and UI configurations to better serve the mental health audience. Increased NPS by 20+ points and secured funding for a user-focused redesign.

UX Designer at US Bank

January 1, 2018 - February 28, 2019

Partnered with AEM content authors and product partners to update legacy pages with components from a new design system across consumer and business pages. Collaborated with engineering and accessibility to build a new credit card comparison tool. Co-created sessions for the consumer mobile app and website with the research lead to refine user needs and improve experience quality.

Senior UX Designer at Tartan Marketing

April 1, 2017 - October 31, 2017

Led B2B art direction and UX design, and built interactive sales presentation tools for US Bank, Chemstar Products, Health e(fx), and Michael Foods. Partnered with company owners to improve digital process and practices; delivered interactive materials to support sales enablement.

UX Designer at Allianz Life Insurance

December 1, 2014 - April 30, 2017

Designed and prototyped responsive websites for both client (B2C) and producer (sales/B2B) experiences. Collaborated with engineers to prototype and build investment calculators from 0 to 1. Partnered with marketing on digital brand application and social engagement initiatives.

UX Designer at CarSoup.com

January 1, 2012 - August 31, 2014

First hire of CarSoup.com’s product team; partnered with an architect (and later a front-end designer and production designer) with an engineering team to test and improve the legacy marketplace product for dealerships and individuals buying/selling vehicles. Partnered with engineering to build and scale early design patterns and a component system. Built the first CarSoup mobile app for iOS and Android (0-to-1) and supported rapid iteration and user testing to improve experiences. Led themed event design for digital campaigns, automated reverse publishing templates for print, and created regional digital/print sales support materials across many ad sizes. Designed social content and assisted with art direction for television commercials.

Graphic Designer | Marketing at Fuzed Marketing

May 1, 2010 - January 31, 2012

First hire of a digital marketing startup; worked across multiple responsibilities for client delivery. Collaborated with clients to understand needs and implement requests and changes. Partnered with front-end developers to build websites using WordPress and Concrete5. Covered print/digital/CMS/brand systems/content strategy and social engagement content with small budgets and tight timelines.

Graphic Designer | Advertising at Hunt Adkins

November 1, 2007 - November 30, 2008

Produced design work across identity systems, brand assets, logo design, and illustration for clients including Schwans Home Service, Girl Scouts of America, 123 Print, Guinness Atkinson Funds, Nutriso da, Fujitsu, Minnesota Roller Girls, and Northern Tool + Equipment. Collaborated with award-winning creatives, presented to early clients, art directed photo shoots, and won an MN Show Pushpin.