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I’m a Jordan-based professional who blends partnerships and business development with data-informed marketing and content creation. I’ve worked on research and proposal development to identify funding and partnership opportunities, while also monitoring employment and workforce development trends to support program design and stakeholder decision-making. Alongside that, I co-own and help lead a coffee house, managing social media content creation and directing creative execution from concept to publishing. I also support project work as a data analyst consultant—collecting and validating large-scale data with partner organizations—and I bring hands-on experience in running and optimizing digital campaigns, content planning, and performance monitoring across social platforms.…I’m a Jordan-based professional who blends partnerships and business development with data-informed marketing and content creation. I’ve worked on research and proposal development to identify funding and partnership opportunities, while also monitoring employment and workforce development trends to support program design and stakeholder decision-making. Alongside that, I co-own and help lead a coffee house, managing social media content creation and directing creative execution from concept to publishing. I also support project work as a data analyst consultant—collecting and validating large-scale data with partner organizations—and I bring hands-on experience in running and optimizing digital campaigns, content planning, and performance monitoring across social platforms.

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I’m a Jordan-based professional who blends partnerships and business development with data-informed marketing and content creation. I’ve worked on research and proposal development to identify funding and partnership opportunities, while also monitoring employment and workforce development trends to support program design and stakeholder decision-making. Alongside that, I co-own and help lead a coffee house, managing social media content creation and directing creative execution from concept to publishing. I also support project work as a data analyst consultant—collecting and validating large-scale data with partner organizations—and I bring hands-on experience in running and optimizing digital campaigns, content planning, and performance monitoring across social platforms.…I’m a Jordan-based professional who blends partnerships and business development with data-informed marketing and content creation. I’ve worked on research and proposal development to identify funding and partnership opportunities, while also monitoring employment and workforce development trends to support program design and stakeholder decision-making. Alongside that, I co-own and help lead a coffee house, managing social media content creation and directing creative execution from concept to publishing. I also support project work as a data analyst consultant—collecting and validating large-scale data with partner organizations—and I bring hands-on experience in running and optimizing digital campaigns, content planning, and performance monitoring across social platforms.

Available to hire

I’m a Jordan-based professional who blends partnerships and business development with data-informed marketing and content creation. I’ve worked on research and proposal development to identify funding and partnership opportunities, while also monitoring employment and workforce development trends to support program design and stakeholder decision-making.

Alongside that, I co-own and help lead a coffee house, managing social media content creation and directing creative execution from concept to publishing. I also support project work as a data analyst consultant—collecting and validating large-scale data with partner organizations—and I bring hands-on experience in running and optimizing digital campaigns, content planning, and performance monitoring across social platforms.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

English

Advanced

Korean

Intermediate

Japanese

Beginner

Work Experience

Co-Owner (Creative Direction) at Med in a Coffee House

January 1, 2026 - Present

Co-founded a family-owned coffee house, overseeing digital communications and supporting daily management of the space. Led and coordinated content creators and photographers to produce social media content. Created content concepts and guided execution from idea stage to public posting. Reviewed and approved content calendars, captions, and final social media outputs.

Partnerships and Business Development Officer at Education for Employment – Jordan

September 1, 2024 - August 1, 2026

Researched and analyzed funding, partnership, and market opportunities aligned with organizational objectives. Produced high-quality proposals, concept notes, research briefs, white papers, and presentations in English and Arabic. Conducted stakeholder and sector research, including monitoring employment and workforce development trends to inform program design. Coordinated with corporate engagement and project management teams to define research needs and strengthen data-driven decision-making. Represented the organization at meetings, forums, and networking events to build and maintain relationships with donors and partners.

Project-based Data Analyst Consultant at USAID – Business Growth Activity

May 1, 2024 - April 1, 2024

Conducted large-scale data collection through database extraction, structured outreach, and primary data gathering with partner organizations. Performed primary data collection via phone interviews to validate information, assess eligibility, and support program applications through the USAID BGA platform. Organized and maintained datasets in spreadsheets and databases to ensure accuracy and consistency. Collaborated with analysts and project managers to refine data collection strategies and troubleshoot data quality issues.

Content Creator at Naf sik a Skourt i Fashion Brand

April 1, 2024 - September 1, 2024

Collaborated with the fashion design team to develop engaging visual and written content aligned with brand identity. Conceptualized, photographed, directed, and produced content for digital and social platforms. Monitored social media performance, including scheduling, audience engagement, and content analytics. Coordinated with influencers to create user-generated content. Planned and executed a panel discussion event, including invitations, logistics, coordination, and on-site event management.

Marketing Strategist at Managed p erts

July 1, 2023 - August 1, 2023

Created business profiles, visual assets, and promotional content to support digital campaigns. Launched, monitored, and optimized paid social media campaigns to improve reach and engagement. Worked closely with clients from strategy presentations through smooth implementation, delivering tailored digital content across multiple sectors.

Digital Marketing Intern at M a kesy

May 1, 2023 - July 1, 2023

Managed social media platforms and launched a social media campaign, analyzing engagement and traffic to identify opportunities. Planned upcoming campaigns, handled related photoshoots, and developed social media content. Collaborated with internal teams, including marketing and production, to maintain consistent messaging and branding across channels. Assisted with CRM integration and utilization within the marketing department.

Education

BA (Global Politics and Japanese Studies) at Birkbeck University of London

October 1, 2018 - July 1, 2021

Digital Marketing Certificate at London Business School

January 1, 2024 - April 1, 2024

Art and Design Foundation Course at South Bank University of London

October 1, 2017 - June 1, 2018

IB Program at A hliyya h School for Girls

September 1, 2016 - May 1, 2017

Qualifications

Digital Marketing Certificate (Google Ads, social media marketing, content marketing, SEO/organic tactics, consumer journey analysis, and marketing performance reporting)

January 1, 2024 - August 29, 2026