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I’m Kelly Schwing, a writer who helps brands sound clear, human, and persuasive through strong messaging and SEO-minded content. I’ve written must-open subject lines, web copy, and long-form blog posts, and I work hard to keep voice consistent across campaigns and platforms. My background spans copywriting, editing, and research—along with collaboration across creative, marketing, e-commerce, and product teams. I also bring hands-on project skills, supporting photography and social media needs, and I’ve done AP-style reporting and event coverage that sharpened my instincts for accuracy, storytelling, and deadlines.…I’m Kelly Schwing, a writer who helps brands sound clear, human, and persuasive through strong messaging and SEO-minded content. I’ve written must-open subject lines, web copy, and long-form blog posts, and I work hard to keep voice consistent across campaigns and platforms. My background spans copywriting, editing, and research—along with collaboration across creative, marketing, e-commerce, and product teams. I also bring hands-on project skills, supporting photography and social media needs, and I’ve done AP-style reporting and event coverage that sharpened my instincts for accuracy, storytelling, and deadlines.

Kelly Schwing

Copywriter, Writer, Content Strategist, +2

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I’m Kelly Schwing, a writer who helps brands sound clear, human, and persuasive through strong messaging and SEO-minded content. I’ve written must-open subject lines, web copy, and long-form blog posts, and I work hard to keep voice consistent across campaigns and platforms. My background spans copywriting, editing, and research—along with collaboration across creative, marketing, e-commerce, and product teams. I also bring hands-on project skills, supporting photography and social media needs, and I’ve done AP-style reporting and event coverage that sharpened my instincts for accuracy, storytelling, and deadlines.…I’m Kelly Schwing, a writer who helps brands sound clear, human, and persuasive through strong messaging and SEO-minded content. I’ve written must-open subject lines, web copy, and long-form blog posts, and I work hard to keep voice consistent across campaigns and platforms. My background spans copywriting, editing, and research—along with collaboration across creative, marketing, e-commerce, and product teams. I also bring hands-on project skills, supporting photography and social media needs, and I’ve done AP-style reporting and event coverage that sharpened my instincts for accuracy, storytelling, and deadlines.

Available to hire

I’m Kelly Schwing, a writer who helps brands sound clear, human, and persuasive through strong messaging and SEO-minded content. I’ve written must-open subject lines, web copy, and long-form blog posts, and I work hard to keep voice consistent across campaigns and platforms.

My background spans copywriting, editing, and research—along with collaboration across creative, marketing, e-commerce, and product teams. I also bring hands-on project skills, supporting photography and social media needs, and I’ve done AP-style reporting and event coverage that sharpened my instincts for accuracy, storytelling, and deadlines.

Skills

Advertising Illustration

Experience Level

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Beginner

Work Experience

Copywriter at Brahmin Leather Works

January 1, 2022 - August 1, 2026

Wrote must-open subject lines that drove upwards of $10K in revenue. Stayed current on media trends and competitor habits, and produced clear, persuasive, on-brand copy for a range of brand needs. Created informational and functional product copy for the website and contributed off-brand ideas for campaigns. Cross-trained in project management, assisted with photography and social media needs, and collaborated directly with graphic designers. Worked closely across e-commerce, marketing, planning, and product design teams, juggling multiple assigned assets per week.

Freelance Copywriter at Medici Digital Services

June 1, 2021 - January 1, 2022

Wrote long-form blog posts for multiple clients, developing brand voice for newly onboarded clients. Conceptualized blog ideas based on seasonality and upcoming promotions, and researched unfamiliar concepts to share findings in an approachable way. Built and maintained brand voice with a focus on SEO, while managing multiple projects and deadlines simultaneously.

Stringer at LJ Media

May 1, 2017 - November 1, 2018

Found leads, conducted interviews, and wrote and edited stories according to AP style. Attended local events as a reporter and/or photographer, curating and maintaining professional relationships with local reputable contacts as a member of the press. Managed multiple assignments at once to meet publication needs.