Available to hire
I’m a search visibility specialist who moved into SEO, G EO (Geo/Generative Engine Optimization) and AEO (AI search visibility) after 20+ years building and owning websites, running agencies, and managing P&L. My focus is practical performance: improving search outcomes that translate into real leads and revenue for clients, not just vanity metrics.
I lead end-to-end technical SEO and structured-knowledge delivery—things like schema/JSON-LD, crawl/indexing controls (robots.txt, sitemaps, canonical logic), and LLM-aware configuration. I also strengthen visibility across Local/Maps and Google Business Profiles, and I measure results through structured prompt testing alongside conventional rankings in GA4 and Search Console.
Skills
Experience Level
Expert
Expert
Language
English
Advanced
Sinhala, Sinhalese
Fluent
Work Experience
Chief Growth Officer — Search, G EO & AEO Practice
January 1, 2026 - PresentServes as a technical SEO/Geo/AI search visibility specialist for clients across New Zealand and Australia. Owns strategies and execution focused on JSON-LD entity/structured data, crawl and indexing control (robots.txt directives, XML sitemaps, canonical logic), and LLM-oriented configuration (including llm.txt). Optimizes Google Business Profiles for local and Maps visibility across multi-location accounts, ensuring NAP consistency, service/category setup, and locally relevant content. Implements structured prompt-based testing for generative AI visibility (ChatGPT, Gemini, Perplexity, Google AI Overviews) and tracks brand citations/shares alongside conventional rankings. Reports outcomes in revenue/lead terms using GA4 and Search Console reporting, supported by structured testing and attribution.
Partner & Head of Business Development at Koncepts
January 1, 2018 - January 1, 2025Co-founded and scaled a full-service digital agency across brand, web, UX/UI, mobile, SEO, and eCommerce. Owned commercial outcomes across the client lifecycle (acquisition, negotiation, proposals and pricing strategy, contract close, and long-term relationship management). Scoped and directed SEO/web performance engagements by translating audit findings and technical recommendations into sellable business cases for non-technical decision-makers. Coordinated market and competitor research to shape service positioning and pricing, aligned creative, development and marketing teams to client requirements, and supported forecasting, pipeline management, performance tracking, and client presentations/negotiations.
Flagship engagement lead — Search, G EO & AEO services at Galeeco Automotive
January 1, 2018 - December 1, 2025Led SEO/Geo/AI visibility work end-to-end for a multi-branch Auckland automotive workshop. Rebuilt search visibility using service-by-service mapped pages (30+ service pages) aligned to major vehicle repair brands and topics to strengthen topical authority across high-intent repair and servicing queries. Delivered multi-location local SEO across two branches: dedicated branch pages, Google Business Profile optimization, NAP consistency, and Maps integration targeting “near me” and suburb-level intent. Structured on-page FAQ content and question-based copy for People Also Ask and AI-generated answers, with entity signal consolidation across website + Business Profile + Maps so both branches resolve correctly in local search and AI answers about Auckland vehicle repair.
Founder at Urban Man / Dr Slim
August 1, 2013 - July 1, 2026Founded and scaled a garments brand from zero, covering product development, supplier management, brand positioning, and direct-to-customer marketing. Acquired customers within constrained budgets via organic social and digital channels, tested offers, creative, and audience combinations before scaling spend, and maintained margin and cost control through the process.
Director, Marketing at IWHoldings International (Pvt) Ltd
January 1, 2012 - January 1, 2013Directed marketing for organizational initiatives and supported growth activities, coordinating across commercial and execution teams to meet client/market objectives.
Web Designer / QA Engineer at Simplified Recruitment
January 1, 2010 - January 1, 2011Worked as a web designer and QA engineer, supporting web design and quality assurance tasks.
Operations Manager at Madola Multiplastation (Pvt) Ltd
January 1, 2009 - January 1, 2013Managed operations responsibilities including day-to-day execution and coordination within the organization.
Founder at KayDeeHanz Web Development
January 1, 2006 - January 1, 2015Founded and operated a web solutions company delivering static and dynamic websites, online shopping platforms, and custom builds across multiple industries. Worked hands-on in HTML/CSS, site structure, page performance and usability—applying these technical foundations to crawlability, indexing, information architecture and Core Web Vitals for technical SEO audits. Built and scaled eCommerce build-outs for performance and scalability, managing scope, timelines and quality across concurrent client projects.
Offshore Manager at Travelwizard.com
January 1, 2005 - January 1, 2010Managed offshore operations supporting travel-related digital services.
Software Engineer at E-Solutions Lanka (Pvt) Ltd
January 1, 2003 - January 1, 2005Software engineering role supporting product/service development activities.
Education
Professional Diploma, Computer Software Engineering at National Institute of Information Technology (NIIT)
January 1, 2001 - January 1, 2004 at St. Thomas’ College, Matale, Sri Lanka
January 1, 1992 - January 1, 2000Qualifications
SEO Mastery: From Fundamentals to GenAI and G EO Strategies — IBM
January 1, 2025 - August 30, 2026Generative Engine Optimization (GEO) — Edureka
January 1, 2026 - August 30, 2026Generative Engine Content Optimization — Edureka
January 1, 2026 - August 30, 2026AI S E O: Mastering Generative Engine Optimization (GEO) — SkillUp Online
January 1, 2025 - August 30, 2026SEO, Generative AI and GEO Capstone Project — SkillUp Online
January 1, 2025 - August 30, 2026Gen AI for SEO: A Hands-On Playbook — IBM
January 1, 2025 - August 30, 2026Search Engine Optimization and Content Marketing — IBM
January 1, 2025 - August 30, 2026Generative AI for Digital Marketing — IBM
January 1, 2026 - August 30, 2026Digital Marketing and Growth Hacking with GenAI — IBM
January 1, 2026 - August 30, 2026AI in Digital Marketing — University of Maryland
January 1, 2025 - August 30, 2026Gen AI: Beyond the Chatbot — Google Cloud Skills Boost
January 1, 2025 - August 30, 2026Grow with AI: AI-Driven Growth Marketing Strategy — Starweaver
January 1, 2026 - August 30, 2026Google Digital Marketing & E-commerce Professional Certificate (v2) — Google
January 1, 2026 - August 30, 2026Assess for Success: Marketing Analytics and Measurement — Google
January 1, 2026 - August 30, 2026The Strategy of Content Marketing — University of California, Davis
January 1, 2025 - August 30, 2026Storytelling in Branding and Content Marketing — IE Business School
January 1, 2026 - August 30, 2026Meta Pixel and Meta Conversions API for Website Campaigns — Meta
January 1, 2025 - August 30, 2026Measure and Optimize Social Media Marketing Campaigns — Meta
January 1, 2025 - August 30, 2026Digital Social Selling (four-part programme) — LearnQuest
January 1, 2026 - August 30, 2026Industry Experience
Software & Internet, Education, Professional Services, Retail, Travel & Hospitality, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
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