I’m Kellie Ching, a friendly, approachable and hardworking designer who enjoys collaborating with clients and building marketing materials that feel polished, modern and on-brand. I’m patient and pleasant in how I communicate, and I’ve worked with people from different backgrounds across healthcare products, IT, education, consumer goods and food services. Across freelance and corporate roles, I’ve designed brochures, decks, advertisements, banners, websites and infographics—while also supporting social media and e-commerce growth on platforms like Facebook, Instagram and Lazada. I take direction well, work independently, keep up with design trends and software, and make sure creative concepts and stakeholder expectations come together smoothly.

KELLIE CHING

I’m Kellie Ching, a friendly, approachable and hardworking designer who enjoys collaborating with clients and building marketing materials that feel polished, modern and on-brand. I’m patient and pleasant in how I communicate, and I’ve worked with people from different backgrounds across healthcare products, IT, education, consumer goods and food services. Across freelance and corporate roles, I’ve designed brochures, decks, advertisements, banners, websites and infographics—while also supporting social media and e-commerce growth on platforms like Facebook, Instagram and Lazada. I take direction well, work independently, keep up with design trends and software, and make sure creative concepts and stakeholder expectations come together smoothly.

Available to hire

I’m Kellie Ching, a friendly, approachable and hardworking designer who enjoys collaborating with clients and building marketing materials that feel polished, modern and on-brand.

I’m patient and pleasant in how I communicate, and I’ve worked with people from different backgrounds across healthcare products, IT, education, consumer goods and food services.

Across freelance and corporate roles, I’ve designed brochures, decks, advertisements, banners, websites and infographics—while also supporting social media and e-commerce growth on platforms like Facebook, Instagram and Lazada. I take direction well, work independently, keep up with design trends and software, and make sure creative concepts and stakeholder expectations come together smoothly.

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Language

Chinese
Advanced
English
Advanced
Malay
Advanced

Work Experience

Freelance Designer
March 1, 2020 - Present
Designs marketing and promotional materials across multiple industries, working closely with clients to create brochures, PowerPoint presentations, advertisements, banners, websites and other brand assets. Stays current with design trends and software (including color schemes, typography, layout and shape). Drives brand awareness and engagement through social media and e-commerce activities on Facebook, Instagram and Lazada, while staying flexible with direction, independent execution and creative prioritisation.
Designer, Global Content Team (Marketing, Asia, Middle East and South Africa) at British Telecom (BT)
December 1, 2017 - March 31, 2020
Contributed to global marketing and content work, supporting rebranding and campaign deliverables. Conceptualised creative design ideas to enhance the functionality of marketing efforts and collaborated with the global content team on brochures, event booths, PowerPoint presentations, advertisements, infographics, OOH formats and web banners. Ensured alignment with corporate branding guidelines for consistency across campaigns and worked with brand stakeholders, external partners, agencies and printers.
Designer, Marketing and Communication (South East Asia) at British Telecom (BT)
August 1, 2014 - November 30, 2017
Promoted from a local role to a regional one and participated in multiple BT rebranding projects. Worked on conceptual creative design to improve company marketing initiatives and produced marketing materials such as event decks and customised presentations for key customers and partners (including strategic events). Interpreted design requirements from internal stakeholders and external third parties, and created award submission materials for Telecom Asia Awards, Marketing Society Awards and IDC MarketScape.
Graphic Designer at IOI Mall Johor
January 1, 2002 - December 31, 2007
Solely handled concept and creative design for mall-organised events and activities, and worked with the Visual Merchandising department for major festive decorations. Produced internal concept presentations; designed logos and promotional materials including press advertisements, leaflets, flyers, posters, banners, invitation cards and pull-up/lightbox signage, including color proofing and picture retouch checks. Assisted the Advertising and Promotion department for promotion-space enquiries and event support.

Education

Diploma in Advertising, Multimedia and Broadcasting at Limkokwing University of Creative Technology (jointly awarded with Curtin University of Technology, Australia)
January 1, 2001 - December 31, 2001
Advanced Certificate in Advertising, Multimedia and Broadcasting at Auckland Institute of Technology, New Zealand (moderated and validated)
January 1, 1999 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Retail, Education, Healthcare, Consumer Goods, Media & Entertainment