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I’m a UK-based marketing professional with experience coordinating campaigns, creating and optimising content, and tracking performance across digital and social channels. I’ve written, edited, and proofread marketing materials (including SEO-focused blog posts and email/CRM content), while scheduling content and producing regular performance reports to support brand and communication goals. Alongside my marketing background, I’ve built strong customer-facing skills through travel and tour consulting roles—specialising in group travel, bespoke itineraries, and supplier relationship management. I enjoy collaborating with design, sales, and product teams, maintaining accurate CRM/marketing databases, and delivering organised, high-quality experiences for both clients and internal stakeholders.…I’m a UK-based marketing professional with experience coordinating campaigns, creating and optimising content, and tracking performance across digital and social channels. I’ve written, edited, and proofread marketing materials (including SEO-focused blog posts and email/CRM content), while scheduling content and producing regular performance reports to support brand and communication goals. Alongside my marketing background, I’ve built strong customer-facing skills through travel and tour consulting roles—specialising in group travel, bespoke itineraries, and supplier relationship management. I enjoy collaborating with design, sales, and product teams, maintaining accurate CRM/marketing databases, and delivering organised, high-quality experiences for both clients and internal stakeholders.

Madelaine Marion Herman

Marketing Analyst, Marketing Automation Specialist, Marketing Strategist, +1

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I’m a UK-based marketing professional with experience coordinating campaigns, creating and optimising content, and tracking performance across digital and social channels. I’ve written, edited, and proofread marketing materials (including SEO-focused blog posts and email/CRM content), while scheduling content and producing regular performance reports to support brand and communication goals. Alongside my marketing background, I’ve built strong customer-facing skills through travel and tour consulting roles—specialising in group travel, bespoke itineraries, and supplier relationship management. I enjoy collaborating with design, sales, and product teams, maintaining accurate CRM/marketing databases, and delivering organised, high-quality experiences for both clients and internal stakeholders.…I’m a UK-based marketing professional with experience coordinating campaigns, creating and optimising content, and tracking performance across digital and social channels. I’ve written, edited, and proofread marketing materials (including SEO-focused blog posts and email/CRM content), while scheduling content and producing regular performance reports to support brand and communication goals. Alongside my marketing background, I’ve built strong customer-facing skills through travel and tour consulting roles—specialising in group travel, bespoke itineraries, and supplier relationship management. I enjoy collaborating with design, sales, and product teams, maintaining accurate CRM/marketing databases, and delivering organised, high-quality experiences for both clients and internal stakeholders.

Available to hire

I’m a UK-based marketing professional with experience coordinating campaigns, creating and optimising content, and tracking performance across digital and social channels. I’ve written, edited, and proofread marketing materials (including SEO-focused blog posts and email/CRM content), while scheduling content and producing regular performance reports to support brand and communication goals.

Alongside my marketing background, I’ve built strong customer-facing skills through travel and tour consulting roles—specialising in group travel, bespoke itineraries, and supplier relationship management. I enjoy collaborating with design, sales, and product teams, maintaining accurate CRM/marketing databases, and delivering organised, high-quality experiences for both clients and internal stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

UK Marketing Co-ordinator at Innstyle (UK)

September 1, 2020 - Present

Supported the development and execution of marketing campaigns across digital and social channels. Wrote, edited, and proofread marketing materials including blog posts, newsletters, and social media content; optimised blog posts for SEO to improve organic search visibility. Scheduled and managed content across social media platforms, tracked campaign performance, and prepared monthly performance reports. Ensured marketing content followed brand guidelines, supported internal communications and marketing initiatives, and coordinated with design teams to produce compelling collateral. Maintained marketing databases and CRM systems with accurate, up-to-date information, supporting email marketing campaigns and audience segmentation. Collaborated with sales, product, and design teams on go-to-market initiatives, product launches, and promotional campaigns.

Groups Consultant (Tour/Travel) at Innstype / Tourism Promotions Groups Consultant

September 13, 2017 - August 30, 2020

Specialised in selling South Africa to French, Canadian, and American markets. Built and maintained agent and supplier relationships, negotiated improved supplier rates, sourced and sold alternative services, and managed groups and tour series. Worked closely with tour guides, reconciled supplier invoices, and maintained an extensive client liaison process.

Tour Consultant 2 at Wynberg Top(s) Travel / Tours

November 28, 2016 - September 13, 2017

Specialised in selling South Africa to domestic and international markets. Created bespoke holiday packages for individuals and families, advised clients on special requirements (e.g., malaria areas), and managed group, FIT, MICE, and incentive travellers. Arranged accommodation, tours, and meeting schedules for groups of 7–80 people. Prepared handover instructions and float for guides, while managing supplier relationships and invoices.

Tour Consultant 1 at WETU / Tops Travel and Tours

December 1, 2015 - November 28, 2016

Handed over vehicles and tour instructions to guides and responded to new enquiries by allocating guides to bookings. Managed vehicle services and maintenance schedules and prepared cash floats for tour days.

Ground & LekkeSlaap Sales Consultant (Contract) at TravelGround / Travel portal

April 1, 2015 - November 1, 2015

Approached accommodation owners to list their establishments on platform portals. Obtained documentation for FICA compliance as part of onboarding and compliance processes.

Junior Consultant (Student Flights – Flight Centre Limited) at Flight Centre Limited

February 1, 2014 - November 1, 2014

Sold domestic and international travel packages and created tailored holiday itineraries for individuals and families. Provided advice and travel requirement guidance based on client needs.