My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m Chi Dongart, an Art Director specializing in brand identity systems and visual storytelling across campaign, product, and retail touchpoints. With 9+ years working both client-side and agency-side, I translate brand strategy and marketing briefs into distinctive, consistent visual languages—from key visuals and brand films to packaging, POSM, and nationwide in-store executions. I enjoy leading end-to-end creative development: building moodboards and creative directions, directing lifestyle/talent shoots, and coordinating photographers, video editors, stylists, and production partners to deliver cohesive results. I also present and defend concepts directly to stakeholders and leadership, and mentor in-house teams to maintain strong creative quality across multi-touchpoint environments.

Chi Dongart

My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m Chi Dongart, an Art Director specializing in brand identity systems and visual storytelling across campaign, product, and retail touchpoints. With 9+ years working both client-side and agency-side, I translate brand strategy and marketing briefs into distinctive, consistent visual languages—from key visuals and brand films to packaging, POSM, and nationwide in-store executions. I enjoy leading end-to-end creative development: building moodboards and creative directions, directing lifestyle/talent shoots, and coordinating photographers, video editors, stylists, and production partners to deliver cohesive results. I also present and defend concepts directly to stakeholders and leadership, and mentor in-house teams to maintain strong creative quality across multi-touchpoint environments.

Available to hire

My portfolio: Website not available. Sign in: https://www.twine.net/signup
I’m Chi Dongart, an Art Director specializing in brand identity systems and visual storytelling across campaign, product, and retail touchpoints. With 9+ years working both client-side and agency-side, I translate brand strategy and marketing briefs into distinctive, consistent visual languages—from key visuals and brand films to packaging, POSM, and nationwide in-store executions.

I enjoy leading end-to-end creative development: building moodboards and creative directions, directing lifestyle/talent shoots, and coordinating photographers, video editors, stylists, and production partners to deliver cohesive results. I also present and defend concepts directly to stakeholders and leadership, and mentor in-house teams to maintain strong creative quality across multi-touchpoint environments.

See more

Language

Vietnamese
Fluent
English
Advanced
German
Intermediate

Work Experience

Art Director at PNJ (Phu Nhuan Jewelry Joint Stock Company)
January 1, 2022 - Present
Translate brand and marketing briefs into a consistent visual identity across campaign, product, and retail touchpoints; oversee end-to-end creative direction from concept and moodboard through final production. Own campaign and lifestyle visual direction for brand films, talent shoots, key visuals, and collection launches. Art-direct talent shoots and brand video content, coordinate photographers/editors/stylists/production partners for cohesive visual storytelling, and lead retail visuals/POPM and packaging design across a nationwide network of hundreds of stores. Create catalogs/lookbooks for multiple product collections and mentor internal design teams through creative quality reviews and consistent brand aesthetics.
Art Director at PNJ | Phu Nhuan Jewelry Joint Stock Company
January 1, 2022 - Present
Owned end-to-end lifestyle and campaign visual direction, taking projects from concept/moodboard and shooting briefs through final production for brand films, talent shoots, key visuals, and collection launches. Directed artist talent shoots and brand video content, coordinating photographers, video editors, stylists, and production partners to maintain consistent visual storytelling. Led retail visual/POSM design and packaging across a nationwide network of hundreds of stores, and created catalog/lookbooks for multiple product collections. Mentored and led an in-house design team, reviewed creative output for visual consistency and aesthetic quality, and briefed external agencies and production houses to ensure alignment across touchpoints.
Art Director, Branding at TSP Agency
January 1, 2021 - January 1, 2022
Directed creative concept, moodboard, and art direction for branding/campaign shoots across multiple client accounts, from pitch through final delivery.
Art Director, Branding at THEDOT.VN Agency
January 1, 2017 - January 1, 2020
Promoted from Graphic Designer to Art Director; owned end-to-end creative execution including concept and moodboard development. Presented creative concepts directly to clients and mentored junior designers to help deliver consistent branding outcomes.
Graphic Designer, Branding Designer at TJC Agency
January 1, 2015 - January 1, 2017
Designed brand identity systems and marketing collateral for multi-industry clients, translating briefs into on-brand visual concepts.

Education

B.A., Scientific Industrial Art – Graphic Design at Ho Chi Minh City Architecture University (UAH)
January 1, 2011 - January 1, 2015
Integrated Design (Master's Program) at University of the Arts Bremen (HFK Bremen) / Bauhaus-Universität Weimar, Germany
January 1, 2020 - August 30, 2026
Diploma, Scientific Industrial Art – Integrated Design at University of Bremen (HFK Bremen) / Bauhaus-Universität Weimar, Germany
January 1, 2013 - January 1, 2015
GPA 4.0/4.0 at ADCA Academy
January 11, 2030 - August 30, 2026
Diploma at ADC Academy
January 11, 2030 - August 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services