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I’m Holly Gell, a Melbourne-based creator and strategic partner who helps brands turn their social presence into real momentum. I create relatable, everyday-content—especially around motherhood, life, and lifestyle—and I bring that same authenticity to TikTok content for brands aiming to grow views, engagement, and revenue. Across my experience, I manage content from concept to posting: filming raw footage, editing short-form scroll-stopping videos, and adapting to trends and audience needs. Whether I’m partnering with brands directly, planning monthly content strategies, or producing multiple video formats, my focus is always clear—make content that feels genuine, performs, and connects.…I’m Holly Gell, a Melbourne-based creator and strategic partner who helps brands turn their social presence into real momentum. I create relatable, everyday-content—especially around motherhood, life, and lifestyle—and I bring that same authenticity to TikTok content for brands aiming to grow views, engagement, and revenue. Across my experience, I manage content from concept to posting: filming raw footage, editing short-form scroll-stopping videos, and adapting to trends and audience needs. Whether I’m partnering with brands directly, planning monthly content strategies, or producing multiple video formats, my focus is always clear—make content that feels genuine, performs, and connects.

Holly (Hollie) Gell

Content Producer, Content Creator, UGC Creator, +2

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I’m Holly Gell, a Melbourne-based creator and strategic partner who helps brands turn their social presence into real momentum. I create relatable, everyday-content—especially around motherhood, life, and lifestyle—and I bring that same authenticity to TikTok content for brands aiming to grow views, engagement, and revenue. Across my experience, I manage content from concept to posting: filming raw footage, editing short-form scroll-stopping videos, and adapting to trends and audience needs. Whether I’m partnering with brands directly, planning monthly content strategies, or producing multiple video formats, my focus is always clear—make content that feels genuine, performs, and connects.…I’m Holly Gell, a Melbourne-based creator and strategic partner who helps brands turn their social presence into real momentum. I create relatable, everyday-content—especially around motherhood, life, and lifestyle—and I bring that same authenticity to TikTok content for brands aiming to grow views, engagement, and revenue. Across my experience, I manage content from concept to posting: filming raw footage, editing short-form scroll-stopping videos, and adapting to trends and audience needs. Whether I’m partnering with brands directly, planning monthly content strategies, or producing multiple video formats, my focus is always clear—make content that feels genuine, performs, and connects.

Available to hire

I’m Holly Gell, a Melbourne-based creator and strategic partner who helps brands turn their social presence into real momentum. I create relatable, everyday-content—especially around motherhood, life, and lifestyle—and I bring that same authenticity to TikTok content for brands aiming to grow views, engagement, and revenue.

Across my experience, I manage content from concept to posting: filming raw footage, editing short-form scroll-stopping videos, and adapting to trends and audience needs. Whether I’m partnering with brands directly, planning monthly content strategies, or producing multiple video formats, my focus is always clear—make content that feels genuine, performs, and connects.

Skills

Experience Level

Expert

Expert

Intermediate

Beginner

Work Experience

Earth Choice TikTok Content Creator & Strategic Partner at Earth Choice

January 1, 2022 - Present

Created and delivered authentic, aesthetic TikTok content for Earth Choice’s cleaning, dishwashing, and laundry range. Developed monthly content schedules and strategies targeting young families. Generated content ideas that engaged the audience and communicated how to use products and why to choose them, including highlighting an eco-conscious approach and Australian-made values. Met weekly deadlines and content goals, stayed responsive to upcoming trends within 24 hours when needed, and collaborated with micro TikTok creators to support brand awareness. Recorded raw footage using a smartphone and edited in TikTok CapCut workflows with captions for clarity. Ensured videos were relatable, authentic, and lightly fun (not overly promotional), while adhering to brand standards and quality expectations. Monitored performance using analytics to improve future ideas, interacted via comments and engagement, participated in stay-at-home mum cleaning content, and joined trends to maintain com

UGC Creator & Strategic Planner

January 1, 2022 - Present

Create, edit, and deliver authentic, relatable UGC for brands in marketing. Develop and execute an overall monthly content plan based on brand goals, target audience, and deadlines. Produce multiple video formats such as demonstrations, unboxing, testimonials, and reviews, ensuring videos feel relevant to everyday people rather than overly ad-like. Collaborate with brands to follow creator briefs and standards, meet brand deadlines and quality expectations, and engage the target audience across social platforms. Stay current with social trends, handle business aspects like pitching and invoicing, and maintain consistent communication with brand teams to ensure alignment. Contribute creative ideas through share-and-brainstorm sessions and manage content quality and performance considerations.

TikTok Content Creator

January 1, 2020 - Present

Create engaging, relatable TikTok content based on authentic experiences, sharing the unfiltered journey of motherhood. Build and maintain an audience through consistent content production (3+ years experience and approximately 13K followers mentioned). Use short-form editing techniques such as scroll-stopping hooks and trending formats, and maintain a strong camera presence. Focus on content that aligns with the creator’s niche and audience interests, translating insights into content that increases views and engagement.

Customer Service Consultant / Installations Assistant at E D Doors

January 1, 2017 - Present

Provide high-level customer service and sales support for incoming and outgoing call activity, advising customers on product offerings and identifying service opportunities. Deliver technical support and troubleshooting knowledge. Handle appointment booking for garage door installations with retail customers, builders, real estates, and insurance companies. Liaise with customers and coordinate operational support for trades, sales, and production teams to meet home building deadlines. Support business administration including invoicing, accounts payable/receivable, money up-front payments, invoicing communications, and managed disputed jobs when possible. Draft marketing emails and customer communications, maintain consistent customer service quality, and ensure timely and open communication verbally and in writing. Confirm compliance with established guidelines and legal requirements, support internal coworkers and supervisors, participate in office meetings, and ensure safety and pre