I’m Ali Hamza, an e-commerce and digital marketer with hands-on experience managing Meta Ads and paid social for an online men’s clothing brand. I focus on customer-centric growth through campaign performance monitoring, creative testing, and audience research—always aiming to improve CTR, CPC, CPM, and conversions. Alongside ad management, I handle social media content and promotional offers across Instagram and TikTok, and I support customer acquisition through direct communication, including WhatsApp marketing. I’m currently sharpening my skills in digital marketing fundamentals, creative strategy, conversion optimization, and performance analysis, with the goal of contributing to a dynamic marketing or e-commerce team that values innovation.

Ali Hamza

I’m Ali Hamza, an e-commerce and digital marketer with hands-on experience managing Meta Ads and paid social for an online men’s clothing brand. I focus on customer-centric growth through campaign performance monitoring, creative testing, and audience research—always aiming to improve CTR, CPC, CPM, and conversions. Alongside ad management, I handle social media content and promotional offers across Instagram and TikTok, and I support customer acquisition through direct communication, including WhatsApp marketing. I’m currently sharpening my skills in digital marketing fundamentals, creative strategy, conversion optimization, and performance analysis, with the goal of contributing to a dynamic marketing or e-commerce team that values innovation.

Available to hire

I’m Ali Hamza, an e-commerce and digital marketer with hands-on experience managing Meta Ads and paid social for an online men’s clothing brand. I focus on customer-centric growth through campaign performance monitoring, creative testing, and audience research—always aiming to improve CTR, CPC, CPM, and conversions.

Alongside ad management, I handle social media content and promotional offers across Instagram and TikTok, and I support customer acquisition through direct communication, including WhatsApp marketing. I’m currently sharpening my skills in digital marketing fundamentals, creative strategy, conversion optimization, and performance analysis, with the goal of contributing to a dynamic marketing or e-commerce team that values innovation.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Digital Marketing (Meta Ads | Paid Social | E-commerce) at Rue & Man — E-commerce Clothing Brand
December 1, 2025 - Present
Manage digital marketing for an online men’s clothing brand, including Meta advertising campaigns, ad creative testing, and performance monitoring (CTR, CPC, CPM, conversions). Also handle Instagram/TikTok content, promotional offers, and customer communication via social media and WhatsApp to support customer acquisition and online sales growth.
Merchandising Officer at Klash Private Limited
May 1, 2024 - September 1, 2025
Coordinated day-to-day merchandising and office operations, communicated with internal teams and customers, and managed multiple tasks across departments to ensure smooth coordination between sales/merchandising workflow and customer requirements.
MTO Marketing at Sadaqat Limited
February 1, 2024 - May 1, 2024
Worked in a marketing role at Sadaqat Limited (Khurianwala, Faisalabad). Contributed to day-to-day marketing responsibilities within the organization and supported execution of marketing activities.

Education

BS – Textile Management & Marketing at National Textile University, Faisalabad
October 1, 2018 - May 1, 2022
FSc. Pre-Engineering at KIPS College, Faisalabad
October 1, 2016 - July 1, 2018
Matriculation at Al Huda High School, Faisalabad
October 1, 2016 - July 1, 2018

Qualifications

Full Stack Digital Marketing Course/Certificate — E-Hunar
January 11, 2030 - August 30, 2026
Full Stack Digital Marketing Course/Certificate — Hunarmand Punjab
January 11, 2030 - August 30, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet