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I’m Inigo Rüst, a Psychology and Business student with a practical track record turning data into clear, actionable insights. I’ve worked with sports play-by-play analytics, digital engagement metrics, and product/marketing performance—using tools like Synergy Sports, FastScout, Google Analytics, HotJar, and SWOT/competitor analysis to spot what matters and what to improve. I combine semi-professional basketball experience with an analytical approach, whether I’m measuring offensive efficiency across 27 games for coaching decisions or analyzing audience behavior to strengthen content strategy. I’m interested in roles like Sports Analyst, Data Analyst, Marketing Analyst, or Marketing Analyst/Consultant positions where I can apply both analytical rigor and a customer/consumer-first mindset.…I’m Inigo Rüst, a Psychology and Business student with a practical track record turning data into clear, actionable insights. I’ve worked with sports play-by-play analytics, digital engagement metrics, and product/marketing performance—using tools like Synergy Sports, FastScout, Google Analytics, HotJar, and SWOT/competitor analysis to spot what matters and what to improve. I combine semi-professional basketball experience with an analytical approach, whether I’m measuring offensive efficiency across 27 games for coaching decisions or analyzing audience behavior to strengthen content strategy. I’m interested in roles like Sports Analyst, Data Analyst, Marketing Analyst, or Marketing Analyst/Consultant positions where I can apply both analytical rigor and a customer/consumer-first mindset.

Inigo Rüst

Marketing Analyst, Data Analyst, Marketing Consultant, +1

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I’m Inigo Rüst, a Psychology and Business student with a practical track record turning data into clear, actionable insights. I’ve worked with sports play-by-play analytics, digital engagement metrics, and product/marketing performance—using tools like Synergy Sports, FastScout, Google Analytics, HotJar, and SWOT/competitor analysis to spot what matters and what to improve. I combine semi-professional basketball experience with an analytical approach, whether I’m measuring offensive efficiency across 27 games for coaching decisions or analyzing audience behavior to strengthen content strategy. I’m interested in roles like Sports Analyst, Data Analyst, Marketing Analyst, or Marketing Analyst/Consultant positions where I can apply both analytical rigor and a customer/consumer-first mindset.…I’m Inigo Rüst, a Psychology and Business student with a practical track record turning data into clear, actionable insights. I’ve worked with sports play-by-play analytics, digital engagement metrics, and product/marketing performance—using tools like Synergy Sports, FastScout, Google Analytics, HotJar, and SWOT/competitor analysis to spot what matters and what to improve. I combine semi-professional basketball experience with an analytical approach, whether I’m measuring offensive efficiency across 27 games for coaching decisions or analyzing audience behavior to strengthen content strategy. I’m interested in roles like Sports Analyst, Data Analyst, Marketing Analyst, or Marketing Analyst/Consultant positions where I can apply both analytical rigor and a customer/consumer-first mindset.

Available to hire

I’m Inigo Rüst, a Psychology and Business student with a practical track record turning data into clear, actionable insights. I’ve worked with sports play-by-play analytics, digital engagement metrics, and product/marketing performance—using tools like Synergy Sports, FastScout, Google Analytics, HotJar, and SWOT/competitor analysis to spot what matters and what to improve.

I combine semi-professional basketball experience with an analytical approach, whether I’m measuring offensive efficiency across 27 games for coaching decisions or analyzing audience behavior to strengthen content strategy. I’m interested in roles like Sports Analyst, Data Analyst, Marketing Analyst, or Marketing Analyst/Consultant positions where I can apply both analytical rigor and a customer/consumer-first mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sports Analyst at University of Victoria

July 1, 2026 - August 31, 2026

Analyysed play-by-play data across 27 basketball games using Synergy Sports and FastScout. Measured points per play and turnover ratio for each offensive set, then translated the results into actionable insights for coaching staff to increase the frequency of high-efficiency plays and flag lower-efficiency options. Helped evaluate offensive effectiveness based on real game sequences and performance indicators.

Coolaid Volunteer

February 1, 2026 - May 31, 2026

Built trusted relationships with elderly clients through consistent visits, combining meal delivery with meaningful conversation to reduce isolation and improve day-to-day wellbeing.

Practice Player at Canada Basketball

November 1, 2025 - July 31, 2026

Selected to train alongside Canada’s national team, simulating opponent strategies and playing styles to improve team readiness for game-day matchups. Practised by scrimmaging against high-level teams and supported performance analysis through review of plays, strategies, and player execution.

Marketing Analyst at Truflation

May 1, 2024 - September 30, 2024

Conducted SWOT and competitor analysis and supported product management, using AI tools to track consumer data and improve UI. Launched multiple ecommerce stores (40 items across 5 brands) and sourced production partners globally. Tracked key KPIs including conversion rate, session duration, DAU/MAU ratio, CTR, and cost per acquisition to inform product and marketing decisions; also managed and edited social media clips for multiple accounts.

Basketball Referee at University of Victoria

February 1, 2023 - May 31, 2026

Officiated university basketball games selected and paid by the athletics department. Made rapid decisions in high-pressure moments to ensure rules compliance and fair play, learning to stand by critical calls even under criticism.

Mover (Part-time) at YouMoveMe

January 1, 2023 - December 31, 2024

Balanced university studies with physically demanding moving/transport work while delivering strong customer service. Responsible for loading and transporting household goods and maintaining reliability and care during service delivery.

Blockchain Marketer/Analyst at MagicFew

July 1, 2021 - August 31, 2021

Tracked and analysed digital engagement using Google Analytics, HotJar, and Semrush. Identified audience growth and engagement trends to improve content strategy, including shifting posting times to peak engagement hours and prioritising short-form video content based on performance signals.