Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Elena Rusu, a product designer with 5 years of experience shaping UX/UI for web, software, and mobile products. I enjoy turning complex user needs and business goals into clear user flows, wireframes, and high-fidelity interfaces—then partnering closely with developers to make the work ship-ready. I’m hands-on with Figma and Webflow, and I also use AI-assisted design and development workflows (including Claude and tool-based automation) to accelerate iteration and improve usability. From usability testing and design systems to accessibility (WCAG) and conversational AI chatbot flows, I focus on practical, measurable outcomes—like simplifying onboarding, improving task success, and reducing drop-offs through better interaction design.…I’m Elena Rusu, a product designer with 5 years of experience shaping UX/UI for web, software, and mobile products. I enjoy turning complex user needs and business goals into clear user flows, wireframes, and high-fidelity interfaces—then partnering closely with developers to make the work ship-ready. I’m hands-on with Figma and Webflow, and I also use AI-assisted design and development workflows (including Claude and tool-based automation) to accelerate iteration and improve usability. From usability testing and design systems to accessibility (WCAG) and conversational AI chatbot flows, I focus on practical, measurable outcomes—like simplifying onboarding, improving task success, and reducing drop-offs through better interaction design.

Elena Rusu

Product Designer, UX Designer, UI Designer, +2





I’m Elena Rusu, a product designer with 5 years of experience shaping UX/UI for web, software, and mobile products. I enjoy turning complex user needs and business goals into clear user flows, wireframes, and high-fidelity interfaces—then partnering closely with developers to make the work ship-ready. I’m hands-on with Figma and Webflow, and I also use AI-assisted design and development workflows (including Claude and tool-based automation) to accelerate iteration and improve usability. From usability testing and design systems to accessibility (WCAG) and conversational AI chatbot flows, I focus on practical, measurable outcomes—like simplifying onboarding, improving task success, and reducing drop-offs through better interaction design.…I’m Elena Rusu, a product designer with 5 years of experience shaping UX/UI for web, software, and mobile products. I enjoy turning complex user needs and business goals into clear user flows, wireframes, and high-fidelity interfaces—then partnering closely with developers to make the work ship-ready. I’m hands-on with Figma and Webflow, and I also use AI-assisted design and development workflows (including Claude and tool-based automation) to accelerate iteration and improve usability. From usability testing and design systems to accessibility (WCAG) and conversational AI chatbot flows, I focus on practical, measurable outcomes—like simplifying onboarding, improving task success, and reducing drop-offs through better interaction design.

Available to hire

I’m Elena Rusu, a product designer with 5 years of experience shaping UX/UI for web, software, and mobile products. I enjoy turning complex user needs and business goals into clear user flows, wireframes, and high-fidelity interfaces—then partnering closely with developers to make the work ship-ready.

I’m hands-on with Figma and Webflow, and I also use AI-assisted design and development workflows (including Claude and tool-based automation) to accelerate iteration and improve usability. From usability testing and design systems to accessibility (WCAG) and conversational AI chatbot flows, I focus on practical, measurable outcomes—like simplifying onboarding, improving task success, and reducing drop-offs through better interaction design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Advanced

English

Advanced

Russian

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Product Design & Development (Digital Product Work) at Innopulse Consulting

May 1, 2026 - August 31, 2026

Owned product design scope and delivery planning, including roadmaps, task allocation, prioritisation, and success measurement. Translated requirements into personas, current-state scenarios, information architecture, journeys, and product concepts. Designed conversational UI patterns and AI response/chatbot dialogue flows while balancing user needs with technical and product constraints; supported measurable outcomes such as simplified onboarding and personalised AI assistance.

Product Design & Development (Product Design scope owner) at Innopulse Consulting

May 1, 2026 - August 1, 2026

Owned digital product design scope, roadmap, task allocation, prioritisation, and success measurement. Translated user and product requirements into personas, current-state scenarios, information architecture, journeys, and product concepts. Designed conversational UI patterns and AI response structures, connecting user needs with technical and product constraints; contributed to onboarding simplification and personalised AI assistance that led to rapid user growth for BudgetHub.

Freelance UX/UI Designer & Webflow Developer at Web Design & Visual Development (Freelance)

November 1, 2025 - April 30, 2026

Managed freelance web project delivery end-to-end: client onboarding, scope definition, revision cycles, budget tracking, and milestone-based release planning. Designed and built responsive Webflow landing pages, including CMS structure, domain setup, multilingual localisation, basic SEO/AEO, and lead-generation forms. Used AI-assisted development workflows (Claude and MCP-based tools) to implement complex animations and interactions across design and technical execution.

Freelance UX/UI Designer & Webflow Developer at Freelance

November 1, 2025 - April 1, 2026

Managed end-to-end web project delivery for clients, including brief interpretation, scope definition, onboarding, revision cycles, budget tracking, and milestone-based delivery. Designed and built responsive landing pages in Webflow with CMS structures, multilingual localisation, domain setup, basic SEO/AEO, and lead-generation forms. Implemented complex animations and interactions using AI-assisted development workflows and supported production-ready handoffs for scalable web experiences.

Property Consulting & Sales at EGRE International

October 1, 2025 - April 30, 2026

Performed outbound customer acquisition, lead qualification, and structured conversations to identify customer needs. Used CRM systems to manage contacts, follow-ups, and relationship stages across the sales journey. Built strong communication, negotiation, and requirement-discovery skills that translate directly to client work and product discovery conversations.

Consultant / Customer Acquisition & Sales (UX/UI-adjacent client work) at EGRE International

October 1, 2025 - April 1, 2026

Conducted outbound customer acquisition and qualified leads through structured conversations focused on identifying customer needs. Managed customer relationships and follow-ups using CRM tools throughout the sales journey. Practiced requirement discovery, client communication, negotiation, and commercial decision-making—transferable to client-facing freelance and product work.

Professional UX Designer at ELCA Informatique

October 1, 2022 - September 1, 2024

Collaborated with product, business, and development teams to translate user requirements into implementable UX/UI solutions aligned with ISO 9241-210. Created user flows, wireframes, prototypes, and interface concepts across software and mobile products; a new proposal achieved 95% task-success in usability testing. Built Drupal templates for A/B testing, developed chatbot concepts to reduce drop-offs and improve conversion, and led development and maintenance of the Valuu Figma design system library including WCAG 2 accessibility analyses. Moderated ideation workshops and stakeholder interviews and coordinated feedback across multidisciplinary teams.

UX / UI Designer (Consulting Support) at Alter Solutions Deutschland GmbH

June 1, 2022 - September 30, 2022

Supported UX research, information architecture, and navigation design through usability testing and evaluation. Created sketches, wireframes, user flows, and low- to high-fidelity prototypes for digital experiences. Worked in consulting environments with iterative client feedback and presented design topics and recommendations internally.

Consultant UX / UI Designer at Alter Solutions Deutschland GmbH

June 1, 2022 - September 1, 2022

Supported UX research, information architecture, and navigation design through usability testing and evaluation. Produced sketches, wireframes, user flows, and low- to high-fidelity prototypes. Worked in an iterative consulting environment with internal presentations of design topics and solutions, incorporating client feedback across project cycles.

Junior UX / UI Designer at Vave Design Agency

May 1, 2021 - May 1, 2022

Participated in design thinking workshops and conducted market research, competitive benchmarking, and online surveys. Built user groups, personas, journey maps, and sitemaps and turned insights into interactive prototypes. Supported the full path from early research and concepts into information architecture and interface design for client-facing digital products.

Junior Communication Designer at Henry Schein

September 1, 2019 - April 1, 2021

Supported communication, product, and graphic design initiatives across internal projects. Created user-friendly visual materials and contributed to brand consistency and cohesive visual communication.